Book Launch Coming – Visual Marketing and Smartphone Photography for Your Business

Visual-Marketing-Secrets-Smartphone-Photography-resize-1Your first book comes along once in a lifetime.  Visual Marketing Secrets™: How to Use Smartphone Photography to Engage Online and Attract More Customers is about to hit Amazon and a print version will also be available for purchase.  The book has 5 amazing experts who contributed their time and expertise in photography, social media (particularly Instagram), and smartphone video.  The book is a true reference guide for getting started with smartphone photography for business.

My Philosophy:

The reason I came out with the book is because I see an opportunity for entrepreneurs and businesses to use photography to improve their visual marketing by creating engaging photos that tell their story.  All they need are the right tools, learning a few basic foundational principles of photography, learn how to master lighting for their photos, better control their smartphone cameras, know how to amplify it with social media, learn some powerful apps and accessories to go above and beyond, and when it’s all done, salvage their photo creations for amped up SEO.

I have used my smartphone for marketing businesses and clients for 7 years now, and in the book you’ll get to see some of the cool stuff I’ve done that have gotten major recognition to get media attention and even help to win a national award.  So, I wanted to put this book together to help other business owners and entrepreneurs take charge of their own visual marketing and be the master of their own visual storytelling with a device they’ve always got with them and are already using.  If only they could be a master at it each and every time.  Now you can.

 In the book, you will learn:

  • Tips from Professional Photographers to take your smartphone photography to the next level.
  • The formula to composing the perfect marketing photos including your marketing selfies.
  • The secret to using Instagram for your business.
  • The 5 key places you must share your smartphone photos online.
  • The 6 essential business photos you must have that you can take with your smartphone.
  • Expert-recommended easy-to-use apps to enhance your photos and create sensational videos
  • and much much more!

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VIDEO: 5 Favorite New Camera Features with iOS 8 – New Update!


NEW iOS 8 Camera Features

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I’m pretty excited about this video post and podcast on the major update to the camera app with the new iOS 8 for iPhone. Now, even if you don’t have an iPhone – maybe you’re an Android user or user of some other device, these updates will mean alot to your photography and especially your visual storytelling and visual marketing.

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How to Create a Book Cover in 15 minutes (Amazon Kindle) – Canva Tutorial

You can create a Kindle book cover in 15 minutes!

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In this video I show you how to create your own Kindle book cover in 15 minutes using Canva. Better yet, the book cover is free for you unless you download a Canva graphic, which is only $1. I did this for my book, Visual Marketing Secrets™:  How to Use Smartphone Photography to Engage Online and Attract More Customers, and you can totally do it, too. Even if you’re not a designer (I’m not!).

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VIDEO: How to Start a Podcast Like a Boss 5 Tips Smarter Online Marketing Podcast

Listen to the Episode Below

My 5 key tips on starting your own podcast

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How to Start a Podcast Like a Boss 5 Tips Smarter Online Marketing Podcast

In this video, I show you my 5 key tips on starting your own podcast, so you can podcast like a boss. For the podcast, see

