Hi, Vickie Siculiano here from Saywowmarketing.com. So do you want to know how to start your own podcast but you're not sure where to begin? Well, in this video I'm going to show you five rules that you need to know before you even start. So it's going to save you time and money before you even begin your own podcast. If you want to know how to podcast like a boss, I'm going to show you what you need to know. Stick around and stay tuned.
My number one tip for your podcast is for you to invest in some great equipment. Ok, you can just start with the basics and the beginning like what I'm using here to record the audio on this video is an ATR3350. It's a lavalier. You can use that, but just get the audio off of whatever it is that you're recording your podcast on. So if you're using your computer, don't use your PC microphone. Get an external microphone and get that audio super super sharp. For my podcast, currently I'm using a Blue Yeti microphone. And in another video you can check it out. I show you how I use this with a pop filter to cushion the sound.
And you want to keep improving your audio for your production so that people, subconsciously, are not going to notice that you have super crisp audio but they are going to pay attention to what it is that you're saying. And you want to draw your audience in. Ok so that's my number one tip.
Secondly you want to make sure that you come up with a theme for your podcast. Don't just have a podcast like "Vickie's Podcast." Yay, everyone come on over and listen to what I have to say, because it's so super important. Really. People want to know what the theme of your podcast is, what your show is about. When you're big maybe you can have a show like Kelly and Michael, or The Today Show. People know what that brand is. If they're not familiar with who you are, you need to know what value it is that people are going to find when they come to listen to your podcast. Ok, so a theme.
My number three tip is to make sure that you come up with at least 20 ideas for that theme. Now my podcast is Smarter Online Marketing. I encourage you to go and check it out, sign up and see what it's all about. All of my episodes have to do with one theme, online marketing. And that could be a number of things. There are subcategories within that. There's visual marketing, social media, search engine optimization and now I'm going to be helping people with podcasting because it's such a popular topic, something that I'm very passionate about. So just make sure that you have a theme and within that category you have subcategories. Write down at least 20 to make sure that you have a go for your idea.
My number four tip is to make sure that you record regularly. Make sure that you record regularly so that people know that they can come to you as an authority and they can trust that you'll be there for them when they need you. It could be on a Tuesday schedule. Make sure that you're posting every Tuesday. I post Tuesdayish, somewhere around there. If that's what works for you then make sure that you're posting regularly once a week. John Lee Dumas, a phenomenal host for a podcast, he is crazy big, he is crazy good. Entrepreneur On Fire with John Lee Dumas. He posts a post once a day. His podcast episodes are daily. You can always find something new there. That's what he chooses, that's what works for him. For myself, and Pat Flynn, I also recommend checking out Amy Porterfield, Michael Hyatt completely and a host of others. They record content regularly. Now, they have a team that helps them with editing and show notes and stuff like that, but make sure you can get on a consistent schedule for producing your podcast before you even begin. If you can come up with those 20 ideas, record them at the beginning. Make sure that you have some content from the get go.
And then my number five is always learn how to improve. Don't always expect that you are the best podcaster and everything will always be just as good as it needs to be. There's always some new technique, always new equipment, always new stuff to learn. I'm going to pan around here with my iPhone, which I'm recording on, so that you can see what I did to my wall. I just recorded a podcast with it today so I want to see how the sound quality is. But what I've learned is that you can also produce the audio by just cushioning the sound reflections that bounce back and forth. Now I have a pretty big screen here. My screen, if I talk into it, it's going to come back at me with sound. Now we'll talk about that in a future video but for now just know that you just need to invest in some good equipment, you need to make sure that you come up with a theme, have at least 20 ideas, record regularly and make sure that you're always improving. Never just sit back and relax, there's always room for improvement.
If you have any questions, please post your comments below for me in this video and I look forward to hearing from you. This will also be a podcast. The audio is not going to come directly from this video so if you want to see the podcast that I made talking about this topic, it's saywowmarketing.com/episode44. And please subscribe to my podcast, Smarter Online Marketing. It's on iTunes, it's on Stitcher. I do think that these questions that are coming to me are fabulous and I look forward to helping you in a future video and podcast. Thanks for watching.