Experts

Episode 88 – How to Use Your Smartphone to Take the 6 Must-Have Photos for your Business

How to use Your Smartphone to Take the 6 Must-Have Photos for Your BusinessLinkedIn

In this episode, I show you how easy it is to how you can use your smartphone to take the 6 photos your business needs for visual marketing online for your business.

First I must tell you about my new love – the Panasonic Lumix G7 mirrorless camera.  You can just send the pictures over to your smartphone right away. It’s super easy. You share these pictures immediately via Wi-Fi to your camera. You could also use your smartphone to do remote shooting with the features and controls in the smartphone app. That’s a total improvement to smartphone photography.

Today I want to talk about the 6 must-have photos for your business and how you can use your smartphone to take them.

1) Product / Service photos.

The first type of photo that you must have for your business are your product, your service photos. Now those can be either your new products and services or ways that you can show utility for your products and services. It’s going to add more value for a potential customer who wants to see how your product or service is going to benefit them before they make their purchase decision.

2) Celebrations/ Important Events

They’re really the perfect opportunity to share what other people really can’t experience if they weren’t there. When you have an opportunity to take a quick photo or even a video, you’re going to share something with them that makes them feel special, that they were able to get a sneak, peek at.  Just remember if you have other people in your photos at your business location, you always want to make sure to get a business consent to use their photos.

3) Behind the Scenes

You have a lot of consumer-facing photos that people are already familiar with, but if you can be the eyes and ears behind the scenes for your customers then you can give them a potential look at all the work that you put into your products and services, giving you a little bit more authenticity and value to your products and services as opposed to somebody that does not.

4) Staff and Team members

Everybody loves to see a human face behind a brand to make them authentic. I know I’m this way. You want to do business with people that you like and that you are connected to as opposed to just some vague business entity. Also, if you have somebody that is easily recognizable from the photos, it’s going to help you form a stronger connection between you and your customers, which is awesome.

5) Business Location

If you have an office building or a location that maybe you are next to a certain recognizable landmark and you want to take a picture for somebody to see how to get to your business location, you can shoot a picture with your smartphone. You can also use that on your website to show people what to look for, where it is, what they visually should see. If it’s easily recognizable visually then you’re going to get more traffic to your business location. It’s not something that you might have thought of before, but certainly your physical location is very, very important to market your business.

6) Before and After

If there’s some change that’s shown by your service that you can provide then take a before before you even touch anything then take an after picture.

In my book, Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More Customers, you have an example of this adorable little dog. I’m not sure if it’s a Shih Tzu or what kind of a dog it is, but you have a before and an after picture. This dog has a real scruffy look before, he needed a real haircut. Then after, this dog has his head cocked to the side like Nipper from Victrola. I think that’s Victrola. It was a little dog and he was just cocking his head to the side.  He looks adorbs. He has his hair all coiffed and cut now. You have a before and an after picture. “Look, this was the dog that came to me before,” click, snap of the smartphone, and then you have, “This is what this dog looks like after.”

 

It’s really amazing to me that now you can really take these pictures yourself whether you use your smartphone or you use another camera to share the pictures with your smartphone. You can certainly hire a professional photographer to do it for you, but people are so forgiving now in social media that they know that you don’t have to be a professional photographer, but they really, really appreciate when you share some photos with them that they wouldn’t be able to see anywhere else. If you capture their attention, they’re all the more appreciative for it.

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TRANSCRIPTION

Download Transcription for Episode 88 of the Smarter Online Marketing Podcast

RESOURCES

Visual Marketing Secrets: How to Use Smartphone Photography  to Engage Online and Attract More Customers (Kindle Edition) by Vickie Siculiano (affiliate link) http://amzn.to/1dsZAgY

