5 Tips on Using Smartphone Video in Social Media

Smartphones have changed the way we use social media. Not only by the content that we receive in our news feeds, but the content that we share on our smartphones. Smartphone video and photos are making social media content more engaging than ever before.

If you record a video with your smartphone camera, it records just as easily as snapping a photo. Here are 5 simple tips, and my best-kept secrets to help you with smartphone video for your own social media efforts:

Because if you want to be all professional, and come home and do all post-processing and fancy stuff after you take the photos, you’re going to miss the boat because people aren’t going to want to know about it later. Everybody wants to know about the latest and the greatest right now.

So that’s why I am devoting this episode specifically to using smartphone video. I’ve been using it more since I upgraded my phone. I have the iPhone 6s now, which uses 4K video. And the ability to capture in a format that is 4 times the pixels and quality of HD, which is 1080 x 1920. 4K is four times that. There’s alot more pixels in the videos, so you need to make sure you’re cleaning up your storage so you have the space to do all of these great videos.

#1 – Use video to capture a photo.

When you use your smartphone camera, try recording it on video the next time you go to take a photo. You can always get a photo from a video later. What I do is I take a lot of videos of my son. Full-time now I’m caring for my son. He’s going to be 5 months old in two days. And I shoot alot of 4k video. And the 4k video allows you to get these really high density, professional grade frames, right? The individual frames that make up your video.

Every one of them is super crisp and super sharp, and very large. If you wanted to blow it up on a big print, you could.

What I recommend, as I do, you take the video. Then pause it. You tap on the screen, and then you can grab a screenshot. And that photograph is going to be super awesome. If you have an action shot, something that’s moving and you need to capture it within a frame, if you record it in a video, especially in a 4K video, you will capture a pretty good image, provided you are capturing your subject with ample light and you keep as still as possible.

That’s a huge tip that I have for you, and I’ve been showing some people and they’ve been totally amazed.

Don’t even bother shooting photographs anymore, just click the shutter button after pressing the video button. That’s my first tip.

#2 – Don’t use the camera app to post in social media.

Make sure you’re posting your videos in social media. Don’t just keep them and show them to people on your phone wherever you are. Get them out there in social media. Get them out there immediately. People want to see your stuff now. Especially if it’s an event that’s trending, something that’s happening out there.

Where are you going to do that? Here are some places I suggest:

Instagram
You can certainly put them on Instagram, but with Instagram, they’ll only be 15 seconds. But I recommend it because it’s always better to get somebody’s attention in a short amount of time. So make sure that your videos are really attention-getting. With Instagram you can trim them very easily and choose your cover shot. It’s a really nice, slick app. I recommend putting them up; on Instagram.

Facebook
Definitely put them up on Facebook because Facebook is searchable now. They’ll never be the direct competitor with Google. They’ll never go above Google because Google rules on search. There’s just more utility there. Facebook is more of a social platform, which is why I don’t think Google is competing very well in that social space because I think that Facebook has such a stronghold on it. But you can certainly post your videos on Facebook.

YouTube
On YouTube, I would definitely recommend posting them there, because Google owns YouTube. If you post your videos there, that’s great.

Google+
Google+ is something that’s owned by Google, as well. So two of those four that I recommended to you are owned by Google, so I definitely recommend getting your videos up there if there’s something super awesome that you want to get out there.

If it’s just a video of you out there explaining something, what you’re doing, or if you’re posting a thought like a Words of Wisdom moment of inspiration that you have, you don’t have to necessarily post it in these places, but if you have a video of that calibre that you want to share, then I definitely recommend sharing them on those social media platforms.

#3 – Keep It Simple – Use Only the Native Camera App

When you’re recording your video, don’t complicate things and get into a super complicated video app that’s going to suck up alot of space on your smartphone anyway.

If you just hit your shutter button, hit the video button and get it off into social media and out to the world, with just use your native camera app. Alot of these smartphones now, they know what they need in their smartphone technology, so they’re supplying it – you just need to press a button.

