In this episode, you will learn one of the most valuable keys to engagement, creating snackable content. I share ideas with you on how you can create your own snackable, shareable, engaging content by repurposing and refining your current content.
Snackable Content: The Key to Engagement
In this episode, you’ll learn…
- How snackable content that is bite-sized is more easily digestible
- How this content generates more likes and shares – more engagement.
- Nine types of “snackable content”
It was a very eventul and memoral year, 2014. Mind-boggling to even think of all that happened..
But how do we want to recap the events of the entire year? The morning news programs assemble clips for us to digest in about 2 minutes before we head out the door, off to our day. We gather round the TV to watch the most memorable moving scenes, and often laughable ones, most definitely set to a well-edited music track.
This video by JibJab has gotten almost 700,000 hits and it’s just the beginning of January 2015. It’s humorous, it’s eye-catching, and it’s under 2 minutes, which all YouTube videos should be kept to for optimal engagement. http://youtu.be/Ykqaq3KNPsc
Yahoo is also does an amazing job of collecting content and making it irresistably engaging and snackable. Take a look at their page by searching on yahoo for 2014 year and you will find they have multiple collections of the best of, or most popular. It’s really eye catching the way they use large graphics, check it out. https://www.yahoo.com/tech/tagged/year-in-review
Less is more
Twitter was born to deliver 140 characters per tweet. Early on, it was fascinating. As a Twitter user, you could follow people and easily catch up on what they were saying. Now we use filtering tools like hashtags, and quick scans to catch the eye.
Offer a marketing snack pack
So, what can us marketers do? Take a page from the food industry.
Ever go into Coscto without a sample of food? Changes are you’ve bought something after trying a bite-sized morsel. And probably not something you came in there for, either.
Samples engage us, they’re easy to nibble on and try without feeling that it’s too much effort.
The same applies to content
Gone are the days when consumers wanted to download a PDF of an article, or read your huge whitepaper, even though it could be full of useful information.. Of course, the occasional in-depth research study may be useful. Website visitors now prefer a quick summary vs. 35 pages of data to find 3-5 nuggets.
In other words, create an engaging story that is consumable, and most importantly, make it snackable.
Here are other types of “snackable content”:
- The 60-90-second video vs. the eight-minute anthem video
- Infographics that tell several stories.
- A 500-700-word post that’s perfect for a personal blog, corporate blog, or guest post
- The 10-15-slide presentation that gets right to the point.
- An interesting fact as a graphic
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