083 Book Review: Understanding Social Media by Damian Ryan

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Book Review Understanding Social Media by Damian Ryan

I review the brand new book, Understanding Social Media, by Damian Ryan. hot off the press. I share with you some major takeaways in using social media to create a plan for your business that works.

The landscape for social media is ever changing because the platforms are growing all the time. Social media Platforms are always changing their offerings to you, new ways to reach out to your customers, new ways to reach out to your audience, even if they’re not your customers and just your followers.

I was sent an advanced reading copy by the publisher of a book, Understanding Social Media (Affiliate Link) . The publisher is Kogan Page, and I was sent an awesome book to review for you and I’m really excited to share it with you. I really did enjoy this book and I think there’s a lot of hot tips to share with you on this book.

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082 11 Ways Content Marketing Can Build Your Brand

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11-WAYS-THAT-CONTENT-MARKETING-CAN-BUILD-YOUR-BRAND-VICKIE-SICULIANO-SMARTER-ONLINE-MARKETING-PODCAST-building-blocks

Content Marketing will help you build your brand and generate leads for a profitable business.

If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry.  I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.

According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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081 LinkedIn: 7 Secrets to Success

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7 Secrets to LinkedIn Success


LinkedIn is an awesome platform for you to build your brand. I’m talking about your personal brand, which means you as a person, but also your company, your business, maybe that you work for, and everything that you believe in, and everything that you stand for. Gives you a really, really beautiful plate to serve everything that you want to be serving to people who want to learn more about you.

It’s just fascinating to see how many people have really upped their game on LinkedIn as LIONs, which they’re known as, which are LinkedIn Open Networkers. I’m a LinkedIn Open Networker and I have about 1,400 connections, a little bit more. I just love connecting with people because the more people that you connect with, the more opportunities are available for you, because you’ll be served up in search when somebody’s searching for you, for your industry, or what it is that you do.

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080 3 Ways to Use Yelp for Your Online Marketing

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How to Use Yelp for Your Online Marketing

Yelp is a powerful tool to use for your online marketing efforts, especially for listening to your customers and learning their language,

Yelp is a an online peer review website ideal for your marketing. It’s an awesome website. I’ve been using it for years now for clients and I got started using Yelp in the restaurant industry. Let me give you a little bit of background on today’s episode. I’ve been getting back into restaurant marketing. It’s something that I’ve wanted to do for a long time. I used to blog about restaurant marketing, I wanted to help business owners with it because it was something I was doing. I started up my Restaurant Marketing blog again. It’s at SayWowMarketing.com/Restaurant.  It’s not finished but you can get a sneak peek if you want.  It’s something that I have experience in and I wanted to let you know before we get into today’s episode on Yelp which, if you’re a restaurant, is totally critical for your online marketing..

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079 Beyond #Mobilegeddon – 6 Ways to Make Your Website Mobile Friendly

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Mobiilegeddon - 6 Steps to Making Your Website Mobile-Friendly - Vickie Siculiano - Say WOW Marketing

It’s not too late to make your website mobile-friendly, even if you didn’t do it by Google’s April 21st deadline. Mobilegeddon isn’t the end!

In this episode, I am excited to share with you some of the really important stuff that you need to know about Mobilegeddon, and 6 easy ways to get your website mobile-friendly.  Now what’s Mobilegeddon? Well, back in February, Google announced their  new search algorithm which would reward mobile friendly webpages. This was really something that was going to be a big change and they were going to give publishers of websites enough time to make their websites mobile friendly, hopefully.

On April 21st,  they finally launched that update. It’s potentially going to give a  boost to any webpages that are mobile friendly in Google’s mobile search results. There’re a lot of questions that have been asked about this. I’ve been asked this in my Facebook group that I belong to. I wanted to make sure that I was able to give you as much information that I find out about and some great resources that are going to help you take hold of what you need to do to be found.

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