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Hi, Vickie Siculiano here from So do you want to know how to start your own podcast but you're not sure where to begin? Well, in this video I'm going to show you five rules that you need to know before you even start. So it's going to save you time and money before you even begin your own podcast. If you want to know how to podcast like a boss, I'm going to show you what you need to know. Stick around and stay tuned.
My number one tip for your podcast is for you to invest in some great equipment. Ok, you can just start with the basics and the beginning like what I'm using here to record the audio on this video is an ATR3350. It's a lavalier. You can use that, but just get the audio off of whatever it is that you're recording your podcast on. So if you're using your computer, don't use your PC microphone. Get an external microphone and get that audio super super sharp. For my podcast, currently I'm using a Blue Yeti microphone. And in another video you can check it out. I show you how I use this with a pop filter to cushion the sound.
And you want to keep improving your audio for your production so that people, subconsciously, are not going to notice that you have super crisp audio but they are going to pay attention to what it is that you're saying. And you want to draw your audience in. Ok so that's my number one tip.
Secondly you want to make sure that you come up with a theme for your podcast. Don't just have a podcast like "Vickie's Podcast." Yay, everyone come on over and listen to what I have to say, because it's so super important. Really. People want to know what the theme of your podcast is, what your show is about. When you're big maybe you can have a show like Kelly and Michael, or The Today Show. People know what that brand is. If they're not familiar with who you are, you need to know what value it is that people are going to find when they come to listen to your podcast. Ok, so a theme.
My number three tip is to make sure that you come up with at least 20 ideas for that theme. Now my podcast is Smarter Online Marketing. I encourage you to go and check it out, sign up and see what it's all about. All of my episodes have to do with one theme, online marketing. And that could be a number of things. There are subcategories within that. There's visual marketing, social media, search engine optimization and now I'm going to be helping people with podcasting because it's such a popular topic, something that I'm very passionate about. So just make sure that you have a theme and within that category you have subcategories. Write down at least 20 to make sure that you have a go for your idea.
My number four tip is to make sure that you record regularly. Make sure that you record regularly so that people know that they can come to you as an authority and they can trust that you'll be there for them when they need you. It could be on a Tuesday schedule. Make sure that you're posting every Tuesday. I post Tuesdayish, somewhere around there. If that's what works for you then make sure that you're posting regularly once a week. John Lee Dumas, a phenomenal host for a podcast, he is crazy big, he is crazy good. Entrepreneur On Fire with John Lee Dumas. He posts a post once a day. His podcast episodes are daily. You can always find something new there. That's what he chooses, that's what works for him. For myself, and Pat Flynn, I also recommend checking out Amy Porterfield, Michael Hyatt completely and a host of others. They record content regularly. Now, they have a team that helps them with editing and show notes and stuff like that, but make sure you can get on a consistent schedule for producing your podcast before you even begin. If you can come up with those 20 ideas, record them at the beginning. Make sure that you have some content from the get go.
And then my number five is always learn how to improve. Don't always expect that you are the best podcaster and everything will always be just as good as it needs to be. There's always some new technique, always new equipment, always new stuff to learn. I'm going to pan around here with my iPhone, which I'm recording on, so that you can see what I did to my wall. I just recorded a podcast with it today so I want to see how the sound quality is. But what I've learned is that you can also produce the audio by just cushioning the sound reflections that bounce back and forth. Now I have a pretty big screen here. My screen, if I talk into it, it's going to come back at me with sound. Now we'll talk about that in a future video but for now just know that you just need to invest in some good equipment, you need to make sure that you come up with a theme, have at least 20 ideas, record regularly and make sure that you're always improving. Never just sit back and relax, there's always room for improvement.
If you have any questions, please post your comments below for me in this video and I look forward to hearing from you. This will also be a podcast. The audio is not going to come directly from this video so if you want to see the podcast that I made talking about this topic, it's And please subscribe to my podcast, Smarter Online Marketing. It's on iTunes, it's on Stitcher. I do think that these questions that are coming to me are fabulous and I look forward to helping you in a future video and podcast. Thanks for watching.

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VIDEO: Visual Marketing Google Hangout with Alicia Dunams – My Input on Smartphone Photography and Social Media for Business

In this video, I show highlights of my appearance on a visual marketing for business Google Hangout, with Alicia Dunams hosting.

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I took part in Alicia’s lifechanging Bestseller in a Weekend Course to launch my first book, and Alicia had a fun contest to share your experience of writing your book, from the manuscript, content, book cover, back cover, you name it. The contest was to share a photo of you in social media behind the scenes as you take the course using the hashtag #bestsellerweekend. I ended up creating lots of photos, and even created a movie that I shared on Instagram. My visual marketing campaign was a huge success, and I won the coveted Kindle. I can’t wait to see my book on it when I launch this month! (For more on Bestseller in a weekend, you can check out a free webinar.)

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