And that’s where I believe we’re going. Now it’s just a matter of getting these manufacturers to make them more powerful, make them interchangeable, for those of us who want to be power users. We have it with Olloclip for now, but the camera technology is going to be getting better and better. Just use your native camera app.

Just turn on the video, and just record. You can even trim it right there in your native app that comes with your smartphone. You don’t have to use iMovie. It’s not necessary. iMovie comes with the iPhone. It sucks up a lot of space. If you don’t have that space, don’t even think that you have to get that complicated. These native camera apps do the trick for you, if you’ve got the right stuff to say.

If you do a good job making sure that your videos are well-lit, and we’ll talk about that, like how to make the videos better. For now, this is what to do. Make sure that you’re using your native camera app. Do not complicate things. If you’re a perfectionist, things will never get up there.

And for your business, or your personal use, say you want to get better at marketing yourself as a personal brand, then just keep practicing. I can’t tell you – I’ve seen so many lost opportunities where I’m talking to a business owner, and I say, why don’t you show them how the food is made? And you can do it in a video. You don’t have to show it in a picture. A 2D picture doesn’t capture what a live video can.

I am guilty of that, saying that I am a perfectionist, because I really a a strong believer that you don’t get a second chance to make a first impression, but if you just keep practicing with your native camera app, shooting videos, you’re going to get better and better at it.

#4 – Never post to social media directly from your camera app

If you’re wondering how to share your photos to social media, you might have seen posting ability from your camera app as an up arrow on an iPhone (I’m not sure what it is on Android), but you can share it right there in social media and it looks all well and good.

But here’s the thing. When you upload it from the camera app, your camera app doesn’t speak the language that your social media app does.

For instance, if you’re on Facebook, let’s say you want to hyperlink someone and tag them and say that they were in the video and that you were with them. If you’re a business and you want to tag another business page, you can’t do that from your camera app.

Go into your social media app directly to post. On Facebook, you click on ‘photo,’ maybe someday it’ll say ‘add a photo or video. So post directly in the social media app, not in the camera app.

You can use Hootsuite, which I have on my phone, but I use that more for Twitter, because what I like its ability to shrink links, which Twitter doesn’t have. And I can also schedule things. It’s a little bit more user-friendly for me as a business.

#5 Always make sure that you have good connectivity when sharing

Always make sure that before you even share your video content in social media, make sure you have full bars and good connectivity.  It’s painful when you start sharing a video and have it get lost in the middle of the upload after you’ve put your description all into the YouTube app, and then you lost your connection. Or it was too big to upload. Whatever the reason, you lost your bandwidth, you lost your battery life, whatever it is.

Make sure that you always have that good connectivity, and copy and paste your description before you send so this way you’re not screwed if you lose your connectivity for whatever reason.  And definitely don’t upload in a moving vehicle, as you keep moving the distance away from yourself and your connected hot spot, except if you have your own hot spot.  Generally, it’s just a good idea to slow down and do one thing anyway.

In closing:
These are real power tips today, they’re not some general every day tips. I give you these because I really really believe that smartphone video and photography is going to change the way that we use our social media and our media.

You’re seeing more and more on the news. If you look on the major networks and you look at the broadcast channels, more and more videos are being shared, even throughout the news. OMG How many smartphone videos have you seen that have gone viral. There are even segments on the news where they just show people showing something like their car did something.

You’re seeing more and more consumer-generated video content. It doesn’t have to be very professionally produced. You need to have good content. You need to have engaging content. So get yourself the tool. Get yourself a good smartphone camera and learn how to use it. That’s what I’m here to help you with, for your smartphone video and photography.

I am guilty of that, saying that I am a perfectionist, because I really a a strong believer that you don’t get a second chance to make a first impression, but if you just keep practicing with your native camera app, shooting videos, you’re going to get better and better at it.

Do you use your smartphone camera to take photos or videos more? Or do you want to learn more? Post your comments below – I’d love to hear and answer your questions!