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By admin, on August 30th, 2011,
The key to engagement is content. Or content is King. Whichever you prefer.
If you don’t keep your audience engaged, how do you expect website visitors to keep coming back for more, and wanting to see what’s in store for them?
If you want to SEO your website, you have to have a place that’s “sticky” that will drive visitors to your website and increase your length of stay per page visit. Not just pages with black hat SEO techniques and keyword stuffing tactics.
With so much “competition for eyeballs”, engagement is of utmost importance…not just cranking out content for the purpose of cranking it out. You want to include keywords that are relevant, but also engaging.
Not only will you include the keywords in your metatags, titles and descriptions, but think of piecing up the content.
Do a how to piece in sections – break it up, to keep them coming back.
Grab links and post them on twitter, autofeeding them to your linkedin updates.
Got photos or videos?
Make your content strategy work for you, but think of a long term strategy, and not just daily posts – think of how you can repurpose the content and make it engaging.
This Marketingprofs article inspired my post today, if you’d like to reach more:
http://www.marketingprofs.com/articles/2011/5791/snackable-content-the-key-to-engagement?adref=nlt083011
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By admin, on July 30th, 2011,  Mr. Clean Facebook Save this Facebook Copyright Infringement Form. You might need it for some social media spring cleaning someday.
I’ve been working with a my new company for two months now on a website redesign. Alot of steps to get them ready to be visible on the internet, have a great landing page, and integrate social media. They haven’t really been using social media, so I know that people are going to want to get involved into that social media conversation. I know not just the outside social media world, but internally there are alot of people who are already active in social media on the inside.
I checked to see what was created already, if anything, and the good news was that social media profiles already did exist. The bad news is that there were multiple profiles created. One of these issues was multiple facebook groups. And I wasn’t set up as an admin for them, and I can’t exactly make myself an admin unless I create it myself.
Now, when searching in the facebook search bar for a brand, an organization, even a friend, the search will come up with it’s own facebook algorithm served-up information. It categorizes groups and pages, etc. The last thing you want is multiple profiles coming up in search when someone wants to find you, and then they click on the wrong group with no activity because you’re having the party on your fan page.
So, you’ll want to clean it up to get the stage set for your new facebook fan page audience.
You might not be sure whether to create a Facebook group or a Facebook fan page. Facebook Groups are best served for people who have a common cause – and to boot, you are maxed out at 500 people. You also can’t grab a custom url for a Facebook group – only Facebook fan pages and profiles can do that.
So, prepare for growth, and just grab a Facebook fan page.
To remove any groups that might have been created, first you’ll have to be an admin for the page. If you don’t know who the admin is, you’re SOL, unless you contact Facebook for their help – I suggest using the copyright infringment form above. You’ll have to remove all members one by one from the group. THEN and only then can you remove yourself from the group and voila! The group will be removed from Facebook.
But, if there’s the case where the admin was removed before you got there, you’ll have to fill out the Facebook Copyright Infringement Form to help you clean up any groups you want removed. Explain yourself in good detail, and in no time, you’ll receive an e-mail from Facebook that your groups were removed.
And send a thank you – you’ll get a personalized e-mail right back from a rep at Facebook – and someone that might help you if you ever need help along the way. Don’t just build your relationships on Facebook, but withIN Facebook. A little love goes a long way!
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By admin, on July 2nd, 2011,
I created this web design proposal template to share with you some structure and perspective on the proposal of a website redesign, in a powerpoint presentation. You could also use Word, but as a leave behind, this is a helpful piece.
You can customize it for your own needs. You will have to make a competitive analysis, performing an audit of your competitors. Take your own set of attributes, and rank each competitor website on a scale of 1-5. Include a select sample of competitors. That might be top ranked websites in you client’s industry, or it might be a requested set of competitors. Include in your audit all sites, create a spreadsheet with each attribute as a column, and take the average across all attributes, coming up with a total score. You will be able to see the top ranking overall site, and each individual winner for certain attributes. It would be ideal to rank top in all, and that should be the goal for your client.
In your own presentation, you will explain your rationale, and then elaborate on each attribute you chose.
i.e. In the analysis, I performed comparative “objective” scoring, on a scale from 1-5, worst in class (1) to best in class (5). I looked at the overall layout, and wanted to see how easy the site was to use internally, and included site layout and navigation structure in my research.
Then I looked externally, and judged based on how search engine optimized the website was, including meta tags, keyword phrases (that were performed in a keyword analysis previously).
I also looked at involvement in social media and its integration on the website. Social media allows the survey site to have an open platform that extends beyond the website for the brand to communicate openly with the public. I looked at how integrated social media was on the website, including share buttons, Facebook and twitter button embeds.
Why do I do share all of this? Well, proprietary information was removed (to protect the innocent…), and I guess I just wanted to pay it forward.
Good luck!
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By admin, on April 27th, 2011,
I’ve had much success with Groupon a few months ago when I introduced new customers to a restaurant I manage marketing for. It was also great to have loyal customers introduce friends of theirs and be brand ambassadors, spreading the word.
But, I think that all these new deals coming out will dilute the market, and consumers will wait for the next deal to come along before opening their wallet and seeing the business as true value.
What do YOU think?
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