Episode 90 – Interview with Frank Corrado, Business Owner and Photographer

Twitter Post - Branded

Using your smartphone to enhance your online presence is a valuable tool for your marketing kit.   I was able to interview Frank Corrado, owner of Corrado’s Family Market and Corrado’s Pet Market in Wayne New Jersey on this very subject. . Frank is an avid photographer with a lot of professional equipment, but he uses his smartphone to grab pictures for his business.  He’s very active in social media, sharing these great photos.

Here are some of the questions about smartphone photography I asked.

Now, we know that you have a professional camera. You have gear that you use for it. You have an appreciation for the art of photography. You understand the fundamental principles of it. Why use your smartphone?

“I’m nervous about it getting ruined or broken or damaged or stolen. I don’t bring it with me everywhere. I’m at work, I’m not going to carry around this big camera. I have my phone and I bring that around. Today, I took a great picture of prime beef steaks and I put it up on the web. I did it on my phone. It came up awesome. It’s just easy. I just take it on my pocket and I’ll get that picture and take a picture instantly. It’s like another set of eyes.”

What do you take food photos with? Do you take it with a particular app or do you use the native camera?

“I just use the native camera. Sometimes, I’ll just check and see like, they have that little edit, quick edit tool and an enhance tool. I’ll see how it looks on there. If it looks good then I’ll use it. I might enhance it with tones or hue.”


When you’re photographing with a smartphone, because you have this foundation in photography, you have an eye for your subject and you know how to frame your shots, tell me a little bit about your composition technique.

” Most of the time, probably 99% of the time, I’m just looking to fill the frame. I think in social media, when they pull it up on a picture, you don’t want the steak to be in the bottom right hand corner and have all these other stuff in the picture. I want them just to see the steaks or when we had purple asparagus the other day, I don’t want them to see the background with the signs and people there … I want them to see just the asparagus. That’s pretty common in the food industry and that’s what I do.”

Do you ever go into your pet store and photograph?

“I used to go in there a lot more when we had on-site grooming. I’d go in there and take pictures of the pets after they were groomed or while they’re getting groomed. We would text them or put them up on Facebook and then tag the owner in it.”

Do you ever take photographs of your staff or your team or your customers?

“My staff. Customers, no. Unless I know them then I would. Mainly staff like somebody’s birthday or veteran’s day if there’s a veteran that works for us, we’ll take a picture and say whatever they did for our country. Things like that. Maybe like a fun pictures like one of the staff members holding lobsters when on sale. That’s kind of fun stuff like that. Or in the kitchen during the holiday when the chefs are working real hard. I’ll take pictures of them.  I think it’s important for our customers to see and be personalized with our staff.”

Do you ever create videos with your smartphone?

“Maybe last year or the year before, I was on this kick like, “I want people to know how to do certain things.” I made a video on how to make pizza at home with our pizza dough and cheese and stuff like that. I filmed our pizza guy making it and I put captions on the bottom, instructions on every step how to do it. We have it up on Youtube right now. It’s on our Facebook page in there somewhere. I’ve done a video how we make our fresh home made donuts in the store, the apple cider donuts. I did a video on that. That was more fun, not instructional but like more fun.”


Be sure to listen to this podcast, or watch the video below, to hear more of Frank Corrado’s insights as a photographer and a business owner.


And if you liked this post, you can share it using the Share buttons below. Thanks!


Download Transcription for Episode 90 of the Smarter Online Marketing Podcast


Visual Marketing Secrets: How to Use Smartphone Photography  to Engage Online and Attract More Customers (Kindle Edition) by Vickie Siculiano (affiliate link)


blue dot divider


My free Ultimate Social Media+ Strategy Planner is going to show you the six proven steps to boost your online marketing with social media and beyond. This is the same process that I’ve been using over and over again and I want to share it with you.
Sign up for my email list and receive my Ultimate Social Media+ Strategy Planner for free!

blue dot divider

083 Book Review: Understanding Social Media by Damian Ryan


Book Review Understanding Social Media by Damian Ryan

I review the brand new book, Understanding Social Media, by Damian Ryan. hot off the press. I share with you some major takeaways in using social media to create a plan for your business that works.

