Amongst the thousands of presentations on slideshare, it IS possible for yours to be irresistibly engaging. In order to do this, you have to understand viewer behavior and the need for powerful visuals and great content. Here are just 5 of those simple strategies you can start implementing today to make your own presentations go viral.
6 Photos Your Business Needs 20350 views
Last year, I published my book, Visual Marketing Secrets: How to Use Smartphone Photography: To Engage Online and Attract More Customers. The book has some meaningful and useful business content.
I created this Powerpoint presentation that captured some of the valuable knowledge on the topic of Smartphone Photography for your business. After uploading it to SlideShare, the presentation has gotten over 20,000 views in the past year. How did I do it? Let me share 5 of those strategies:
1. Ditch the bullets.
Here’s the simple, but perhaps surprising, explanation to why bullet points are bad for presentations: Bullet points make information more difficult to remember, especially when the bullet point lists are accompanied with auditory information.
In a recent study, The Use of Visualization in the Communication of Business Strategies, an experiment was conducted to gather empirical evidence regarding whether the use of visualization is better than text in the communication of a business strategy.
A total of 76 managers saw a presentation of the strategy of the financial services branch of an international car manufacturer. The visual representation of the strategy was chosen as the independent variable, and the effects on the audience were measured.
Three types of visual support were chosen as conditions: bulleted list, visual metaphor, and temporal diagram. Each subject saw one representation format only.
Subjects who were exposed to a graphic representation of the strategy paid significantly more attention to, agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list version. However, no significant difference was found regarding the understanding of the strategy. Subjects who were exposed to a graphic representation of the strategy perceived the presentation and the presenter significantly more positively than did those who received the presentation through a bulleted list.
If you cannot substitute visuals for your text, remove unnecessary words from your explanations to limit the reading you demand of your audience.
The results of that experiment confirmed that lists of text are ineffective for presentations. Slides with visuals are undeniably more effective than slides with text.
If you have text, upload it in the description of your slides for added SEO.
2. Pick a theme.
You don’t have to start from scratch, and you don’t have to use a generic stock Powerpoint template.
You can download a template from Canva for $1- tons of awesome designs. You can also substitute your own photography, or the photos you obtain.
Make sure your slides are cohesive, and the images make sense and are eye catching to the viewer, whether it’s a live viewer in person at your presentation, or viewing your presentation on the web. Make it easy for people to keep focused.
3. Use high quality images.
Try to aim for a photo resolution that is 1024 x 768. It’s always better to start large and then shrink down. Don’t enlarge a small photo when working on your presentation, especially if it’s very detailed. On the other hand, if your photos are too large, they will take too long to load on the webDon’t default to saving your image at the highest possible resolution — doing so can increase the file size unnecessarily.
The resolution of your photos is also important because pixelated images will make your slides look unrefined and unprofessional. If you don’t take your own photos to use in your visual marketing, there are websites that will let you download their own for free.
Three of my favorite free stock photo sites are:
4. Keep one thought to a slide.
Instead of listing multiple points on one slide using a bulleted list, give each point its own slide so your audience is not tempted to engage in mentally exhausting multitasking during your presentation.
5. Share value.
People look for Inspirational and educational material, always looking for great content to share. The embed code that slideshare provides you with is invaluable, letting you easily share it with your LinkedIn connections and beyond.
SlideShare takes note of presentations that are picking up attention, and will feature it on the appropriate channel for others to see, raising the likes even more.
This prominent placement on SlideShare’s home page and topic channels kicked in another even bigger wave of views and social shares. The numbers started to jump by the thousands.
Now that LinkedIn owns SlideShare, the reach is multiplied even more.
So it is possible to have your Powerpoint presentation go viral. Even if you have your own presentations up on Slideshare currently, you can still upload a new presentation in place of the current one to see if the views will be better this time around. And if you follow these techniques I’ve shared with you today, you can very well have your own viral presentation.