At the end of May of 2015, Facebook announced that they’re going to support animated GIFs in your Facebook news feed. Now not everybody’s going to see that functionality immediately, but it’s still rolling out. People with personal accounts, personal Facebook profiles, not business pages yet, but they have announced that they are going to be rolling that out to pages and mobile very soon. It’s pretty exciting because it gives us a chance to use visual marketing more than just plain videos and large sexy photos on Facebook. That will be a great opportunity for a lot of marketers and small business owners, even larger brands to get in front of eyeballs that are looking for exciting and engaging content. It’s a great decision a lot of people are saying that Facebook has made to turn the news feed into something more interesting for its users.
Rather than just tell you that they have this update, I wanted to share with you some tips and some ideas on how you can use this for your own marketing. Whether you are looking to just build some brand awareness over the long-term on Facebook, and social media across the board, you want to maybe add some personality to your brand voice. You also want to create some more viral content. Hey, try out an animated GIF!
1) Add some personality to your brand – get people engaged with your content.
2) Help your customers see that you are real people too. If you’re in customer service and you’re using social media to really resolve your customer service issues, as you well should, and especially using Facebook Messenger now to have direct communication with your customers, then you can add some humor to it with animated GIFs.
3) Evoke an emotion. Every time you put up a post on Facebook you’re trying to get a like, trying to get a comment, a share, whatever it is. If you can search for a particular emotion like using a tag like sad, or bored, or something in the search bar on the top of the homepage of giphy.com, you’re going to be able to search for animated GIFs on the web.
4) Attract attention to your social media post – movement captures eyeballs!
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Download Transcription for Episode 87 of the Smarter Online Marketing Podcast
EZgif.com – simple online gif maker and toolset for basic animated gif editing. You can create, resize, crop, reverse, optimize, and apply some effects to gifs.
gifmaker.me – allows you to create and resize animated gifs, slideshows, and video animations with music online freely and easily, no registration required.