The landscape for social media is ever changing because the platforms are growing all the time. Social media Platforms are always changing their offerings to you, new ways to reach out to your customers, new ways to reach out to your audience, even if they’re not your customers and just your followers.

I was sent an advanced reading copy by the publisher of a book, Understanding Social Media (Affiliate Link) . The publisher is Kogan Page, and I was sent an awesome book to review for you and I’m really excited to share it with you. I really did enjoy this book and I think there’s a lot of hot tips to share with you on this book.

Read More…

082 11 Ways Content Marketing Can Build Your Brand


Content Marketing will help you build your brand and generate leads for a profitable business.

If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry.  I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.

According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Read More…

Art of the Start 2 0 by Guy Kawasaki – My Book Review

I just read an awesome book by Guy Kawasaki – “The Art of the Start 2.0”. It’s for entrepreneurs of all levels. You’re going to learn something if you pick up this book and you really want to start your own venture.

The book takes a look into what goes into being an entrepreneur in today’s 2.0 world. If you have a rockstar invention or you want to move forward with your product idea or innovation, this is a great book for you. This is for any creative pioneer who wants to move forward with their product launch or really innovative idea but not sure where to start.

At the end of each chapter there are these quizzes that you can take that are really going to help you customize the book for your needs. One of these areas was creating your own mantras – that’s really important for you. There’s also a discussion of business models that you might want to use when forming your business.

One of the discussions that really interested me was when Guy Kawasaki was talking about how to demo a product. If you have a product that you want to bring to market you’re definitely going to demo it in front of an audience.  Well, he goes into such meticulous detail as to how to get in front of an audience and what should actually be part of your demo and how you should actually make sure you have a backup plan.

One of the most interesting parts of the book for me, was on pitching. Now whether you are pitching a product or you’re pitching something to a new possible customer base, it’s very important to think of what goes into your pitch. And Guy really takes you through the meticulous detail that goes into putting together your presentation.

In “The Art of the Start 2.0”, Kawasaki really drives it home, for entrepreneurs of all types. Even if you’re just looking to dabble into being an entrepreneur or if you work for a company and you have a new product that’s going to market, take a look at this book. You’re going to get a lot of ideas from it and I highly recommend it. If you want a direct link to this book check out  (it’s my affiliate link).

So if you have any questions, please post them for me below this video and thanks for watching.



“Art of the Start 2.0” by Guy Kawasaki on Amazon  :


Download Transcript

blue dot divider


My free Ultimate Social Media+ Strategy Planner is going to show you the six proven steps to boost your online marketing with social media and beyond. This is the same process that I’ve been using over and over again and I want to share it with you.
Sign up for my email list and receive my Ultimate Social Media+ Strategy Planner for free!

blue dot divider

071 The Art of the Start 2.0 by Guy Kawasaki | My Book Review and Takeaways

The Art of the Start Book Review - Vickie Siculiano - Say WOW Marketing

My latest book review of Art of the Start 2.0 by Guy Kawasaki. This book on entrepreneurship in today’s world will knock your socks off. Find out why.

In this episode, I share my book review of The Art of the Start 2.0 by Guy Kawasaki, and key takeaways.  I really enjoyed reading this book about entrepreneurship and you’ll find out what I enjoyed most in this podcast – shownotes at

I just finished reading a fascinating book that takes a multi-faceted look into what it takes to be an entrepreneur in today’s 2.0 world.  The book is conveniently divided into very relevant topics to peruse through, based on your need, such as: ConceptionActivationProliferation and Obligation.

The book is for any creative pioneer who  wants to move forward with a rock star invention or innovation, including:

  1.  Entrepreneurs who are creating the next big thing,
  2.  Companies with new products to launch and
  3.  Social entrepreneurs in a non-for-profit environment who want to change the world, rather than become rich.

Kawasaki structures the book using various topic areas.  He talks about forming a mantra, and gives an exercise, among many in the book, with how to form your own.

Read More…