Advice

101 5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

What is Micro-video?

A microvideo can be a short video, a stop-and-start video strung together to be one seamless video (Instagram does this), or multiple photos put together into a video clip slideshow.  Typically, they’re made with a smartphone – simple to shoot, edit and share.

Micro-video became very popular in 2013, and continues to grow in popularity with apps like Instagram and Vine. It is a quick way to share an engaging piece of visual content, sort of like a mini-movie. Especially as social media feeds become even more cluttered with not only regular social media posting, but advertisements thrown in there, as well.

We have to do whatever it takes to keep the attention of our fans and followers, and micro-video is a great way to do this, since the average person just doesn’t take the time. Most businesses share photos and posts, but there is another way to capture your audience’s attention, so the next time you reach for your smartphone camera, bring something to life through video. Truth is, it’s very simple to do. Remember to keep them entertaining and informative.

Read More…

098 5 Simple Ways to Make Your LinkedIn Profile Really Shine

5 Simple Ways to Make Your LinkedIn Profile Really Shine

LinkedIn is the perfect way to help you grow your personal online brand, beyond just the company you work for, or the business you run – but who YOU are.

LinkedIn is the perfect way to help you grow your personal online brand, beyond just the company you work for, or the business you run – but who YOU are.

And people do business with PEOPLE, not only brands, so to get you started on adding some WOW to your Linkedin profile, or just snazzing up the LinkedIn profile you already created, let’s look at 5 simple things you can do with your LinkedIn profile that you might not have thought of.

Read More…

096 – What’s all the Blab About? Blab 101

 blab 101

Today  I’m excited to talk about a new platform called Blab. Now, there’s one platform coming out after the other, and it’s a little overwhelming to think that you have to touch upon all of these platforms, especially for your business or if you’re an entrepreneur and you’re just trying to make a name for yourself out there in online marketing. It’s tough.

What is Blab? Blab really combines Google Hangouts with the Periscope functions of being able to have commentary from viewers who are watching you live. It’s a live group video chat.

A little history. It was founded by the creators of Bebo, which was like this original social media platform even before Facebook. They founded it and then it was bought by AOL and then they bought it back for like a billion dollars and then they grew it into this platform that we know it as today. Will not be there tomorrow the same as it is now. It’s still in a beta version, They’re testing it out. They’re really doing a great job of kind of crowd sourcing the ideas for what people really want out of this platform so they can mold it into what we all want it to be. Okay, so that’s a little bit of the history of it.

Read More…

095 – Periscope and SEO – How to Search Engine Optimize Your Brand

Periscope and SEO - How to Search Engine Optimize Your Brand

Periscope and SEO – How to Search Engine Optimize Your Brand

Today, I’m just going to go through some quick tips with you on how you can search engine optimize your efforts  on Periscope just like I’m doing myself. These were some tips that I think will really, really work nicely for you.

1) Download the Periscope app (pretty obvious!)- You’ve got to get the Periscope app to be able to broadcast from wherever you are. I think that it’s going to be a real success for brands out there wanting to do online marketing.

2) Autosave your scopes – make sure on your settings in the Periscope app that you check off you want your scopes to be auto saved. Not everybody realizes that. What happens is you have this content that you’re doing and you want to make sure that you have this video so that you can use it for other things like perhaps your blog. You need to auto save your scopes. Otherwise, you’re just throwing your content away.

Read More…

Episode 89 – Interview with Michael Downey, Pro Photographer

Episode 89 - Smarter Online Marketing Podcast- Interview with Michael Downey

Episode 89 – Smarter Online Marketing Podcast- Interview with Michael Downey


This is episode number 89,  my interview with Michael Downey, head photography instructor at Unique Photo in Fairfield New Jersey and a great friend and he’s also featured in my book, ”Visual Marketing Secrets: how to use smartphone photography to engage online and attract more customers.”

Michael-Downey-Unique-Photo-App-Man-Vickie-Siculiano

Michael Downey – Pro Photographer

In addition to his teaching classes at Unique University at Unique Photo Camera Store in Fairfield, New Jersey, Michael owns and operates Michael Downey Photography out of Somerville, New Jersey and has photographed hundreds of moderate to high-end weddings throughout the northeast. He also teaches during photo walks and workshops, which I’ve been on myself. His images can be seen at New Century Artists’ Art Gallery in the Chelsea section of Manhattan.  So you can see why I was so excited to interview him and gain his insights into photography, especially smartphone photography.

Read More…