Amongst the thousands of presentations on slideshare, it IS possible for yours to be irresistibly engaging. In order to do this, you have to understand viewer behavior and the need for powerful visuals and great content. Here are just 5 of those simple strategies you can start implementing today to make your own presentations go viral.
If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry. I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.
According to the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
LinkedIn is an awesome platform for you to build your brand. I’m talking about your personal brand, which means you as a person, but also your company, your business, maybe that you work for, and everything that you believe in, and everything that you stand for. Gives you a really, really beautiful plate to serve everything that you want to be serving to people who want to learn more about you.
It’s just fascinating to see how many people have really upped their game on LinkedIn as LIONs, which they’re known as, which are LinkedIn Open Networkers. I’m a LinkedIn Open Networker and I have about 1,400 connections, a little bit more. I just love connecting with people because the more people that you connect with, the more opportunities are available for you, because you’ll be served up in search when somebody’s searching for you, for your industry, or what it is that you do.
In this episode, I show you the elements needed for a successful online media kit and some super examples to get you started.
The Internet is 24/7 so that means that your online media kit has to sit somewhere online. It has to have all the meat and potatoes, all the stuff that somebody could be looking for because if they don’t find it, they’re not going to come back to see if you have it tomorrow.
In this episode, I give you my book review of The Art of Social Media by Guy Kawasaki and Peg FitzPatrick. I share some of my key takeaways from the book, and how you can use it to rock it in social media!