SEO

096 – What’s all the Blab About? Blab 101

 blab 101

Today  I’m excited to talk about a new platform called Blab. Now, there’s one platform coming out after the other, and it’s a little overwhelming to think that you have to touch upon all of these platforms, especially for your business or if you’re an entrepreneur and you’re just trying to make a name for yourself out there in online marketing. It’s tough.

What is Blab? Blab really combines Google Hangouts with the Periscope functions of being able to have commentary from viewers who are watching you live. It’s a live group video chat.

A little history. It was founded by the creators of Bebo, which was like this original social media platform even before Facebook. They founded it and then it was bought by AOL and then they bought it back for like a billion dollars and then they grew it into this platform that we know it as today. Will not be there tomorrow the same as it is now. It’s still in a beta version, They’re testing it out. They’re really doing a great job of kind of crowd sourcing the ideas for what people really want out of this platform so they can mold it into what we all want it to be. Okay, so that’s a little bit of the history of it.

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095 – Periscope and SEO – How to Search Engine Optimize Your Brand

Periscope and SEO - How to Search Engine Optimize Your Brand

Periscope and SEO – How to Search Engine Optimize Your Brand

Today, I’m just going to go through some quick tips with you on how you can search engine optimize your efforts  on Periscope just like I’m doing myself. These were some tips that I think will really, really work nicely for you.

1) Download the Periscope app (pretty obvious!)- You’ve got to get the Periscope app to be able to broadcast from wherever you are. I think that it’s going to be a real success for brands out there wanting to do online marketing.

2) Autosave your scopes – make sure on your settings in the Periscope app that you check off you want your scopes to be auto saved. Not everybody realizes that. What happens is you have this content that you’re doing and you want to make sure that you have this video so that you can use it for other things like perhaps your blog. You need to auto save your scopes. Otherwise, you’re just throwing your content away.

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082 11 Ways Content Marketing Can Build Your Brand

11-WAYS-THAT-CONTENT-MARKETING-CAN-BUILD-YOUR-BRAND-VICKIE-SICULIANO-SMARTER-ONLINE-MARKETING-PODCAST-building-blocks

Content Marketing will help you build your brand and generate leads for a profitable business.

If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry.  I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.

According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

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081 LinkedIn: 7 Secrets to Success

7-secrets-to-linkedin-success-episode-81-Vickie-Siculiano-Smarter-Online-Marketing-Podcast

7 Secrets to LinkedIn Success


LinkedIn is an awesome platform for you to build your brand. I’m talking about your personal brand, which means you as a person, but also your company, your business, maybe that you work for, and everything that you believe in, and everything that you stand for. Gives you a really, really beautiful plate to serve everything that you want to be serving to people who want to learn more about you.

It’s just fascinating to see how many people have really upped their game on LinkedIn as LIONs, which they’re known as, which are LinkedIn Open Networkers. I’m a LinkedIn Open Networker and I have about 1,400 connections, a little bit more. I just love connecting with people because the more people that you connect with, the more opportunities are available for you, because you’ll be served up in search when somebody’s searching for you, for your industry, or what it is that you do.

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079 Beyond #Mobilegeddon – 6 Ways to Make Your Website Mobile Friendly

Mobiilegeddon - 6 Steps to Making Your Website Mobile-Friendly - Vickie Siculiano - Say WOW Marketing

It’s not too late to make your website mobile-friendly, even if you didn’t do it by Google’s April 21st deadline. Mobilegeddon isn’t the end!

In this episode, I am excited to share with you some of the really important stuff that you need to know about Mobilegeddon, and 6 easy ways to get your website mobile-friendly.  Now what’s Mobilegeddon? Well, back in February, Google announced their  new search algorithm which would reward mobile friendly webpages. This was really something that was going to be a big change and they were going to give publishers of websites enough time to make their websites mobile friendly, hopefully.

On April 21st,  they finally launched that update. It’s potentially going to give a  boost to any webpages that are mobile friendly in Google’s mobile search results. There’re a lot of questions that have been asked about this. I’ve been asked this in my Facebook group that I belong to. I wanted to make sure that I was able to give you as much information that I find out about and some great resources that are going to help you take hold of what you need to do to be found.

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