VIDEO: New Book on Smartphone Photography for Business by NJ Author Launches on Amazon

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New Book on Smartphone Photography for Business by NJ Author Launches on Amazon

“Visual Marketing Secrets” will Empower Entrepreneurs and Small Business Owners to Use Their Smartphones as a Powerful Visual Marketing Tool.

3d-book-cover-visual-marketing-secrets-standVisuals are in the forefront of marketing today. 90% of information transmitted to the brain is visual and visuals are processed 60,000X faster there. (Source: Zabisco).    As most of us carry a smartphone, which can be a 24/7 visual marketing machine, a new guide to using smartphone photography for business is launching on on Tuesday, October 7, 2014.  Written by online marketing coach, speaker and author, Vickie Siculiano, the book features advice from Siculiano and a team of experts in the fields of photography, small business marketing, social media and video.

Visual Marketing Secrets™: How to Use Smartphone Photography to Engage Online and Attract More Customers is designed to empower reader on how to really capture the attention of their online audience using a smartphone, leading to more customers and engagement.

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9 Steps to Visual Marketing for A Book Launch with Canva! (+ free pdf!)


Yesterday, there was an article in the New York Times, Smartphone Photography Evolves With Camera Apps and Related Tools, and the timing could not have been more perfect. Some of the accessories shared in that article are in my book. The article is so timely because everyone has a smartphone and people want to get better at using them to take photographs. And one of the paragraphs opens

“SMARTPHONE cameras aren’t just for quick snaps and selfies anymore. Phone cameras have improved substantially in recent years, and apps both for phones and to support traditional cameras have proliferated.”

And my book description opens with:

“Everyone with a smartphone is familiar with the term “selfie,” but most people never thought of using their smartphone as a powerful visual marketing tool.”

Complete validation of the timeliness and importance of the book. And at 148 pages, I made sure to set the price as affordable, with just $3.99 for the ebook, and $18.61 for the softcover.

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Book Launch Coming – Visual Marketing and Smartphone Photography for Your Business

Visual-Marketing-Secrets-Smartphone-Photography-resize-1Your first book comes along once in a lifetime.  Visual Marketing Secrets™: How to Use Smartphone Photography to Engage Online and Attract More Customers is about to hit Amazon and a print version will also be available for purchase.  The book has 5 amazing experts who contributed their time and expertise in photography, social media (particularly Instagram), and smartphone video.  The book is a true reference guide for getting started with smartphone photography for business.

My Philosophy:

The reason I came out with the book is because I see an opportunity for entrepreneurs and businesses to use photography to improve their visual marketing by creating engaging photos that tell their story.  All they need are the right tools, learning a few basic foundational principles of photography, learn how to master lighting for their photos, better control their smartphone cameras, know how to amplify it with social media, learn some powerful apps and accessories to go above and beyond, and when it’s all done, salvage their photo creations for amped up SEO.

I have used my smartphone for marketing businesses and clients for 7 years now, and in the book you’ll get to see some of the cool stuff I’ve done that have gotten major recognition to get media attention and even help to win a national award.  So, I wanted to put this book together to help other business owners and entrepreneurs take charge of their own visual marketing and be the master of their own visual storytelling with a device they’ve always got with them and are already using.  If only they could be a master at it each and every time.  Now you can.

 In the book, you will learn:

  • Tips from Professional Photographers to take your smartphone photography to the next level.
  • The formula to composing the perfect marketing photos including your marketing selfies.
  • The secret to using Instagram for your business.
  • The 5 key places you must share your smartphone photos online.
  • The 6 essential business photos you must have that you can take with your smartphone.
  • Expert-recommended easy-to-use apps to enhance your photos and create sensational videos
  • and much much more!

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VIDEO: 5 Favorite New Camera Features with iOS 8 – New Update!


NEW iOS 8 Camera Features

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I’m pretty excited about this video post and podcast on the major update to the camera app with the new iOS 8 for iPhone. Now, even if you don’t have an iPhone – maybe you’re an Android user or user of some other device, these updates will mean alot to your photography and especially your visual storytelling and visual marketing.

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How to Create a Book Cover in 15 minutes (Amazon Kindle) – Canva Tutorial

You can create a Kindle book cover in 15 minutes!

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In this video I show you how to create your own Kindle book cover in 15 minutes using Canva. Better yet, the book cover is free for you unless you download a Canva graphic, which is only $1. I did this for my book, Visual Marketing Secrets™:  How to Use Smartphone Photography to Engage Online and Attract More Customers, and you can totally do it, too. Even if you’re not a designer (I’m not!).

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