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Facebook Livestream Review – Pros and Cons for Business


Facebook LiveStream Pros and Cons for Business

IN THIS VIDEO:
In this video I share a Facebook LiveStream Review for business, especially repurposing content for social media. There are some things to be aware of, and the technology is not there quite yet, in my opinion.

TRANSCRIPT EXCERPT:

Hey everybody. Live again here on Facebook. I wanted to go live just to fix the last video that I just did where I streamed sideways. I started out the video with my smartphone in the tripod, which I have right here. It was sideways, because a landscape mode is what I usually record in for any of my videos that I do on my smartphone for YouTube, and also my blog. I was sideways. Although I corrected it halfway through with Harry Miller’s kind suggestion because I was sideways on Facebook, I fixed it, and halfway through it corrected itself. Anybody viewing my video on YouTube was going to see my sideways. You don’t get a second chance to make a first impression, so I wanted to fix it right away.

In this video I just wanted to hop on just to try out a new way of repurposing my content by using the same piece of content, a video, across multiple social media platforms, which I am all about. You shouldn’t have to do something more than once to get real benefit from it, where more than just one person is watching and seeing your brand. With this video, it’s going to appear on my personal profile, then I can download it to my camera roll on my smartphone. Then I upload it to YouTube on my smartphone with my camera app on my iPhone 6S. I an upload it that way to Facebook or to YouTube, but I can also use the YouTube app to import. For myself, it’s just easier. I’m in the camera. I hit the up arrow, and then I shoot it over to YouTube.

If I needed to do any editing, I can do that beforehand. When I looked at this video – not this one, but the one before which was sideways in front – I said some things that I still wanted to be in the video. If I went back and edited it wouldn’t have been there, if I just deleted me sideways. That’s why I’m doing this video again.

Also, I got a little better lighting, because I’m facing into the clouds, which is giving me a nice diffuse light. Sorry. Always thinking like a photographer. I’ve got a little better lighting, and I’m also in a portrait mode. That’s one thing that I’m going to have to check out on YouTube, because all of my videos are recorded in a 1920 x 1080 pixel HD format video. This way, you’re recording portrait. It’s not going to fit into that size, so I’ll have to see how it looks.

We’ve got it on YouTube, then I’m going to take this file and I’m going to extract the audio from it with my audio extractor app on my smartphone, and then I’m going to use that as my podcast for Libsyn, which hosts my podcasts on iTunes, which is smarter online marketing.

Then, I’m going to do a couple of other things with it if I have enough time. If not, I’m just going to use this video as much as I can. Juice it like I want to. Don’t just do one thing with something. See what you can repurpose it as, and use it again so it lives on.

We’ve got Facebook Live, onto the smartphone, recording in a portrait mode, which is going to go into my camera roll once I finish this video with you. Thanks Terry for joining, and Aaron Flynn Miller. Appreciate you here. Also, I’m going to be able to pull that off and upload it to YouTube. We’ve got Facebook, camera roll, YouTube, and then I’m going to pull it off and do some other things with it. Like put it on my blog. I’m also extracting the audio from the video file on my phone to use as the podcast. Let’s hope, in this world that I am in, as a new mom – well, he’s 13 months, so not that new anymore – but still, it’s a full day. He’s sleeping now, and I’m just watching him on the nursery monitor. I’ve got my coffee ready, and before I could even sip I’m done with this video. That’s it. I’m hoping to do short videos, because who needs a long video when I can tell you what I have to in a short little one. That’s what you want too, right? You’re pretty busy, and you’re time is important.

I appreciate you watching today. This episode will be episode 112 on the Smarter Online Marketing podcast on iTunes, and also Stitcher. Thanks for joining me, and I hope to see you again soon. Bye now.

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101 5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

What is Micro-video?

A microvideo can be a short video, a stop-and-start video strung together to be one seamless video (Instagram does this), or multiple photos put together into a video clip slideshow.  Typically, they’re made with a smartphone – simple to shoot, edit and share.

Micro-video became very popular in 2013, and continues to grow in popularity with apps like Instagram and Vine. It is a quick way to share an engaging piece of visual content, sort of like a mini-movie. Especially as social media feeds become even more cluttered with not only regular social media posting, but advertisements thrown in there, as well.

We have to do whatever it takes to keep the attention of our fans and followers, and micro-video is a great way to do this, since the average person just doesn’t take the time. Most businesses share photos and posts, but there is another way to capture your audience’s attention, so the next time you reach for your smartphone camera, bring something to life through video. Truth is, it’s very simple to do. Remember to keep them entertaining and informative.

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Episode 90 – Interview with Frank Corrado, Business Owner and Photographer

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Using your smartphone to enhance your online presence is a valuable tool for your marketing kit.   I was able to interview Frank Corrado, owner of Corrado’s Family Market and Corrado’s Pet Market in Wayne New Jersey on this very subject. . Frank is an avid photographer with a lot of professional equipment, but he uses his smartphone to grab pictures for his business.  He’s very active in social media, sharing these great photos.

