360 Video is changing the way we immerse ourselves in social media. But now the technology is here for consumers. You can use 360 video in your social media, but there are a few things you need to know first.
Being pregnant and then being a new mom isn’t easy – let alone keeping up a podcast, and an online presence. Find out how you can avoid 4 big mistakes I made. Hint: It has to do with building your online presence.
Don’t get me wrong. I LOVE LOVE LOVE podcasting. I love the flow of words right into the mic that comes from my brain to share my thoughts with you. It’s a sharing of content like no other, and I want to always keep podcasting for you to share my tips and thoughts with you in online marketing, social media, SEO, and especially visual marketing. Anything that will help you get in front of a potential audience, and therefore potential customers.
Live streaming on Periscope is just like performing in front of a live audience. The only difference is that your performance is going over a wi-fi connection instead of face to face. Podcasting is somewhat different in that the audio is probably edited in some capacity, but it is your performance that is being heard by many listeners upon download, so there is somewhat of a delay that provides some forgiveness to the podcaster. And presentations, well they can be live or they can be pre-recorded as a webinar or even a YouTube video, that can still be edited.
For seven years, I was a jazz vocalist that managed my own seven piece band. I booked our group regularly, not only clubs, but performing arts centers, in addition to all the other tasks involved in managing a working band, including publicity, song selection, CD production and so on. I can tell you the reason that our venues and audiences kept getting bigger and bigger.
Periscope is the hottest way to broadcast live online and engage your audience. It is also a way to captivate a completely new audience, authentically.
With Periscope, the world seems more flat (as Thomas Friedman would say), connecting us with others throughout the world on a variety of topics, live. Even bands are connecting with audiences and sharing their music on Periscope (definitely check out @Rush on their 40th anniversary tour, they do an amazing job, in landscape format so you can experience parts and pieces as if you were really there).
If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry. I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.
According to the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”