Interview

Episode 88 – How to Use Your Smartphone to Take the 6 Must-Have Photos for your Business

How to use Your Smartphone to Take the 6 Must-Have Photos for Your BusinessLinkedIn

In this episode, I show you how easy it is to how you can use your smartphone to take the 6 photos your business needs for visual marketing online for your business.

First I must tell you about my new love – the Panasonic Lumix G7 mirrorless camera.  You can just send the pictures over to your smartphone right away. It’s super easy. You share these pictures immediately via Wi-Fi to your camera. You could also use your smartphone to do remote shooting with the features and controls in the smartphone app. That’s a total improvement to smartphone photography.

Today I want to talk about the 6 must-have photos for your business and how you can use your smartphone to take them.

1) Product / Service photos.

The first type of photo that you must have for your business are your product, your service photos. Now those can be either your new products and services or ways that you can show utility for your products and services. It’s going to add more value for a potential customer who wants to see how your product or service is going to benefit them before they make their purchase decision.

2) Celebrations/ Important Events

They’re really the perfect opportunity to share what other people really can’t experience if they weren’t there. When you have an opportunity to take a quick photo or even a video, you’re going to share something with them that makes them feel special, that they were able to get a sneak, peek at.  Just remember if you have other people in your photos at your business location, you always want to make sure to get a business consent to use their photos.

3) Behind the Scenes

You have a lot of consumer-facing photos that people are already familiar with, but if you can be the eyes and ears behind the scenes for your customers then you can give them a potential look at all the work that you put into your products and services, giving you a little bit more authenticity and value to your products and services as opposed to somebody that does not.

4) Staff and Team members

Everybody loves to see a human face behind a brand to make them authentic. I know I’m this way. You want to do business with people that you like and that you are connected to as opposed to just some vague business entity. Also, if you have somebody that is easily recognizable from the photos, it’s going to help you form a stronger connection between you and your customers, which is awesome.

5) Business Location

If you have an office building or a location that maybe you are next to a certain recognizable landmark and you want to take a picture for somebody to see how to get to your business location, you can shoot a picture with your smartphone. You can also use that on your website to show people what to look for, where it is, what they visually should see. If it’s easily recognizable visually then you’re going to get more traffic to your business location. It’s not something that you might have thought of before, but certainly your physical location is very, very important to market your business.

6) Before and After

If there’s some change that’s shown by your service that you can provide then take a before before you even touch anything then take an after picture.

In my book, Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More Customers, you have an example of this adorable little dog. I’m not sure if it’s a Shih Tzu or what kind of a dog it is, but you have a before and an after picture. This dog has a real scruffy look before, he needed a real haircut. Then after, this dog has his head cocked to the side like Nipper from Victrola. I think that’s Victrola. It was a little dog and he was just cocking his head to the side.  He looks adorbs. He has his hair all coiffed and cut now. You have a before and an after picture. “Look, this was the dog that came to me before,” click, snap of the smartphone, and then you have, “This is what this dog looks like after.”

 

It’s really amazing to me that now you can really take these pictures yourself whether you use your smartphone or you use another camera to share the pictures with your smartphone. You can certainly hire a professional photographer to do it for you, but people are so forgiving now in social media that they know that you don’t have to be a professional photographer, but they really, really appreciate when you share some photos with them that they wouldn’t be able to see anywhere else. If you capture their attention, they’re all the more appreciative for it.

SHARE

And if you liked this post, you can share it using the Share buttons below. Thanks!

TRANSCRIPTION

Download Transcription for Episode 88 of the Smarter Online Marketing Podcast

RESOURCES

Visual Marketing Secrets: How to Use Smartphone Photography  to Engage Online and Attract More Customers (Kindle Edition) by Vickie Siculiano (affiliate link) http://amzn.to/1dsZAgY

https://www.uniquephoto.com
https://www.uniquephoto.com/university/

PODCASTS OF MATTHEW SWEETWOOD INTERVIEW:
http://saywowmarketing.com/012-matthew-sweetwood-interview-pt-1-how-i-got-my-start-in-photography
http://saywowmarketing.com/013-learning-photography-part-2-matthew-sweetwood-president-of-unique-photo
http://saywowmarketing.com/014-photography-marketing-and-social-media-part-3-matthew-sweetwood-unique-photo
http://saywowmarketing.com/015-future-of-smartphones-and-photography-part-4-matthew-sweetwood-unique-photo/
http://saywowmarketing.com/016-mirrorless-cameras-dslr-and-4k-video-part-5-matthew-sweetwood-unique-photo/
http://saywowmarketing.com/017-benefits-of-camera-and-lens-rentals-part-6-matthew-sweetwood-unique-photo
http://saywowmarketing.com/018-unique-photo-experience-and-google-hangouts
http://saywowmarketing.com/019-upcoming-unique-photo-projects-matthew-sweetwood-interview
http://saywowmarketing.com/020-words-of-inspiration-matthew-sweetwood-president-of-unique-photo-interview/

