VIDEO: How to make a YouTube Custom Thumbnail with Canva – Tutorial

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How to make a YouTube Custom Thumbnail with Canva - Tutorial

In this video I show you how to make YouTube Custom Thumbnail very simply and upload it to YouTube for added SEO.

Canva is a great online design tool that you can get started with today creating amazing graphics for your visual marketing.  Not only that, but by adding custom thumbnails to your YouTube videos instead of just taking the image that YouTube assigns to your photo from the video upload, you can add even more SEO impact to your videos.  Even better, Canva is free to use, with some basic graphics they give you, but if you want any of their premium graphics to insert in your images, they are only $1 apiece.  In this video, I am going to walk you through how you can create your own custom thumbnails for YouTube.

The first thing that we want to do is to go into our video editor or we just want to capture a screen shot from one of our videos, ok so you can play the video, you can grab a screen shot. For me, I like to grab a screen shot within the video editing program. It is a little bit more clean. So what I’m going to do is move my cursor, moving my cursor over to a shot that I kind of like. I think what I am going to do is to use this. I am going to show you what I am going to do in Canva where I will put a colored band across and put in some text to define this image as our thumbnail.

IN THIS VIDEO YOU WILL LEARN:

  • How to create a custom thumbnail very easily in Canva.

  • How to name your image files for increased SEO

  • How to upload the custom thumbnail you’ve created to YouTube

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VIDEO: WordPress Tutorial How to Add Images to Your WordPress Blog Posts SEO

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Wordpress Tutorial - How to Add Images to Your WordPress Blog Posts (SEO)

In this video, I show you how easy it is to not only add images to your WordPress Blog, but how to add immediate impact to your SEO with video marketing.

Do you want to know how to include images on your WordPress blog posts?  It’s really simple.  I’m going to take you behind the scenes in the dashboard and show you how you can do it too.

IN THIS VIDEO YOU WILL LEARN:

  • How to name your images for SEO
  • How to Upload your images to the WordPress Image Gallery
  • How to insert your images into the post
  • How to edit and file size and alignment
  • How to direct the image to open in a new page if clicked on

 

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TRANSCRIPT:

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Hi, Vickie Siculiano here from Say WOW Marketing. Do you want to know how to include images on your Wordpress blog posts? It’s really simple. I’m going to take you behind the scenes in the dashboard and show you how you can do it too. Stay tuned.

So I am ready to upload my pictures to my Wordpress blog. And what I need to do is to go to the dashboard. So for any Wordpress blog that you have, make sure that you are at the dashboard. What I like to do it to upload it to the Media Library.

Depending on which version of Wordpress you are using, it is going to be in a different place, but basically, the Media tab is where you are going to add your pictures. Or you can add them into each individual post.
What I am going to do is to click Add New. I am going to select my files. And I have already created 3 files for this exercise. I am going to hit Shift and I am going to select all of them. You will notice the file names. I have included the keywords, I have included what it is, I have also included the business name and the location. This is specifically for SEO. So you can do it if you choose to, or not.
Open all the files. OK, great.

So now that they are all uploaded to the media library, I am going to go into Posts and I am going to choose All Posts. And then I am going to add the individual pictures to each post that I want. I am going to choose this one particular post to include a graphic in the beginning. I put the cursor at the beginning. I click on Add Media. And I select the actual image from the media library.

You will see that the title is the exact file name. What I like to do is to copy that by hitting Control A, Control C and then I go to the Alt Text and I paste it. This adds extra SEO and it also allows people who are visually impaired to hear what is in that image. I like to include the name of the file, or a little bit more information about what is in the picture. “Lessons Learned Interview Part Three” and this particular one was “the Collection Plan Effort”. OK. And then I am going to insert it into the post.

If you can, select the file size name, the file size that you want from this dropdown. Insert it into the post.
From there, you want to click on the pencil to edit and do something else. I already changed the file size. I am going to align it center. I like my images to be full size. Always click on this tab Open Link in a New Window so that when people are viewing your image, they are not abandoning your website. Then you UPDATE it. Update the post and let us go into the website to see how it is looking. This is what it looked like before, refresh, and there is the image. And there is the caption right below the image. Clicking on that image opens it up full size in a new window.

I hope this answers any question you had about adding images to your Wordpress blog. If you have any more questions, post a comment for me below this video. And if you liked this video, click the LIKE.
Thanks so much for watching. See you again soon.

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VIDEO: How to Analyze Facebook Insights to Improve Your Social Media Marketing Strategy

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How to Analyze Facebook Insights to Improve Your Social Media Marketing Strategy

In this video, I show you how to gain valuable insight into your Facebook activity so you can have the most impact and engagement with your social media marketing on Facebook.

If you create a lot of content for Facebook but you’re not sure how your engagement is, you’ve got to use Facebook Insights.  Facebook gives you all the tools you need to understand your audience better for FREE.   In this quick video, I am going to show you how you can get a stronghold in understanding your Facebook analytics using Facebook Insights.

Ultimately, Facebook wants to grow its advertiser base to increase its revenue.  In order to do that, it must work to grow its audience base, which means giving us the tools we need as Facebook Business Page owners.  Google does it with Analytics, right?

IN THIS VIDEO YOU WILL LEARN:

  • A peek into Facebook Insights, which is Facebook analytics.

  • How to get a better understanding of your audience’s likes, shares and comments.

  • How to increase your engagement by understanding your best performing posts, so you can know more of what your audience loves.

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VIDEO: YouTube Analytics Insights Overview – Improve Your Video Marketing

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youtube analytics insights overview - Improve Your Video Marketing

In this quick video, I give you an overview of how YouTube analytics can help you with your video marketing and audience engagement.

YouTube offers you free analytics for your videos. You can really understand which videos are working best for you and which you are getting the most return out of.  By understanding this valuable data, you can create better online marketing with your YouTube videos.

IN THIS VIDEO YOU WILL LEARN:

  • How to log into your YouTube analytics.

  • The various types of analytics reports YouTube offers.

  • The best way to view your engagement for each video.

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VIDEO: How to Understand Libsyn Podcast Stats – An Overview (Podcast)

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How to Understand Libsyn Stats - An Overview (Podcast)

In this quick video, I show you how to analyze Libsyn analytics reports to keep your podcast rockin!

For my podcast, Smarter Online Marketing, I use Libsyn for my hosting of all past episodes.  By using the analytics, I can learn more about what podcasts are most popular, as well as which don’t receive enough downloads to warrant doing a repeat of the subject matter.  I just started the podcast in April, so it’s been about 9 months now, and for 1 new episode a week, my podcast has been growing steadily, and I couldn’t do it without Libsyn analytics.  It gives me a peek into the health of my podcast and lets me stay on top of it so I can keep it growing steadily!  In this quick video, I show you some tricks you can use for Libsyn analytics for your own podcast (hosted on Libsyn, of course).  So take a peek at the quick video and let me know what you think.  Thanks!

IN THIS VIDEO YOU WILL LEARN:

  • The basic Libsyn dashboard for analytics

  • How to download your own podcast reports.

  • How you can sort and customize the information you need.

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