Podcasts

Facebook Livestream – 3 Reasons its a NO for Online Marketing – SOM 115

3 Reasons Not to Use Facebook Livestream for Online Marketing

Facebook Livestream Lowdown for Online Marketing

I give you three reasons why you should NOT be using Facebook Livestream to repurpose for your online marketing.

3 Reasons To Not Use Facebook Livestream for Online Marketing

IN THIS VIDEO:
Here are three reasons why you should NOT be using Facebook Livestream to repurpose for your online marketing.

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Transcript excerpt:

Hey everybody. Vickie Siculiano here, from Say WOW Marketing. Do you want to know if you should be using Facebook Livestream in your online marketing strategies? I’m going to show you in this quick video why I’m not going to be using it any longer. It’s 3 reasons and they’re pretty important, so it’ll save you a lot of time and effort. Stay tuned.

Reason number 1 is that your video is going to be flipped horizontally. When you download a Facebook Livestream video to your camera roll, it’s flipped 180 degrees horizontally. The text that appears in the background would be flipped and you’ll have to take it into a video editing software and flip it around unless you really don’t care that anything behind you, or yourself, is flipped horizontally. That’s another step you don’t really want to have to take.

Number 2 is that your video is also going to be shot in the portrait mode as the Facebook Livestream and will record in the Facebook app. Portrait video does not upload well to YouTube. It uploads, but the video will appear very small in the viewer’s screen. When you have one chance to make a first impression, you really don’t want a small video to do that. If you have the opportunity to do an HD one, like I’m doing right now.

Number 3 is that your video will also be poor quality because it’s going over wifi. Facebook is capturing your video over wifi, over your wifi, then their servers. It’s saving it. Then you’re downloading it, so there’s a lot of data interruption in all of that downloading. You really don’t want to have to send your video off somewhere, get it back and then upload it. You want it as crisp as possible. Do it right the first time. Get it in the camera and then share your video wherever you want, to repurpose that content. That’s the way that you want to save it. You want to save it as best as possible for your viewers, like this one is now.

If you have any questions, please give me a shout on Facebook page: facebook.com/saywow and I hope to talk to you soon. Thanks for watching.

PODCAST:

Download this episode 115 of my SMARTER ONLINE MARKETING PODCAST
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TRANSCRIPTION

Download Transcription for Episode 115 of the Smarter Online Marketing Podcast

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Facebook Livestream Review – Pros and Cons for Business


Facebook LiveStream Pros and Cons for Business

IN THIS VIDEO:
In this video I share a Facebook LiveStream Review for business, especially repurposing content for social media. There are some things to be aware of, and the technology is not there quite yet, in my opinion.

TRANSCRIPT EXCERPT:

Hey everybody. Live again here on Facebook. I wanted to go live just to fix the last video that I just did where I streamed sideways. I started out the video with my smartphone in the tripod, which I have right here. It was sideways, because a landscape mode is what I usually record in for any of my videos that I do on my smartphone for YouTube, and also my blog. I was sideways. Although I corrected it halfway through with Harry Miller’s kind suggestion because I was sideways on Facebook, I fixed it, and halfway through it corrected itself. Anybody viewing my video on YouTube was going to see my sideways. You don’t get a second chance to make a first impression, so I wanted to fix it right away.

In this video I just wanted to hop on just to try out a new way of repurposing my content by using the same piece of content, a video, across multiple social media platforms, which I am all about. You shouldn’t have to do something more than once to get real benefit from it, where more than just one person is watching and seeing your brand. With this video, it’s going to appear on my personal profile, then I can download it to my camera roll on my smartphone. Then I upload it to YouTube on my smartphone with my camera app on my iPhone 6S. I an upload it that way to Facebook or to YouTube, but I can also use the YouTube app to import. For myself, it’s just easier. I’m in the camera. I hit the up arrow, and then I shoot it over to YouTube.

If I needed to do any editing, I can do that beforehand. When I looked at this video – not this one, but the one before which was sideways in front – I said some things that I still wanted to be in the video. If I went back and edited it wouldn’t have been there, if I just deleted me sideways. That’s why I’m doing this video again.

Also, I got a little better lighting, because I’m facing into the clouds, which is giving me a nice diffuse light. Sorry. Always thinking like a photographer. I’ve got a little better lighting, and I’m also in a portrait mode. That’s one thing that I’m going to have to check out on YouTube, because all of my videos are recorded in a 1920 x 1080 pixel HD format video. This way, you’re recording portrait. It’s not going to fit into that size, so I’ll have to see how it looks.

