In this podcast, I talk about the recent departure of Vic Gundotra from Google+, and what it means for the future of Google+. Google+ has had some problems over the years, and I discuss some of the problems I’ve had with fully integrating Google+ into my lifestyle. And I’m curious to hear what yours have been.
Hi, Vickie Siculiano here from SayWOWMarketing.com. It’s official. Vic Gundotra has stepped down from his reign as the director and head of the Google Plus platform that we all know and love. Or do we?
Well, there have been some complaints going on since the beginning of Google Plus time about the forcing of integration between Google Plus and a lot of the other platforms like YouTube. Some of you may be familiar with.
If you’re not familiar with it, you can go and check out Google. You can check out YouTube. Look for the videos and all the complaints. Some people even recorded songs for their tribute to Google Plus and how much they were actually incensed by the forced integration.
I know that Google Plus has had some problems over the years. Vic Gundotra was with Google Plus for eight plus years, and he stepped down and Dave Besbrith, the head of Engineering for Google, stepped in his place and I know that there was somebody else at Google that was passed over for the position so I’m not sure what the shakeup means for Google in the long term, but I’m kind of curious about what the future of Google Plus will be.
So let’s think about it. Google is the head of search on the internet, right, and I always tell my clients that you want to be search engine optimized for Google because they’re the main player. But Google Plus was something that they came up with to really be a social platform in competition with Facebook and Twitter which we all know and love. And they’re pretty much ingrained in every aspect of our lives. And some of us may prefer to use Twitter, some may prefer to use Facebook. Whatever it is that you love, Google Plus has been a lot of headache for many people to integrate over the long haul.
So the thing that Google is doing now is they’re not forcing that integration any longer. They want to have people come on to Google Plus if they so choose, use them as a platform instead of a separate product. You have your Google Plus account, you have your Facebook, your Twitter, maybe your LinkedIn and you add those all up, it really gets cumbersome.
Especially if you’re not going to be using Hootsuite as a platform and you have to choose all of those platforms to post that communication with and each platform has a different language. You wouldn’t speak on Twitter as you would on Facebook and on Google Plus you might use more hashtags. It becomes a problem.
And also if I’m on my smartphone and I want to just do a post just because I feel like it, right? I found some interesting information I want to share with my communities, I’m really not able to integrate the Google Plus business page that I have set up as easily as I can with my own Google Plus profile page. So I have a Google Plus profile as Vickie Siculiano. Then I also have a Google Plus Business Page set up for my brand voice, Say WOW Marketing.
If I want to post from my phone, I don’t have the ability to flip between those voices like I do on Facebook. Not so for Google Plus so if you have a business and you want to use Google Plus, you want to use your business page for communication, it’s not as easy as if you used your Google plus profile.
And that’s ok if you want to promote your personal brand, it’s really good for search engine optimization because when you start communicating on Google Plus, you’re going to see your rankings go up higher because the communications that you have on Google Plus, even if you have a post on YouTube because that’s integrated with Google Plus, too, you’re going to see those posts come up on Google. You won’t see your posts come up on Facebook like if you make a comment on somebody’s post on Facebook, Google Plus is not going to feed that in.
But Google Plus, the platform, it will. So there are some benefits of being on those platforms and Vic Gundotra has stepped down. He’s I believe interviewing right now. If you’re looking for somebody with experience, I guess he’s available. I don’t know what more to say than that. It’s just interesting and there’s going to be some changes at Google soon and all of their different products that they have like the Google Maps and they’re Google Plus, they have alot of products. Google Drive, Picasa. Every product that they have, they have a different team for. And they have quite a lot of people on their team.
There’s a lot of change coming and it will be really interesting to see what it holds for the future of Google Plus. Still, I think you should be on there, if you have a Google Plus profile account, open up a Google Plus Business Page, totally free. And also don’t forget, you should also have a Google Business Local page if you don’t have one already.
If you have any questions, or if you really have comments about this whole change and the leaving of the head of the whole platform, post your comments below. I’d love to hear what your thoughts are. I know I’ve had some problems with Google Plus in the past but you kind of overlook that when you see the benefits of coming up in search just when you’re having communications on it and activity.
I’d love to hear what you think and thanks for watching. See you next time.