Content Marketing

082 11 Ways Content Marketing Can Build Your Brand

11-WAYS-THAT-CONTENT-MARKETING-CAN-BUILD-YOUR-BRAND-VICKIE-SICULIANO-SMARTER-ONLINE-MARKETING-PODCAST-building-blocks

Content Marketing will help you build your brand and generate leads for a profitable business.

If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry.  I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.

According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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079 Beyond #Mobilegeddon – 6 Ways to Make Your Website Mobile Friendly

Mobiilegeddon - 6 Steps to Making Your Website Mobile-Friendly - Vickie Siculiano - Say WOW Marketing

It’s not too late to make your website mobile-friendly, even if you didn’t do it by Google’s April 21st deadline. Mobilegeddon isn’t the end!

In this episode, I am excited to share with you some of the really important stuff that you need to know about Mobilegeddon, and 6 easy ways to get your website mobile-friendly.  Now what’s Mobilegeddon? Well, back in February, Google announced their  new search algorithm which would reward mobile friendly webpages. This was really something that was going to be a big change and they were going to give publishers of websites enough time to make their websites mobile friendly, hopefully.

On April 21st,  they finally launched that update. It’s potentially going to give a  boost to any webpages that are mobile friendly in Google’s mobile search results. There’re a lot of questions that have been asked about this. I’ve been asked this in my Facebook group that I belong to. I wanted to make sure that I was able to give you as much information that I find out about and some great resources that are going to help you take hold of what you need to do to be found.

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072 4 Tips on SEO – How to Better Understand User Intent for More Traffic

SOM Ep 72 4 Tips on SEO How To Better Understand User Intent For More Traffic

Having empathy with your target audience is important for understanding their language, thereby increasing your traffic, when searchers land on your optimized web copy with keyword phrases they actually use…

In this episode, I share 4 powerful tips with you on improving your SEO by understanding your user intent.  This will help you drive more traffic, and have more engagement in social media.

Today I want to take a step back and talk a little bit about SEO and how you can really understand your user intent so that you can drive more traffic to your website. It’s something that’s very important that’s tied into social media. If you better understand your audience’s user intent, you can better speak their language and you’ll have much more capacity to have engagement in social media.

We’re going to get into search and SEO versus social engagement. The reason that I’m going this is that search is very very popular. Search is growing at nearly 20% a year. It reaches nearly every online American user and billions of people around the world.

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069 Slideshare – 5 Ways to Power Up Your Presence for More Impact

Slideshare 5 Ways to Power Up Your Presence

Slideshare – 5 Ways to Power Up Your Presence

In this episode, I share 5 ways to power up your presence on Slideshare, one of the hottest social media platforms for professional presentations.  I’m in the top 5% of the most viewed presentations on Slideshare, so let me help you get noticed, too!

I love Slideshare. If you don’t know what Slideshare is, if you’ve never used it before, I’m sure you’ve seen a presentation. If you’ve seen a presentation, this is the online version of presentation powerhouse. It’s a great way to get what you have to say in a visual format, in a presentation up on line and in front of so many people. When Slideshare began, I think it was in 2006, October, they had a simple goal of just sharing knowledge online but since then, it’s really one of the largest communities for sharing presentations and other professional stuff besides presentations, like documents. It was founded in 2006 and LinkedIn bought it in 2012. So it took about 6 years for it to incubate and then LinkedIn really saw what its potential was.

Now the great thing about Slideshare is that, because LinkedIn owns it, you can really integrate it on your LinkedIn profile. Any presentations that you make, some infographics, your documents, videos, even webinars and pdfs can be integrated and shown on your profile.

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068 The 8 Social Media Accounts Your Business Must Have

The 8 Social Media Accounts Your Business Must Have Podcast 68

There are 8 Social Media accounts that your business should have today. You don’t have to know them all, just start with these 8.

In this episode, find out the 8 social media accounts your business must have…and they’re all free – yours for the taking!  Get your business to be found online and in social media.  With tips and tricks for setting up each one.

I’m going to share with you the 8 social media accounts that I really feel are the eight that you have to focus on.  There are a lot of social media accounts out there, and these social media platforms exist to gain a mass audience and eventually sell advertising, that’s truly what I believe that it’s all about.

It’s really important to establish yourself because the visibility on Google is going to really make you a brand that’s known.  It’s going to build your authority in a certain area, and especially if you want to build your communities, you need to get established in these 8 social media websites.

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