The Apple iPhone announcement for the iPhone 6s came out yesterday, September 9th, 2015. I’ve waited patiently with my iPhone 5s, 64 GB, using it for my YouTube videos, podcast recording (at times!), and most of all my smartphone photography.
As a photographer and marketer, I’m really excited about any way I can improve my visual marketing with the touch of a button, making it super easy to take incredible photos that people can’t help but sink their eyeballs into.
Heck, I even wrote a book on it, Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More Customers:
Here are 6 reasons I’m so excited about this new iPhone model!
1. 3D Touch
Preview (peek and pop)
This major improvement and feature is now on the iPhone 6S and iPhone 6S Plus is 3D Touch, also present in the mail and messages app. For our purposes, I’m going to tell you how it’s going to improve your smartphone photo experience. This technology lets you access different parts of the phone by pressing on the screen.
In the Photos app, if you press down gently on a photo, it will open it in a preview mode, known as “Peek.” If you want to open the photo in full screen in the app, pressing on the screen a little harder.
For my smartphone photography, I judge my apps for ease of use based on how many finger presses I have to tap out in order for me to get to what I actually want to see on my screen. One of these wasted presses is getting to a preview mode. And now it’s here. A larger view that adds to my iPhone smartphone photography.
This is the first time that technology has been introduced beyond just 2D, but allowing the smartphone device to recognize force as a command. Less pressing means improved efficiency, making me more productive and would encourage me to use my smartphone for more photography. Less clicks!
2. New iSight camera (Now 12MP)
Yeah, there are even more megapixels captured by the iPhone’s image sensor, in fact, now a whole 12 megapixels. But there’s a lot more to great photos than how many pixels are jammed into a shot, if the image sensor isn’t reading what is in the camera’s field of view.
Now, there’s a new image signal processor, advanced pixel technology, Focus Pixels, improved local tone mapping, and optical image stabilization. What does that all mean?
That’s saying a lot more than you probably need to know. All you should have to do is tap the shutter button and have your photos be absolutely amazing. Let the camera do the rest, and the new iSight camera sounds incredible.
3. Facetime Camera improvement
The front-facing, or “FaceTime” camera is now beefed up to 5MP. It also has what’s known as a “Retina Flash” for selﬁes. When you use Retina Flash, a custom display chip drives the display to flash three times brighter than usual. With “True Tone” technology, this feature is said to provide the perfect lighting for any environment.
Now I’m not a huge fan of using the flash on a photograph if I don’t have to. On the rear-facing camera, there is a tiny little flash that can blind you if you look directly into it (I know because I did it when flashlight was on, and I saw flashed that lasted about 10 minutes.) But I’m interested in trying the more diffuse light out of the screen rather than another flash on the camera. This seems like a feature that makes much more sense, especially for a serious smartphone photographer who is all about stalking the best light for a photo shot! (ah-hem!)
4. Live Photos (1 ½ seconds before and after!)
One of the coolest features of the new iPhone 6S camera is Live Photos. All you do is take a photo as you normally would by pressing the shutter button. The camera will capture one and a half seconds before and after the photo. Press and hold on a Live Photo in the camera roll using 3D Touch, and the image will miraculously animate, captured with movement and sound.
This feature brings your photos to life with an intuitive capturing of your photo before you even tell it to!
To see pretty amazing examples of how this work, here’s a gallery from the Apple website I created:
5. 4K Video
I’m pretty excited about 4K video now available on the iPhone. I have this technology on my Lumix G7 mirrorless camera and it’s pretty amazing. Now the smartphone can do it.
When I wrote my smartphone photography book in late 2014, this technology was on the forefront, and it was said to soon be coming in the near future with smartphone technology. Matthew Sweetwood, President of Unique Photo in Fairfield, New Jersey. (Entire interview: https://youtu.be/MgifV6Lu6P4)
4K resolution is 4x higher than HD video. 8 million pixels that you can zoom in on while you’re shooting or playing your 4K videos.
6. Improved Image Stabilization
Optical image stabilization on the iPhone6s is pretty incredible, a feature improved upon in both videos and photos.
This means that your photos in low light will be improved with less blur. Not to mention your photos in abundant light being improved, as well!
The photos speak for themselves on the Apple website, and here are just a few:
To see a complete Apple iPhone 6s gallery: http://www.apple.com/iphone-6s/cameras/photos/
The smartphone technology I’ve been waiting for, including 4K video and an improved image sensor are now here! I can’t wait to get my hands on this and start making new iPhone 6S 4K and HD videos and taking amazing smartphone photos. Pre-orders start Sept. 12th and actual release date is Sept. 25th.
I am passionate about smartphone photography and any tools that we have to make our lives easier while still being able to make people say “WOW!” If you have any questions you’d like answered, pop a line to me in the comments section below. See you next time!
Visual Marketing Secrets: How to use Smartphone Photography to Engage Online and Attract more Customers – by Vickie Siculiano
In this book you will learn:
- Tips from Professional Photographers to take your smartphone photography to the next level.
- The formula to composing the perfect marketing photos including your marketing selfies.
- The secret to using Instagram for your business.
- The 5 key places you must share your smartphone photos online.
- The 6 essential business photos you must have that you can take with your smartphone.
- Expert-recommended easy-to-use apps to enhance your photos and create sensational videos
- and much much more!
Buy Now from Amazon.com