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096 – What’s all the Blab About? Blab 101

 blab 101

Today  I’m excited to talk about a new platform called Blab. Now, there’s one platform coming out after the other, and it’s a little overwhelming to think that you have to touch upon all of these platforms, especially for your business or if you’re an entrepreneur and you’re just trying to make a name for yourself out there in online marketing. It’s tough.

What is Blab? Blab really combines Google Hangouts with the Periscope functions of being able to have commentary from viewers who are watching you live. It’s a live group video chat.

A little history. It was founded by the creators of Bebo, which was like this original social media platform even before Facebook. They founded it and then it was bought by AOL and then they bought it back for like a billion dollars and then they grew it into this platform that we know it as today. Will not be there tomorrow the same as it is now. It’s still in a beta version, They’re testing it out. They’re really doing a great job of kind of crowd sourcing the ideas for what people really want out of this platform so they can mold it into what we all want it to be. Okay, so that’s a little bit of the history of it.

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095 – Periscope and SEO – How to Search Engine Optimize Your Brand

Periscope and SEO - How to Search Engine Optimize Your Brand

Periscope and SEO – How to Search Engine Optimize Your Brand

Today, I’m just going to go through some quick tips with you on how you can search engine optimize your efforts  on Periscope just like I’m doing myself. These were some tips that I think will really, really work nicely for you.

1) Download the Periscope app (pretty obvious!)- You’ve got to get the Periscope app to be able to broadcast from wherever you are. I think that it’s going to be a real success for brands out there wanting to do online marketing.

2) Autosave your scopes – make sure on your settings in the Periscope app that you check off you want your scopes to be auto saved. Not everybody realizes that. What happens is you have this content that you’re doing and you want to make sure that you have this video so that you can use it for other things like perhaps your blog. You need to auto save your scopes. Otherwise, you’re just throwing your content away.

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Episode 94 – Periscopes, Presentations and Podcasting: 3 Things I Learned as a Jazz Vocalist

Periscopes, Presentations, Podcasting - Lessons Learned as a Jazz Vocalist - Vickie Siculiano

Periscopes, Presentations, Podcasting – 3 Critical Things I Learned as a Jazz Vocalist

Live streaming on Periscope is just like performing in front of a live audience. The only difference is that your performance is going over a wi-fi connection instead of face to face. Podcasting is somewhat different in that the audio is probably edited in some capacity, but it is your performance that is being heard by many listeners upon download, so there is somewhat of a delay that provides some forgiveness to the podcaster. And presentations, well they can be live or they can be pre-recorded as a webinar or even a YouTube video, that can still be edited.

For seven years, I was a jazz vocalist that managed my own seven piece band. I booked our group regularly, not only clubs, but performing arts centers, in addition to all the other tasks involved in managing a working band, including publicity, song selection, CD production and so on. I can tell you the reason that our venues and audiences kept getting bigger and bigger.

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085 – 6 Tricks to Create Compelling Headlines

6 Tricks to Create Compelling Headlines

If you want people to really stop, share your content, and really listen or read it, save time and get more traffic by creating compelling headlines. Here are 6 easy ways to do it.

If you want people to really stop, share your content, and really listen or read it, save time and get more traffic by creating compelling headlines. If you really want to capture your audience’s attention you need a very strong headline.   It’s going to really help you with your budget if you don’t have money to put in to.

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082 11 Ways Content Marketing Can Build Your Brand

11-WAYS-THAT-CONTENT-MARKETING-CAN-BUILD-YOUR-BRAND-VICKIE-SICULIANO-SMARTER-ONLINE-MARKETING-PODCAST-building-blocks

Content Marketing will help you build your brand and generate leads for a profitable business.

If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry.  I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.

According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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