We’ve got it on YouTube, then I’m going to take this file and I’m going to extract the audio from it with my audio extractor app on my smartphone, and then I’m going to use that as my podcast for Libsyn, which hosts my podcasts on iTunes, which is smarter online marketing.

Then, I’m going to do a couple of other things with it if I have enough time. If not, I’m just going to use this video as much as I can. Juice it like I want to. Don’t just do one thing with something. See what you can repurpose it as, and use it again so it lives on.

We’ve got Facebook Live, onto the smartphone, recording in a portrait mode, which is going to go into my camera roll once I finish this video with you. Thanks Terry for joining, and Aaron Flynn Miller. Appreciate you here. Also, I’m going to be able to pull that off and upload it to YouTube. We’ve got Facebook, camera roll, YouTube, and then I’m going to pull it off and do some other things with it. Like put it on my blog. I’m also extracting the audio from the video file on my phone to use as the podcast. Let’s hope, in this world that I am in, as a new mom – well, he’s 13 months, so not that new anymore – but still, it’s a full day. He’s sleeping now, and I’m just watching him on the nursery monitor. I’ve got my coffee ready, and before I could even sip I’m done with this video. That’s it. I’m hoping to do short videos, because who needs a long video when I can tell you what I have to in a short little one. That’s what you want too, right? You’re pretty busy, and you’re time is important.

I appreciate you watching today. This episode will be episode 112 on the Smarter Online Marketing podcast on iTunes, and also Stitcher. Thanks for joining me, and I hope to see you again soon. Bye now.

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Facebook LiveStream Repurposed for Social Media and Podcast

Repurposing Facebook Livestream for Social Media and Podcast

IN THIS VIDEO:
In this video I show you how I record a Facebook LiveStream Video and then repurpose it for social media, including this YouTube video and my podcast, Smarter Online Marketing.

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109 5 Ways I’m Staying Productive During the Holiday Madness

109 5 Ways I Stay Productive During the Holiday Madness

The holidays are fast approaching and I couldn’t survive without my apps that keep me super productive. Here are my five favorites.

It’s not that easy to just sit down anymore to write a blog post, let alone record a podcast.  So I thought first things first, let’s start with the blog post, and then build a podcast for tomorrow morning.

As a new mom, it’s really difficult to find the time to squeeze in an ounce of free thought, let alone planning for content for Say WOW Marketing.  I have thoughts that run around in my brain like popcorn, waiting to be freed and get marked down somewhere.  Lately, Siri and I have been best friends.

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107 10 Reasons I’m Rethinking My Business

10 Reasons I'm Rethinking My Business

The time comes when inspiration drives you to rethink your strategy, Here are my 10 reasons.

1. On Blogging

So I had to get back to basics when it comes to blogging.  What I would blog about, going back to the beginning for me – project management, digital food photography, I’ve had quite a few blogs.  And they all started with my writing.
Then as I developed my business, and learned how to grow an audience and reach other people, I started podcasting.  I absolutely loved it, but I forgot about the importance of blogging first.  For me, blogging helps me get my thoughts in order here first, come up with a cohesive theme and thought for the day.  It’s just a place for me to write about whatever inspires my soul.

2. On Inspiration

Being a new mom, inspiration doesn’t come that easily for me as it used to, as my thoughts are consumed throughout the day with my son, and making sure that he’s taken care of, whether it’s feeding time, changing time, bath time, play time, sleep time. Heck, there are a lot of different kinds of times.  So, the inspiration time for me comes very little in between that, as I’m often exhausted throughout the day to even think of myself, let along what I’m going to blog or podcast about.
Let me tell you what my inspiration of the day was yesterday.
Yesterday. I was able to take the baby, with my mom, and go to the local arboretum, Laurelwood,  It’s really beautiful there and all the Fall colors are in full bloom.  We first went to Packanack Lake, but there is no parking there for non-residents and we just went to the next best place, the Arboretum.  They have a small lake there, and it was really magnificent.  He woke up after a little nap so some of the shots were of him sleeping, but when he was up, he really enjoyed it.

3. On Video

And video?  If you have a separate studio space in your home, it’s pretty easy to just sit down in your space, and record a video.  I was loving video and seeing how my channel subscriptions were growing, comments flowers, and how my searches would be increasing.
My studio that I used to record video in, is pretty much a shambles, and in disarray.  All of the stuff that was in my old office, which is now a nursery, is now in here.  And at the point where he needed a closet, including the servers and modem, that all had to be rerouted through my attic into the closet in this space.  I don’t know when I’ll have the time to fix it up.  Without a studio space, it’s very difficult to have a place to record video on a regular basis.  So, video went out the window for me.

