When speaking at Columbia University recently on a social media panel discussion, we were asked to relate how we could break through the noise and actually market in a social media environment.

As a social media manager for different industries, one thing rings true for all of the audiences that I have set up communities for. [...]

This video is from my recent social media panel discussion contribution at Columbia University.

We divided the entire video into segments, with my responses to specific questions asked of New Media in the Age of Disruption.

Here is the link from Columbia University – they put up the entire video and description from the