Today, I’m just going to go through some quick tips with you on how you can search engine optimize your efforts on Periscope just like I’m doing myself. These were some tips that I think will really, really work nicely for you.
1) Download the Periscope app (pretty obvious!)- You’ve got to get the Periscope app to be able to broadcast from wherever you are. I think that it’s going to be a real success for brands out there wanting to do online marketing.
2) Autosave your scopes – make sure on your settings in the Periscope app that you check off you want your scopes to be auto saved. Not everybody realizes that. What happens is you have this content that you’re doing and you want to make sure that you have this video so that you can use it for other things like perhaps your blog. You need to auto save your scopes. Otherwise, you’re just throwing your content away.
Live streaming on Periscope is just like performing in front of a live audience. The only difference is that your performance is going over a wi-fi connection instead of face to face. Podcasting is somewhat different in that the audio is probably edited in some capacity, but it is your performance that is being heard by many listeners upon download, so there is somewhat of a delay that provides some forgiveness to the podcaster. And presentations, well they can be live or they can be pre-recorded as a webinar or even a YouTube video, that can still be edited.
For seven years, I was a jazz vocalist that managed my own seven piece band. I booked our group regularly, not only clubs, but performing arts centers, in addition to all the other tasks involved in managing a working band, including publicity, song selection, CD production and so on. I can tell you the reason that our venues and audiences kept getting bigger and bigger.
Using your smartphone to enhance your online presence is a valuable tool for your marketing kit. I was able to interview Frank Corrado, owner of Corrado’s Family Market and Corrado’s Pet Market in Wayne New Jersey on this very subject. . Frank is an avid photographer with a lot of professional equipment, but he uses his smartphone to grab pictures for his business. He’s very active in social media, sharing these great photos.
Here are some of the questions about smartphone photography I asked.
Now, we know that you have a professional camera. You have gear that you use for it. You have an appreciation for the art of photography. You understand the fundamental principles of it. Why use your smartphone?
“I’m nervous about it getting ruined or broken or damaged or stolen. I don’t bring it with me everywhere. I’m at work, I’m not going to carry around this big camera. I have my phone and I bring that around. Today, I took a great picture of prime beef steaks and I put it up on the web. I did it on my phone. It came up awesome. It’s just easy. I just take it on my pocket and I’ll get that picture and take a picture instantly. It’s like another set of eyes.”
What do you take food photos with? Do you take it with a particular app or do you use the native camera?
“I just use the native camera. Sometimes, I’ll just check and see like, they have that little edit, quick edit tool and an enhance tool. I’ll see how it looks on there. If it looks good then I’ll use it. I might enhance it with tones or hue.”
When you’re photographing with a smartphone, because you have this foundation in photography, you have an eye for your subject and you know how to frame your shots, tell me a little bit about your composition technique.
” Most of the time, probably 99% of the time, I’m just looking to fill the frame. I think in social media, when they pull it up on a picture, you don’t want the steak to be in the bottom right hand corner and have all these other stuff in the picture. I want them just to see the steaks or when we had purple asparagus the other day, I don’t want them to see the background with the signs and people there … I want them to see just the asparagus. That’s pretty common in the food industry and that’s what I do.”
Do you ever go into your pet store and photograph?
“I used to go in there a lot more when we had on-site grooming. I’d go in there and take pictures of the pets after they were groomed or while they’re getting groomed. We would text them or put them up on Facebook and then tag the owner in it.”
Do you ever take photographs of your staff or your team or your customers?
“My staff. Customers, no. Unless I know them then I would. Mainly staff like somebody’s birthday or veteran’s day if there’s a veteran that works for us, we’ll take a picture and say whatever they did for our country. Things like that. Maybe like a fun pictures like one of the staff members holding lobsters when on sale. That’s kind of fun stuff like that. Or in the kitchen during the holiday when the chefs are working real hard. I’ll take pictures of them. I think it’s important for our customers to see and be personalized with our staff.”
Do you ever create videos with your smartphone?
“Maybe last year or the year before, I was on this kick like, “I want people to know how to do certain things.” I made a video on how to make pizza at home with our pizza dough and cheese and stuff like that. I filmed our pizza guy making it and I put captions on the bottom, instructions on every step how to do it. We have it up on Youtube right now. It’s on our Facebook page in there somewhere. I’ve done a video how we make our fresh home made donuts in the store, the apple cider donuts. I did a video on that. That was more fun, not instructional but like more fun.”
Be sure to listen to this podcast, or watch the video below, to hear more of Frank Corrado’s insights as a photographer and a business owner.
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LinkedIn is an awesome platform for you to build your brand. I’m talking about your personal brand, which means you as a person, but also your company, your business, maybe that you work for, and everything that you believe in, and everything that you stand for. Gives you a really, really beautiful plate to serve everything that you want to be serving to people who want to learn more about you.
It’s just fascinating to see how many people have really upped their game on LinkedIn as LIONs, which they’re known as, which are LinkedIn Open Networkers. I’m a LinkedIn Open Networker and I have about 1,400 connections, a little bit more. I just love connecting with people because the more people that you connect with, the more opportunities are available for you, because you’ll be served up in search when somebody’s searching for you, for your industry, or what it is that you do.
An online media kit is the perfect opportunity to convey all the important information about yourself and your accolades to get the media to get the word out about you. Make it easy with an online media kit.
In this episode, I show you the elements needed for a successful online media kit and some super examples to get you started.
The Internet is 24/7 so that means that your online media kit has to sit somewhere online. It has to have all the meat and potatoes, all the stuff that somebody could be looking for because if they don’t find it, they’re not going to come back to see if you have it tomorrow.