Here are some of the questions about smartphone photography I asked.

Now, we know that you have a professional camera. You have gear that you use for it. You have an appreciation for the art of photography. You understand the fundamental principles of it. Why use your smartphone?

“I’m nervous about it getting ruined or broken or damaged or stolen. I don’t bring it with me everywhere. I’m at work, I’m not going to carry around this big camera. I have my phone and I bring that around. Today, I took a great picture of prime beef steaks and I put it up on the web. I did it on my phone. It came up awesome. It’s just easy. I just take it on my pocket and I’ll get that picture and take a picture instantly. It’s like another set of eyes.”

What do you take food photos with? Do you take it with a particular app or do you use the native camera?

“I just use the native camera. Sometimes, I’ll just check and see like, they have that little edit, quick edit tool and an enhance tool. I’ll see how it looks on there. If it looks good then I’ll use it. I might enhance it with tones or hue.”

 

When you’re photographing with a smartphone, because you have this foundation in photography, you have an eye for your subject and you know how to frame your shots, tell me a little bit about your composition technique.

” Most of the time, probably 99% of the time, I’m just looking to fill the frame. I think in social media, when they pull it up on a picture, you don’t want the steak to be in the bottom right hand corner and have all these other stuff in the picture. I want them just to see the steaks or when we had purple asparagus the other day, I don’t want them to see the background with the signs and people there … I want them to see just the asparagus. That’s pretty common in the food industry and that’s what I do.”

Do you ever go into your pet store and photograph?

“I used to go in there a lot more when we had on-site grooming. I’d go in there and take pictures of the pets after they were groomed or while they’re getting groomed. We would text them or put them up on Facebook and then tag the owner in it.”

Do you ever take photographs of your staff or your team or your customers?

“My staff. Customers, no. Unless I know them then I would. Mainly staff like somebody’s birthday or veteran’s day if there’s a veteran that works for us, we’ll take a picture and say whatever they did for our country. Things like that. Maybe like a fun pictures like one of the staff members holding lobsters when on sale. That’s kind of fun stuff like that. Or in the kitchen during the holiday when the chefs are working real hard. I’ll take pictures of them.  I think it’s important for our customers to see and be personalized with our staff.”

Do you ever create videos with your smartphone?

“Maybe last year or the year before, I was on this kick like, “I want people to know how to do certain things.” I made a video on how to make pizza at home with our pizza dough and cheese and stuff like that. I filmed our pizza guy making it and I put captions on the bottom, instructions on every step how to do it. We have it up on Youtube right now. It’s on our Facebook page in there somewhere. I’ve done a video how we make our fresh home made donuts in the store, the apple cider donuts. I did a video on that. That was more fun, not instructional but like more fun.”

 

Be sure to listen to this podcast, or watch the video below, to hear more of Frank Corrado’s insights as a photographer and a business owner.

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TRANSCRIPTION

Download Transcription for Episode 90 of the Smarter Online Marketing Podcast

RESOURCES

Visual Marketing Secrets: How to Use Smartphone Photography  to Engage Online and Attract More Customers (Kindle Edition) by Vickie Siculiano (affiliate link) http://amzn.to/1dsZAgY

VIDEO OF FRANK CORRADO INTERVIEW on YOUTUBE:  https://youtu.be/19-1ZfbHO0E


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087 The Latest Facebook Update to Support Animated GIFs

Facebook support for animated gifs can catch eyes.  Watch for the full Business Page rollout.

Facebook support for animated gifs can catch eyes. Watch for the full Business Page rollout.

 

At the end of May of 2015, Facebook announced  that they’re going to support animated GIFs in your Facebook news feed. Now not everybody’s going to see that functionality immediately, but it’s still rolling out. People with personal accounts, personal Facebook profiles, not business pages yet, but they have announced that they are going to be rolling that out to pages and mobile very soon. It’s pretty exciting because it gives us a chance to use visual marketing more than just plain videos and large sexy photos on Facebook. That will be a great opportunity for a lot of marketers and small business owners, even larger brands to get in front of eyeballs that are looking for exciting and engaging content. It’s a great decision a lot of people are saying that Facebook has made to turn the news feed into something more interesting for its users.

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077 How to Create an Awesome Online Media Kit

How to Create An Awesome Online Media Kit

An online media kit is the perfect opportunity to convey all the important information about yourself and your accolades to get the media to get the word out about you. Make it easy with an online media kit.

In this episode, I show you the elements needed for a successful online media kit and some super examples to get you started.

The Internet is 24/7 so that means that your online media kit has to sit somewhere online. It has to have all the meat and potatoes, all the stuff that somebody could be looking for because if they don’t find it, they’re not going to come back to see if you have it tomorrow.

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