https://www.uniquephoto.com
https://www.uniquephoto.com/university/

PODCASTS OF MATTHEW SWEETWOOD INTERVIEW:
http://saywowmarketing.com/012-matthew-sweetwood-interview-pt-1-how-i-got-my-start-in-photography
http://saywowmarketing.com/013-learning-photography-part-2-matthew-sweetwood-president-of-unique-photo
http://saywowmarketing.com/014-photography-marketing-and-social-media-part-3-matthew-sweetwood-unique-photo
http://saywowmarketing.com/015-future-of-smartphones-and-photography-part-4-matthew-sweetwood-unique-photo/
http://saywowmarketing.com/016-mirrorless-cameras-dslr-and-4k-video-part-5-matthew-sweetwood-unique-photo/
http://saywowmarketing.com/017-benefits-of-camera-and-lens-rentals-part-6-matthew-sweetwood-unique-photo
http://saywowmarketing.com/018-unique-photo-experience-and-google-hangouts
http://saywowmarketing.com/019-upcoming-unique-photo-projects-matthew-sweetwood-interview
http://saywowmarketing.com/020-words-of-inspiration-matthew-sweetwood-president-of-unique-photo-interview/

VIDEOS OF MATTHEW SWEETWOOD INTERVIEW:
http://saywowmarketing.com/matthew-sweetwood-interview-how-i-got-my-start-in-photography-smarter-online-marketing-podcast
http://saywowmarketing.com/matthew-sweetwood-interview-part-2-on-learning-photography-smarter-online-marketing-podcast
http://saywowmarketing.com/photography-marketing-and-social-media-part-3-matthew-sweetwood-unique-photo/
http://saywowmarketing.com/matthew-sweetwood-interview-part-4-future-of-smartphones-and-photography-smarter-online-marketing
http://saywowmarketing.com/matthew-sweetwood-interview-part-5-unique-photo-mirrorless-cameras-dslr-and-4k-video
http://saywowmarketing.com/matthew-sweetwood-interview-part-6-benefits-of-camera-and-lens-rentals-unique-photo
http://saywowmarketing.com/matthew-sweetwood-interview-part-7-unique-photo-experience-and-google-hangouts
http://saywowmarketing.com/matthew-sweetwood-interview-part-8-upcoming-unique-photo-projects
http://saywowmarketing.com/matthew-sweetwood-interview-part-9-words-of-inspiration-unique-photo
Entire interview http://saywowmarketing.com/matthew-sweetwood-unique-photo-interview-smarter-online-marketing-podcast

 

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GET YOUR FREE ULTIMATE SOCIAL MEDIA+ STRATEGY PLANNER!

My free Ultimate Social Media+ Strategy Planner is going to show you the six proven steps to boost your online marketing with social media and beyond. This is the same process that I’ve been using over and over again and I want to share it with you.
Sign up for my email list and receive my Ultimate Social Media+ Strategy Planner for free!

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083 Book Review: Understanding Social Media by Damian Ryan

 

Book Review Understanding Social Media by Damian Ryan

I review the brand new book, Understanding Social Media, by Damian Ryan. hot off the press. I share with you some major takeaways in using social media to create a plan for your business that works.


The landscape for social media is ever changing because the platforms are growing all the time. Social media Platforms are always changing their offerings to you, new ways to reach out to your customers, new ways to reach out to your audience, even if they’re not your customers and just your followers.

I was sent an advanced reading copy by the publisher of a book, Understanding Social Media (Affiliate Link) . The publisher is Kogan Page, and I was sent an awesome book to review for you and I’m really excited to share it with you. I really did enjoy this book and I think there’s a lot of hot tips to share with you on this book.

Read More…

Art of the Start 2 0 by Guy Kawasaki – My Book Review

I just read an awesome book by Guy Kawasaki – “The Art of the Start 2.0”. It’s for entrepreneurs of all levels. You’re going to learn something if you pick up this book and you really want to start your own venture.

The book takes a look into what goes into being an entrepreneur in today’s 2.0 world. If you have a rockstar invention or you want to move forward with your product idea or innovation, this is a great book for you. This is for any creative pioneer who wants to move forward with their product launch or really innovative idea but not sure where to start.