4. On Podcasting

Plus, I don’t have much time to get all dressed and made up for the camera, so podcasting was good for me.  It still is, and I love speaking to an audience and teaching.  What I’ve always done throughout my career is teach.  So, podcasting gets right to the heart and soul of your audience, without any video in the way, just your audio, right into the soul.  I love podcasting, I really do, but I miss the two way conversation I used to have with comments on YouTube, and when people could actually see me and have a conversation with me.
I did a recent podcast with a guest, Joan Conn, and it was great, but very hard to fit into my schedule, indeed.  She was great though, and we worked it out.  But I honestly can’t say when I would be able to have another guest on – all of my podcasts have to be with me only right now.

5. On Periscope and Blab

Recently, Periscope and then Blab became all the rage.  First Periscope came along and allowed you to have an interactive show with an audience, with only text questions and hearts flying at you – a very distracting experience, and nothing like live performance for sure.  But I wanted to try it, so I did two of them.  Then Blab came along and is now all the rage.  Social Media Examiner and Michael Stelzner host regular Blabs, as well as other experts on various topics.  The thing I like about Blab is that it’s live and in real time, and you can communicate with your audience, but it’s four squares on a screen, kind of like the Brady Bunch. Someone is going to come along and change the game.  Live streaming smartphone video is still in its infancy.

6. On Smarter Online Marketing

Every week, I commit to coming out with a weekly blog post and podcast about some topic that will help  you with smarter online marketing.  I search on the web for trending topics, and add my own two cents, and take on these issues, and I share them with my audience.  Social Media and Online Marketing is what I have been doing professionally for the past 15 years.  The scene has changed much within that time, and I love the arena because you always have to keep learning to keep a leg up on everything.

7. On Coaching

I love learning, but I love even more teaching people what I’ve learned.  I am a natural born teacher and I always knew that. There are so many topics that interest me and I’ve had quite a few different hats in my lifelong journey.  I’ve been a personal trainer when I lost a lot of weight and got myself in shape after a back injury.  So I studied, got certified (NASM), and worked in a gym environment before taking on personal clients, then starting my own business, Women’s Outdoor Workout (that’s where the first WOW came from!).  I’ve been an executive assistant, and often was brought in to coach the staff on how to do something (particularly on the PC).  I love love love coaching.  I really do.

8. On Audience

Now that my schedule is always up in the air, I strive to be there for my audience, but I think it’s time for me to reach my new audience.  I’ve been very inspired by the comments of others who have said my photos and videos of my son have left them in tears, they were so moving.  I have never gotten that kind of reaction before, and it is very inspiring to me.  I know that I could help others to do that, too.  If they only learned a little bit more about what their smartphones and a little imagination could do.

9. On New Projects

WIth the inspiration that I shared in the Inspiration section above, my trip to the arboretum, taking photos and video of the baby, I realized that I have a new life, and my life involves a new little person that really needs me.  He needs to be part of my project as he is a very special part of my life, this new little miracle.
In the early A.M., when I thought of this new business model, I realized it’s more of a B2C than a B2B.  And that’s OK with me.  I tried to fight it for a while now, but I can always be of help to businesses, but I’ll never have a chance to be a new mom again.  I am very lucky to have this little miracle here with me on earth, and I don’t want to miss out on one chance to share him with the world.  And I’m sure there are a lot of other new moms out there who feel the same, just don’t know how to go about it, when they’re trying to take care of all the other things that need taking care of.  Maybe even before they have to go back to work, as in a lot of cases.
Lucky for me, I don’t have a full time job to go back to anymore.  When I was all ready to go back, after having the baby, I was laid off.  That forced me to rethink my strategy in earning a living, although I always wanted to do coaching full time and make my money on the internet, as some of my heroes have done that continue to inspire me (John Lee Dumas, Pat Flynn, Amy Porterfield among others!).

10. On Inspiration and the Web

As I’ve shared in podcasts and videos before on what you should do for your business in social media, I grabbed my new business name accounts for my latest project (which I cannot reveal just yet, but it will be clear shortly).  I grabbed my facebook page name, twitter and instagram accounts, and got hold of the domain name I thought of at 4:30 in the morning yesterday, when I woke up.
I have a new fire in my belly again (and this one won’t take 9 months and make my clothes not fit!), and I’m really excited to have a little person inspire me so much, that I will soon be able to teach and inspire others once again.  Don’t ever let your dreams fade away, and if they take a new shape, still keep them growing, just mold them in a new way.  Don’t ever give up.
I hope this post inspired you in some way to follow your dream, and if in some way it takes a turn, just keep on pushing.
Stay tuned for my new project when I have it more presentable for you on the web.  You don’t get a second chance to make a first impression!