VIDEOS OF MATTHEW SWEETWOOD INTERVIEW:
http://saywowmarketing.com/matthew-sweetwood-interview-how-i-got-my-start-in-photography-smarter-online-marketing-podcast
http://saywowmarketing.com/matthew-sweetwood-interview-part-2-on-learning-photography-smarter-online-marketing-podcast
http://saywowmarketing.com/photography-marketing-and-social-media-part-3-matthew-sweetwood-unique-photo/
http://saywowmarketing.com/matthew-sweetwood-interview-part-4-future-of-smartphones-and-photography-smarter-online-marketing
http://saywowmarketing.com/matthew-sweetwood-interview-part-5-unique-photo-mirrorless-cameras-dslr-and-4k-video
http://saywowmarketing.com/matthew-sweetwood-interview-part-6-benefits-of-camera-and-lens-rentals-unique-photo
http://saywowmarketing.com/matthew-sweetwood-interview-part-7-unique-photo-experience-and-google-hangouts
http://saywowmarketing.com/matthew-sweetwood-interview-part-8-upcoming-unique-photo-projects
http://saywowmarketing.com/matthew-sweetwood-interview-part-9-words-of-inspiration-unique-photo
Entire interview http://saywowmarketing.com/matthew-sweetwood-unique-photo-interview-smarter-online-marketing-podcast

 

blue dot divider

GET YOUR FREE ULTIMATE SOCIAL MEDIA+ STRATEGY PLANNER!

My free Ultimate Social Media+ Strategy Planner is going to show you the six proven steps to boost your online marketing with social media and beyond. This is the same process that I’ve been using over and over again and I want to share it with you.
Sign up for my email list and receive my Ultimate Social Media+ Strategy Planner for free!

blue dot divider

VIDEO: Home Audio Recording interview with Ken Theriot

[svp]http://www.youtube.com/watch?v=4XqjwLjr9Fc[/svp]

In this video, you will learn some amazing tips and tricks on how to improve your home audio recording on a budget for your podcasting, voice over recording, or your video marketing.  This interview contains the bare basics you need to set up your own home studio.  Ken Theriot is an audio expert and owner of http://Homebrewaudio.com, a website devoted to helping voice-over and internet business owners learn how to record video narrations, podcasts and more

IN THIS VIDEO YOU WILL LEARN:

  • The absolute basics for recording a podcast at home
  • Recommended Microphones types and placement
  • Pop filter use and placement
  • Mixers and interfaces between yourself and your computer
  • How to improve acoustics in a room

 

 

Read More…

VIDEO: Web Copywriting Interview with Memma Hough and Vickie Siculiano

[svp]http://www.youtube.com/watch?v=pR-9ZbWFvLI[/svp]

Learn the secrets of website copy that attracts more customers. My interview with web copywriting expert, Memma Hough, is filled with valuable tips!

IN THIS EPISODE/VIDEO YOU WILL LEARN:

  • The essential copywriting elements you must have for your website.
  • How to write for your website visitor and your reader.
  • Why you must understand your customer avatar.
  • The secret to writing a clear call to action that works.
  • Why your website needs to work like a sales funnel.
  • The secret to multiplying your website efforts with social sharing.
  • The five questions you must ask yourself before writing any web page copy.

Read More…

VIDEO: Interview with Fiverr Expert, Dina Eisenberg

[svp]http://www.youtube.com/watch?v=Ia_G18Ah958[/svp]

 OPTIMIZING FIVERR FOR YOUR BUSINESS – YOUR SECRET TOOL!

Always keeping small business and entrepreneurs in mind, I recently interviewed Dina Eisenberg JD, author of The Essential Fiverr Buyers Guide and an expert on Fiverr. She is a speaker, a business coach, a mentor and known as the “GPS” for consultants, coaches and entrepreneurs who want to repurpose their best selling e-books, online courses and podcasts, and to also find the best virtual help to monetize their knowledge.  I’m so excited to present this interview to you.  We talked about some great tips on how you can optimize using Fiverr for your business.

IN THIS VIDEO, YOU WILL LEARN:

  • The 3 part outsourcing strategy you can use for your business.
  • The best process to make a gig request on Fiverr.
  • The reason you absolutely must respond to gig instructions.
  • The 3 reasons you can trust Fiverr.
  • How the Fiverr dispute resolution program can protect you.
  • When you should contact the seller first before you buy a gig.
  • The 3 ways you can do a Fiverr search.

Read More…

VIDEO: Visual Marketing Google Hangout with Alicia Dunams – My Input on Smartphone Photography and Social Media for Business

In this video, I show highlights of my appearance on a visual marketing for business Google Hangout, with Alicia Dunams hosting.

[svp]http://www.youtube.com/watch?v=Joa8z2w5e5s[/svp]

I took part in Alicia’s lifechanging Bestseller in a Weekend Course to launch my first book, and Alicia had a fun contest to share your experience of writing your book, from the manuscript, content, book cover, back cover, you name it. The contest was to share a photo of you in social media behind the scenes as you take the course using the hashtag #bestsellerweekend. I ended up creating lots of photos, and even created a movie that I shared on Instagram. My visual marketing campaign was a huge success, and I won the coveted Kindle. I can’t wait to see my book on it when I launch this month! (For more on Bestseller in a weekend, you can check out a free webinar.)

Read More…