At the end of each chapter there are these quizzes that you can take that are really going to help you customize the book for your needs. One of these areas was creating your own mantras – that’s really important for you. There’s also a discussion of business models that you might want to use when forming your business.

One of the discussions that really interested me was when Guy Kawasaki was talking about how to demo a product. If you have a product that you want to bring to market you’re definitely going to demo it in front of an audience.  Well, he goes into such meticulous detail as to how to get in front of an audience and what should actually be part of your demo and how you should actually make sure you have a backup plan.

One of the most interesting parts of the book for me, was on pitching. Now whether you are pitching a product or you’re pitching something to a new possible customer base, it’s very important to think of what goes into your pitch. And Guy really takes you through the meticulous detail that goes into putting together your presentation.

In “The Art of the Start 2.0”, Kawasaki really drives it home, for entrepreneurs of all types. Even if you’re just looking to dabble into being an entrepreneur or if you work for a company and you have a new product that’s going to market, take a look at this book. You’re going to get a lot of ideas from it and I highly recommend it. If you want a direct link to this book check out saywowmarketing.com/ArtoftheStart  (it’s my affiliate link).

So if you have any questions, please post them for me below this video and thanks for watching.

SUBSCRIBE TO MY CHANNEL:
https://www.youtube.com/user/SayWOWMarketing

AFFILIATE LINK

“Art of the Start 2.0” by Guy Kawasaki on Amazon  :  saywowmarketing.com/artofthestart

TRANSCRIPT:

Download Transcript

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GET YOUR FREE ULTIMATE SOCIAL MEDIA+ STRATEGY PLANNER!

My free Ultimate Social Media+ Strategy Planner is going to show you the six proven steps to boost your online marketing with social media and beyond. This is the same process that I’ve been using over and over again and I want to share it with you.
Sign up for my email list and receive my Ultimate Social Media+ Strategy Planner for free!

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VIDEO: How to Analyze Facebook Insights to Improve Your Social Media Marketing Strategy

How to Analyze Facebook Insights to Improve Your Social Media Marketing Strategy

In this video, I show you how to gain valuable insight into your Facebook activity so you can have the most impact and engagement with your social media marketing on Facebook.

If you create a lot of content for Facebook but you’re not sure how your engagement is, you’ve got to use Facebook Insights.  Facebook gives you all the tools you need to understand your audience better for FREE.   In this quick video, I am going to show you how you can get a stronghold in understanding your Facebook analytics using Facebook Insights.

Ultimately, Facebook wants to grow its advertiser base to increase its revenue.  In order to do that, it must work to grow its audience base, which means giving us the tools we need as Facebook Business Page owners.  Google does it with Analytics, right?

IN THIS VIDEO YOU WILL LEARN:

  • A peek into Facebook Insights, which is Facebook analytics.

  • How to get a better understanding of your audience’s likes, shares and comments.

  • How to increase your engagement by understanding your best performing posts, so you can know more of what your audience loves.

Read More…

VIDEO: How to Understand Libsyn Podcast Stats – An Overview (Podcast)

How to Understand Libsyn Stats - An Overview (Podcast)

In this quick video, I show you how to analyze Libsyn analytics reports to keep your podcast rockin!

For my podcast, Smarter Online Marketing, I use Libsyn for my hosting of all past episodes.  By using the analytics, I can learn more about what podcasts are most popular, as well as which don’t receive enough downloads to warrant doing a repeat of the subject matter.  I just started the podcast in April, so it’s been about 9 months now, and for 1 new episode a week, my podcast has been growing steadily, and I couldn’t do it without Libsyn analytics.  It gives me a peek into the health of my podcast and lets me stay on top of it so I can keep it growing steadily!  In this quick video, I show you some tricks you can use for Libsyn analytics for your own podcast (hosted on Libsyn, of course).  So take a peek at the quick video and let me know what you think.  Thanks!

IN THIS VIDEO YOU WILL LEARN:

  • The basic Libsyn dashboard for analytics

  • How to download your own podcast reports.

  • How you can sort and customize the information you need.

Read More…