In this episode, I share with you 8 ways to get a jump start on your online marketing with content repurposing. I show you some really neat tricks that I’ve used over the years to keep from spinning my wheels and producing some new and awesome content in no time!
Why content repurposing?
You can breathe new life into old content and continue to gain value from your “Hall of Fame” posts. With repurposing, you already have a head start on the creation process—and the best parts of your blog don’t need to be kept in the history books.
Reasons to do Content Repurposing
1 – Save money for your marketing budget.
2 – Create endless content by reworking your existing content.
3 – Reach a larger audience based on how they consume content.
How to do content repurposing
1 – Refresh your content by looking at old articles. Create an excel spreadsheet to make it easier
article – type of content are columns
2 – Another untapped resource is your past emails, like taking excerpts from longer explanations and answers to people’s questions, and turning them into blog posts.
3 – You can even take boring information like raw data or statistics that you’ve gathered, and create a story around it to give it new life.
4- Turn a Numbered Summary into Individual Posts – So the next time you write “5 Ways to [blank]”, you can summarize each point briefly, and then flesh out each individual post into a longer explanation with more background, information, and helpful examples.
And again, you could always do the opposite.
Take 3, 5, or 7 posts on the same subject, and turn them into one summary post. This provides people with a quick reference post with concise summarizes on each major topic.
5 – Hub and Spoke Method
The Hub and Spoke method is where you write one major, in-depth piece on your own blog, and write follow ups, additions, summarizations, or related news on other sites and link back to your own main piece for further reading. It helps you extend the life of each article by continuing to bring it up – no matter how old it is.
It helps you create additional content quickly, because you already know all the important things to say.
It gets you targeted Referral traffic that will convert better than other online marketing channels.
And it improves your SEO with relevant, high quality links back to your site.
1 – Create new blog posts and articles
To do this, take a list post that you’ve created and break out each item on the list into a post of its own. Doing so allows you the opportunity to expand at length on different aspects of the original article, to flesh out things in more detail and add background information, tutorials, and examples.
2 – Create a presentation
3 – Build an infographic – complete summary of the content of your post in a visual outline. If you have a lot of data in your story, infographics are a super way to relate data or merely to break up an article into just the major talking points.
4 – Repost and re-promote to social media
5 – Facebook, Twitter, Google+, and LinkedIn.
6 – Email content – newsletter, or a series
7 – Create an ebook
8 – Create a podcast or video series
Please leave an honest review and rating. I read them all and value your input.
Download transcript of this episode
QUESTIONS, TIPS, SUGGESTIONS, OTHER COMMENTS?
If you have any questions you’d like me to answer, or tips, suggestions or other comments about this episode, you can post them in the comments section below.
And if you liked this interview, you can share it using the Share buttons below. Thanks!
If so, please join others who receive exclusive weekly online marketing tips – visual marketing, social media, SEO and more, and get a FREE COPY of my Ultimate Cheat Sheet: the 5 Proven Steps to Using Social Media and Visual Content for Engagement and Profit.