Finding a sliver of my day as a new mom to sit down and do the things necessary to keep up my online content is a definite challenge. But there are some ways I’ve found it possible, and you can, too, if you just break it all down to the basic elements of what it is that you are producing. Here are my five must-haves to keep my online content growing.
What is Micro-video?
A microvideo can be a short video, a stop-and-start video strung together to be one seamless video (Instagram does this), or multiple photos put together into a video clip slideshow. Typically, they’re made with a smartphone – simple to shoot, edit and share.
Micro-video became very popular in 2013, and continues to grow in popularity with apps like Instagram and Vine. It is a quick way to share an engaging piece of visual content, sort of like a mini-movie. Especially as social media feeds become even more cluttered with not only regular social media posting, but advertisements thrown in there, as well.
We have to do whatever it takes to keep the attention of our fans and followers, and micro-video is a great way to do this, since the average person just doesn’t take the time. Most businesses share photos and posts, but there is another way to capture your audience’s attention, so the next time you reach for your smartphone camera, bring something to life through video. Truth is, it’s very simple to do. Remember to keep them entertaining and informative.
Today I’m excited to talk about a new platform called Blab. Now, there’s one platform coming out after the other, and it’s a little overwhelming to think that you have to touch upon all of these platforms, especially for your business or if you’re an entrepreneur and you’re just trying to make a name for yourself out there in online marketing. It’s tough.
What is Blab? Blab really combines Google Hangouts with the Periscope functions of being able to have commentary from viewers who are watching you live. It’s a live group video chat.
A little history. It was founded by the creators of Bebo, which was like this original social media platform even before Facebook. They founded it and then it was bought by AOL and then they bought it back for like a billion dollars and then they grew it into this platform that we know it as today. Will not be there tomorrow the same as it is now. It’s still in a beta version, They’re testing it out. They’re really doing a great job of kind of crowd sourcing the ideas for what people really want out of this platform so they can mold it into what we all want it to be. Okay, so that’s a little bit of the history of it.
If you want people to really stop, share your content, and really listen or read it, save time and get more traffic by creating compelling headlines. If you really want to capture your audience’s attention you need a very strong headline. It’s going to really help you with your budget if you don’t have money to put in to.
If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry. I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.
According to the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”