When speaking at Columbia University recently on a social media panel discussion, we were asked to relate how we could break through the noise and actually market in a social media environment.
As a social media manager for different industries, one thing rings true for all of the audiences that I have set up communities for. Communities are savvy. They get it. They know you are a brand and there’s gotta be an ROI in there somewhere. Watch this very brief clip for my thoughts on the topic.
This short clip is from the panel discussion, a series of 4 videos available on the SayWowMarketing Youtube Channel. I invite your comments and questions, especially with how you TOO can break through the noise!

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This is all very new to me and this article Genuinely opened my eyes.Many thanks for sharing with us your wisdom.
It’s a useful article.Thank you for sharing.
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Cool stuff, thanks for sharing, pretty much on the ball.