At the end of May of 2015, Facebook announced that they’re going to support animated GIFs in your Facebook news feed. Now not everybody’s going to see that functionality immediately, but it’s still rolling out. People with personal accounts, personal Facebook profiles, not business pages yet, but they have announced that they are going to be rolling that out to pages and mobile very soon. It’s pretty exciting because it gives us a chance to use visual marketing more than just plain videos and large sexy photos on Facebook. That will be a great opportunity for a lot of marketers and small business owners, even larger brands to get in front of eyeballs that are looking for exciting and engaging content. It’s a great decision a lot of people are saying that Facebook has made to turn the news feed into something more interesting for its users.
A lot of business owners just don’t really get what negative online reviews can do for a business, in terms of learning and improving processes, and customer relationship management. People are just human and they want to be heard online. Negative online reviews just happen, it’s a fact of life.
If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry. I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.
According to the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
In this episode, I show you the elements needed for a successful online media kit and some super examples to get you started.
The Internet is 24/7 so that means that your online media kit has to sit somewhere online. It has to have all the meat and potatoes, all the stuff that somebody could be looking for because if they don’t find it, they’re not going to come back to see if you have it tomorrow.
In this episode, I share 3 major Facebook updates for business, from the recent F8 Facebook developers conference, and what it means for your business.
F8, what is that? It’s based on an important part of Facebook culture and the idea that we use eight hours outside of our normal work day to learn about new technologies, so that’s what the name is all about, in case you’re curious about that.
It’s just three updates that I want to share with you today to let you know what came out of the F8 conference for Facebook. F8, what is that? It’s based on an important part of Facebook culture and the idea that we use eight hours outside of our normal work day to learn about new technologies, so that’s what the name is all about, in case you’re curious about that.The conference that takes place annually. There were some announcements and some new tools for the platform features to help you grow as a business on Facebook. There are also a lot of features that are going to help users on mobile, making it much more robust and interesting, so keep a really engaged audience for all of their businesses that are on Facebook. So it’s really interesting to see how it’s turning around to benefit the businesses that are on Facebook. It’s not just to socially connect us anymore to give us another social platform to use.
So I’m going to share with you today just three of the Facebook announcements at F8 that your business should really know about. So we’re going to go right into it.