You’re probably already using your smartphone to capture still pictures of your world, but smartphone video is an even more powerful tool to evoke emotion and life from your smartphone. In fact, it’s using the same smartphone camera, just a different mode – video. And video will take your marketing and branding to a whole new level.
If your business is in social media, why not include a marketing selfie every so often to show your customers the face behind the brand. Especially if you are an entrepreneur, your personal brand is what’s going to attract your ideal clients. Put a face to your business name with your visual marketing strategy online will be evergreen and last a lifetime.
The Marketing Selfie
The marketing selfie is a selfie that you take for promotional purposes, sometimes promoting another brand (llike an author whose book you stand behind). It’s a perfect opportunity to share your own personal brand (yourself) beyond every other marketing photo that you capture for your business brand.
The purpose of the marketing selfie is to give your viewers a glimpse into your personal tastes and activities. The human side of your business is what people need to see to be able to connect with you more than just the products and services your business offers. RememberL People do business with PEOPLE, not businesses they have no connection with.
Here are ten tips to take the perfect marketing selfie with your smartphone.
If you have a timer option on your smartphone, either the native camera app or in a pro camera app like Top Camera, you can take the selfie without having to hold it in your hand, causing camera shake. You can zoom in on the tiniest detail and it will be super sharp with no motion blur because the smartphone didn’t move at all. If you don’t have this feature available, have someone else take the shot for you.
Set your camera on a stable surface or use a tripod. You will find that you will get the most super-crisp photos using this method. Accessories like the gorillapod or quadriped will hold your camera at the exact location you want, more than the average selfie’s arm length. Using a tripod or stable surface to hold your camera, instead of your hand, will allow you to get more of yourself in the shot.
Clean it up.
Remove anything from the area that distracts from the main focus of the shot – you. Your smartphone camera captures as much information as it can see, pretty much everything in the frame. Make life easier and clean up your area.
Remove any wires that do not need to be visible on your desk, books not neatly in their place on a shelf, or a can of soda or even food in your shot. You are the subject matter so draw those eyeballs to you.
Use the gridline tool (built into your camera app) and your screen to preview what will be in the shot. Line up your background with the gridlines and make any necessary adjustments. Using straight lines to straighten out your image to make the difference between just an average selfie and a cut above the rest to really stand out.
A picture is worth a thousand words, and a thumbs up is a universal symbol for telling people that you approve of something. And if you are holding something in the frame of the shot when your thumb is up, it’s pretty obvious that you are approving of that item for others to see. The item could be a book whose author you endorse, a product that helps to improve your business activities, etc.
This type of endorsement photo is a GEM for social media, particularly because the person or people behind the object of your endorsement will want to let the world know, too, multiplying your efforts. Your smartphone photo will do the book author or whatever you are approving of a valuable service by giving them free marketing material they can use in social media. Priceless.
Make your brand name visible
What would be worse than trying to show the world using your smartphone camera that you are proud of something, only you didn’t take ample time to properly compose your shot? The brand name you want to share with the world in your marketing selfie is cut off in a square crop (for Instagram), or it is not clearly visible. You have all the time you need and can take as many photos as you want to test your shot to eliminate any excuse for cutting out any part of the brand name. And if you want your own brand name visible in the shot, make sure that both are clearly visible.
Ensure a square crop.
Particularly if you are going to share on Instagram, your photos will be cut in a square crop view. This means that when you take the shot, give yourself enough space in the edge of your frame to be able to have everything you want clearly visible within the square shot. You can test your photo to see how the cropping will look in Instagram, just don’t share it until you are happy with the end result. Make sure you not only leave enough space around the perimeter, but that you don’t cut a part of the brand name or maybe even your thumbs up!
8. Look for the most flattering lighting.
Chances are you are going to want to take a quick photo, and not have to hunt around with any additional lighting. Be resourceful and use the light you have to make sure that your face is well lit. If you don’t like what you see, move to another area or try a different angle, where the lighting may be more flattering.
9. Good grooming goes a long way.
If you are holding something in your hands, make sure to inspect your nails and ensure that they are clean, neatly manicured and/or polished. If your hands will be visible in your shot, holding onto a product you are quite proud of, you don’t want them distracting your viewing audience. For females, you can even choose a nail polish color that complements the product, but just like you comb your hair and put on makeup before you walk out the door, don’t forget that your hands will be in the shot, too.
10. Use your facial expressions.
A thumbs up will only go so far if your face doesn’t show that you mean it. People will see the subject matter you are promoting, your thumb, and your facial expression as the main story and purpose of the photo. Make them all count by showing a facial expression that shows you mean a thumbs-up approval. You should show jubilance, and even an open mouth if you want to show that you are super excited about something, not just the average “say cheese” smile. Show that you are really proud of the product in a way that cannot be hidden from view. Shout it to the world, and people will remember you.
I took this marketing selfie with my iPhone propped on my desk. The camera was very stable in this way, and I used a two-second timer to delay the photo to eliminate further camera shake and to get myself entirely in the frame without holding the camera. When I shot the first test shot, I didn’t like the angle that I was shooting at because the sun was shining through the window behind me. Because I looked in the camera and saw these multiple test shots, I chose a different angle in my office to take this photo. I decided to use my studio lighting to direct it to where it was most flattering on myself and on the book that I was holding to give a thumbs up to.
I took this selfie at Unique Photo. Notice the angle of my shot includes their complete logo as well as the owner. This shows my audience that I am committed to photography, and also a huge fan of Unique Photo in Fairfield, NJ. I shared this photo in social media, with a little Wordswag bling thrown in (one of my favorite apps to spruve up photos.
Have you already been taking selfies for your brand? What kinds of elements do you make sure to include in your smartphone photos? Please shaare, and come visit my page on Facebook
Every business owner should jump on the opportunity to take the 6 categories of business photos they need to attract potential customers, and with a smartphone, there’s no excuse anymore.
Posts with visuals receive 94% more page visits and engagement than those without. (Source: http://www.business2community.com) If you don’t share photos of all your business has to offer with potential customers, you are surely missing the boat. And you don’t have to be a professional photographer, either – using your smartphone will do just fine to get you started.
Just call me the comeback kid. Smartphone video was a big reason for that. 2016 was quite an eventful year, as I transitioned into my son’s toddler phase. In 2015, I watched him grow from infant to baby and this year it was all about his first steps, first words and other exciting firsts. 2017 will uncover even more developments, as he will turn two at the end of May.
Before I share how I became a rockstar with smartphone video, I need to explain a few things that happened along the way since 2015.
I use both Google Drive and Evernote to capture and organize my thoughts on the fly. See how this mom uses them both.
Note: This is just a quick blog post before I run out, not a sexy post with a video and a podcast attached with a slick graphic. Sometimes you’ve just got to speak from the heart…
Just a quick blog post to capture some thoughts that float around in my head like popcorn before I start my day. It’s not easy to find the time as a mom of a 16 month old, who woke up tonight with teething pain, and just wouldn’t get back to sleep. Well, neither could I.
Start of a New Day
So rather than try in vain to go back to sleep tossing and turning, I decided to get up, put on my gym clothes and get ready to head out the door for my 5 am workout. Each day with a toddler is something new and you never know when your night’s sleep will be interrupted. But at least I know I can count on the gym to get my body as strong as it can be for a little guy who since he learned to walk, has not stopped getting into everything. Each day is a new discovery, not only for my son, but for finding something else that just hasn’t been childproofed yet.