In this episode, you will learn 5 secrets to make your LinkedIn profile really pop and stand out among the millions of YouTube users. I will show you how to use visual marketing to really catch your profile visitor’s eye.
You’ll learn about optimizing your profile with:
1 .Your profile picture – This first piece of content that’s totally important to your profile is your profile picture. It’s the first thing that people are going to see when they see your profile. It’s a little image that’s 200×200 pixels. It’s best to use that to optimize the image but you can test it out. You can test it on your mobile device, you can upload images in the app. You can also upload images on the web. Usually when I play arouind with my LinkedIn profile, I tend not to use the app too much, I want to make sure that I’m doing it right. I’m doing it in an abbreviated way on the app, which is more limited. So, with your profile picture, you want to make sure that you’re using an image that is going to represent you professionally. You don’t want to put a picture where you’re sitting at a bar or somewhere where you’re out with other people in the image. Remember you have one chance to get a first impression. You don’t get a second chance. If you want to make ‘em say WOW upfront, you need to create a lasting impression. So for your image, you want to make sure there’s something eye-catching in it, it’s a quality photo and you can hire a professional photographer but you don’t necessary need to. But, remember that if you’re taking a photograph as a selfie – where people extend their arm and reverse the camera, that rear-facing camera to front-facing camera, you can do that if you don’t have the option of someone taking it for you with a more professional camera, a point and shoot, or DSLR. It’s best to make sure that you focus on an image that’s going to be lasting. An image doesn’t have to last over time, you can always refresh it and keep things new and keep people wanting to check it out so they can see what you have going on.
Also, any piece of content that I’m going to tell you about in this episode, every time you do an update, it’s going to come up as an update in your professional network. So everybody that you’re connected with on LinkedIn will see that you’ve updated your profile picture. It goes right in front of them and usually people will say “Hmm, what kind of picture does she have, what’s going on now?” Whatever the case may be, always make sure it’s a professional image. It doesn’t have to be in a stark business suit with 3 point lighting – a head light and a hair light – you don’t have to do that. But take a look at some of the more professional photos and see how you can just fashion your image to look similar in terms of lighting, in terms of clothing, and make sure that you’re well groomed. If you’ve got a beard, make sure that it’s well trimmed and if you’re a lady, make sure that your makeup is not overdone like you’re going on a glamour shot. You want to show people what you look like and make them comfortable to know that that’s what they can expect when they meet you.
2. Using Multimedia – Number two is multimedia. You can include multimedia on your profile, up to five pieces at one time. You can include pdfs, you can include documents. What I want to let you know is that you can include video on your profile. It’s very nice because if you host your video on YouTube, there is a list of approved video providers.
You can include a link to your YouTube video and LinkedIn will include a thumbnail of that video, right into your LinkedIn profile. You can have it in different places. You can have it under the Summary, under your Experience. Or, If you have a video that you were featured in, maybe have spoken, where you were working or what you were doing at that time, you can include a video at a specific point in your Timeline.
It’s really nice to include multimedia pieces. Check out my video on including video in your LinkedIn profile to get that impact.
But it’s not only video, it’s other forms of multimedia. And when you do things like this, you really stand out among the crowd because most people have text. LinkedIn is a text-based platform, other than an image, your profile picture, it’s mostly text that people are coming to read what you have to say – your experience, who you are, what it is that you do and how you help people.
3. Slideshare Presentations – So that does it for one and two, now we’re going to go into three which is one of my favorites and something that I’m so happy to have been working with more and more lately since the turn of the new year- Slideshare Presentations. These are Powerpoint presentations hosted on Slideshare.net that is owned by LinkedIn now so you can bet that LinkedIn is going to do what they can to make sure that your Slideshare presentations are embedded into your profile. You can add a Slideshare presentation just as I had shown you in the video How to Add Videos, with your
Slideshare presentations. It’s the same kind of content that you can add in the same way – it’s a box with a little plus sign. You can add the Slideshare presentations to your profile and you can also, when you’re on Slideshare and you upload it, click on the plus sign and it will automatically add it to your LinkedIn profile. It’s really great and the nice thing is that if you focus on including some really really eye-catching visuals in your presentation (which you should be doing anyway to get an audience and to keep their attention) then those visuals are going to be seen in your profile and chances are people are going to want to see what you have to say but they love, love, love, visual representations of the same stuff that you’ve got to say.
Everybody’s got something to say on LinkedIn but not everybody has a visual way to represent it. And because images are so crucial to getting that attention, you really need to do what you can to include visual content and Slideshare is just that. And that’s one of the reasons that LinkedIn purchased Slideshare. It was first integrated in the beginning, but once they owned it and bought it, it is super-integrated and super easy to use. I get a lot of attention and every time I post a new one, I always get likes on it from LinkedIn.
So that’s a great great way to include some visual content through Slideshare presentations.
So I really believe in developing your visual content to help you stand out above the crowd.
So you’ve got your profile picture, your multimedia, your Slideshare presentations, long form posts and background images.<br />
I’m having a ball in 2015 creating all this kind of content, especially visual marketing, something I really really wanted to do, more videos and definitely more Slideshare presentations.<br />
So if you have any questions, ideas for me, any content that you’d like to see created – something that would help you with online marketing and doing something smarter, definitely not harder, just drop me a line at firstname.lastname@example.org. Check me out on YouTube, on Twitter @vickiesic and I hope to see you soon. Thanks again for listening and I will see you next time. Take care!
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Video on using videos on LinkedIn: http://youtu.be/1fh8RW_B4BM
Video on long form posts on LinkedIn: http://youtu.be/LkODQJaivBA
Video on creating custom sized images on Canva: http://youtu.be/ZC2Gtj40M
Slideshare presentation on social media graphics http://www.slideshare.net/VickieJazz/10-essential-social-media-graphics-that-you-can-create-in-under-15-minutes-with-canva
Donna Serdula – LinkedIn profile writer http://linkedin-makeover.com
Lewis Howes – http://lewishowes.com
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