Online Marketing

Episode 88 – How to Use Your Smartphone to Take the 6 Must-Have Photos for your Business

How to use Your Smartphone to Take the 6 Must-Have Photos for Your BusinessLinkedIn

In this episode, I show you how easy it is to how you can use your smartphone to take the 6 photos your business needs for visual marketing online for your business.

First I must tell you about my new love – the Panasonic Lumix G7 mirrorless camera.  You can just send the pictures over to your smartphone right away. It’s super easy. You share these pictures immediately via Wi-Fi to your camera. You could also use your smartphone to do remote shooting with the features and controls in the smartphone app. That’s a total improvement to smartphone photography.

Today I want to talk about the 6 must-have photos for your business and how you can use your smartphone to take them.

1) Product / Service photos.

The first type of photo that you must have for your business are your product, your service photos. Now those can be either your new products and services or ways that you can show utility for your products and services. It’s going to add more value for a potential customer who wants to see how your product or service is going to benefit them before they make their purchase decision.

2) Celebrations/ Important Events

They’re really the perfect opportunity to share what other people really can’t experience if they weren’t there. When you have an opportunity to take a quick photo or even a video, you’re going to share something with them that makes them feel special, that they were able to get a sneak, peek at.  Just remember if you have other people in your photos at your business location, you always want to make sure to get a business consent to use their photos.

3) Behind the Scenes

You have a lot of consumer-facing photos that people are already familiar with, but if you can be the eyes and ears behind the scenes for your customers then you can give them a potential look at all the work that you put into your products and services, giving you a little bit more authenticity and value to your products and services as opposed to somebody that does not.

4) Staff and Team members

Everybody loves to see a human face behind a brand to make them authentic. I know I’m this way. You want to do business with people that you like and that you are connected to as opposed to just some vague business entity. Also, if you have somebody that is easily recognizable from the photos, it’s going to help you form a stronger connection between you and your customers, which is awesome.

5) Business Location

If you have an office building or a location that maybe you are next to a certain recognizable landmark and you want to take a picture for somebody to see how to get to your business location, you can shoot a picture with your smartphone. You can also use that on your website to show people what to look for, where it is, what they visually should see. If it’s easily recognizable visually then you’re going to get more traffic to your business location. It’s not something that you might have thought of before, but certainly your physical location is very, very important to market your business.

6) Before and After

If there’s some change that’s shown by your service that you can provide then take a before before you even touch anything then take an after picture.

In my book, Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More Customers, you have an example of this adorable little dog. I’m not sure if it’s a Shih Tzu or what kind of a dog it is, but you have a before and an after picture. This dog has a real scruffy look before, he needed a real haircut. Then after, this dog has his head cocked to the side like Nipper from Victrola. I think that’s Victrola. It was a little dog and he was just cocking his head to the side.  He looks adorbs. He has his hair all coiffed and cut now. You have a before and an after picture. “Look, this was the dog that came to me before,” click, snap of the smartphone, and then you have, “This is what this dog looks like after.”


It’s really amazing to me that now you can really take these pictures yourself whether you use your smartphone or you use another camera to share the pictures with your smartphone. You can certainly hire a professional photographer to do it for you, but people are so forgiving now in social media that they know that you don’t have to be a professional photographer, but they really, really appreciate when you share some photos with them that they wouldn’t be able to see anywhere else. If you capture their attention, they’re all the more appreciative for it.


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Download Transcription for Episode 88 of the Smarter Online Marketing Podcast


Visual Marketing Secrets: How to Use Smartphone Photography  to Engage Online and Attract More Customers (Kindle Edition) by Vickie Siculiano (affiliate link)


Entire interview


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084 – 6 Solid Ways to Combat Negative Online Reviews


6 Solid Ways to Combat Negative Online Reviews

Negative online reviews are just a part of the game, but you can learn how to tame them and attract new potential customers if you keep a cool head.

A lot of business owners just don’t really get what negative online reviews can do for a business, in terms of learning and improving processes, and customer relationship management. People are just human and they want to be heard online. Negative online reviews just happen, it’s a fact of life.

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083 Book Review: Understanding Social Media by Damian Ryan


Book Review Understanding Social Media by Damian Ryan

I review the brand new book, Understanding Social Media, by Damian Ryan. hot off the press. I share with you some major takeaways in using social media to create a plan for your business that works.

The landscape for social media is ever changing because the platforms are growing all the time. Social media Platforms are always changing their offerings to you, new ways to reach out to your customers, new ways to reach out to your audience, even if they’re not your customers and just your followers.

I was sent an advanced reading copy by the publisher of a book, Understanding Social Media (Affiliate Link) . The publisher is Kogan Page, and I was sent an awesome book to review for you and I’m really excited to share it with you. I really did enjoy this book and I think there’s a lot of hot tips to share with you on this book.

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082 11 Ways Content Marketing Can Build Your Brand


Content Marketing will help you build your brand and generate leads for a profitable business.

If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry.  I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.

According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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081 LinkedIn: 7 Secrets to Success


7 Secrets to LinkedIn Success

LinkedIn is an awesome platform for you to build your brand. I’m talking about your personal brand, which means you as a person, but also your company, your business, maybe that you work for, and everything that you believe in, and everything that you stand for. Gives you a really, really beautiful plate to serve everything that you want to be serving to people who want to learn more about you.

It’s just fascinating to see how many people have really upped their game on LinkedIn as LIONs, which they’re known as, which are LinkedIn Open Networkers. I’m a LinkedIn Open Networker and I have about 1,400 connections, a little bit more. I just love connecting with people because the more people that you connect with, the more opportunities are available for you, because you’ll be served up in search when somebody’s searching for you, for your industry, or what it is that you do.

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