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Using your smartphone to enhance your online presence is a valuable tool for your marketing kit.   I was able to interview Frank Corrado, owner of Corrado’s Family Market and Corrado’s Pet Market in Wayne New Jersey on this very subject. . Frank is an avid photographer with a lot of professional equipment, but he uses his smartphone to grab pictures for his business.  He’s very active in social media, sharing these great photos.

Here are some of the questions about smartphone photography I asked.

Now, we know that you have a professional camera. You have gear that you use for it. You have an appreciation for the art of photography. You understand the fundamental principles of it. Why use your smartphone?

“I’m nervous about it getting ruined or broken or damaged or stolen. I don’t bring it with me everywhere. I’m at work, I’m not going to carry around this big camera. I have my phone and I bring that around. Today, I took a great picture of prime beef steaks and I put it up on the web. I did it on my phone. It came up awesome. It’s just easy. I just take it on my pocket and I’ll get that picture and take a picture instantly. It’s like another set of eyes.”

What do you take food photos with? Do you take it with a particular app or do you use the native camera?

“I just use the native camera. Sometimes, I’ll just check and see like, they have that little edit, quick edit tool and an enhance tool. I’ll see how it looks on there. If it looks good then I’ll use it. I might enhance it with tones or hue.”

 

When you’re photographing with a smartphone, because you have this foundation in photography, you have an eye for your subject and you know how to frame your shots, tell me a little bit about your composition technique.

” Most of the time, probably 99% of the time, I’m just looking to fill the frame. I think in social media, when they pull it up on a picture, you don’t want the steak to be in the bottom right hand corner and have all these other stuff in the picture. I want them just to see the steaks or when we had purple asparagus the other day, I don’t want them to see the background with the signs and people there … I want them to see just the asparagus. That’s pretty common in the food industry and that’s what I do.”

Do you ever go into your pet store and photograph?

“I used to go in there a lot more when we had on-site grooming. I’d go in there and take pictures of the pets after they were groomed or while they’re getting groomed. We would text them or put them up on Facebook and then tag the owner in it.”

Do you ever take photographs of your staff or your team or your customers?

“My staff. Customers, no. Unless I know them then I would. Mainly staff like somebody’s birthday or veteran’s day if there’s a veteran that works for us, we’ll take a picture and say whatever they did for our country. Things like that. Maybe like a fun pictures like one of the staff members holding lobsters when on sale. That’s kind of fun stuff like that. Or in the kitchen during the holiday when the chefs are working real hard. I’ll take pictures of them.  I think it’s important for our customers to see and be personalized with our staff.”

Do you ever create videos with your smartphone?

“Maybe last year or the year before, I was on this kick like, “I want people to know how to do certain things.” I made a video on how to make pizza at home with our pizza dough and cheese and stuff like that. I filmed our pizza guy making it and I put captions on the bottom, instructions on every step how to do it. We have it up on Youtube right now. It’s on our Facebook page in there somewhere. I’ve done a video how we make our fresh home made donuts in the store, the apple cider donuts. I did a video on that. That was more fun, not instructional but like more fun.”

 

Be sure to listen to this podcast, or watch the video below, to hear more of Frank Corrado’s insights as a photographer and a business owner.

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TRANSCRIPTION

Download Transcription for Episode 90 of the Smarter Online Marketing Podcast

RESOURCES

Visual Marketing Secrets: How to Use Smartphone Photography  to Engage Online and Attract More Customers (Kindle Edition) by Vickie Siculiano (affiliate link) http://amzn.to/1dsZAgY

VIDEO OF FRANK CORRADO INTERVIEW on YOUTUBE:  https://youtu.be/19-1ZfbHO0E


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