Every second, two new members are joining LinkedIn. LinkedIn has become a real powerhouse social network just for professionals, with over 360 million members in over 200 countries. If you’re not taking advantage of LinkedIn marketing to its fullest, this is a really great opportunity for you to.
LinkedIn has really gotten more visual. It’s really easy to just upload, share photos and videos in your news feed, which is LinkedIn Publisher. You can put media items on your profile page, in your summary, your expertise. It’s awesome. You can check out my LinkedIn profile. It’s LinkedIn and just look up Vickie Siculiano and you’ll see me. I’m a LinkedIn open networker, so we can definitely connect on LinkedIn. More than happy to connect with you. I’ll open up my whole LinkedIn network to you as well.
One of the most important pieces of digital real estate on LinkedIn is the background image. It’s because it’s really the forefront of your profile and it’s something that’s going to really jump out and grab people’s attention about your brand. Before people are going to start reading they are going to look. They’re going to see your profile and if you stand out, that’s going to mean that you’re going to get more connections, you’re going to be able to get more leads and do more business. That is what the game is all about. If you want to be part of the game and take advantage of all LinkedIn has to offer you, especially for free, then take advantage of that background image.
LinkedIn had this customized background imagine that you could put up if you were a premium member. This started in the middle of 2014. They rolled it out as a feature for premium members only. Now they’re making it available to everybody, to freebie members. I guess it’s because they’re seeing that it has such value. Why should they hold it off to just premium members. It’s going to make people much more engaged in their platform.
If you want to hire a designer you could totally do that too, but I come from the old school where if you really want something done quickly … sometimes if it’s good enough you take a look and see what other people have done, what you like, and then just emulate that. If that works for them and it really attracted your attention, then you can certainly create your own customized background image with these great free online design tools like Canva. I’m a big proponent of Canva – canva.com. It’s awesome. You can create your own customized image and use that to upload as a jpg to LinkedIn.
Your image should be 1400 x 425 pixels. If you’re going to have any images on the graphic, make sure that they’re larger, if anything, than they need to be so you’re not stretching the image across the whole canvas. Because when you do that it becomes blurry. I’ve seen that a lot. People just think they can put an image up and stretch it to the size that they need, but that’s not the fact in case. It’s just that you need to create it bigger and then shrink it to smaller. That’s a great tip for any of your visual marketing. Always start big and then make it small. Never start the other way around. Don’t have blurry images. You want your images to look sharp, so make sure you work with high quality, high res images.
These are the three things that you need to think of. Your LinkedIn profile image, as well as your LinkedIn profile, should always convey who you are, what you do, and how you help them. I use that as a guideline for even writing my headline of my profile and any piece, like my summary, my expertise. Any pieces, think of this: who you are, what you do, and how you help them. The last one, how you help them, is really your USP, or your unique selling proposition.
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