Social Media

101 5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

What is Micro-video?

A microvideo can be a short video, a stop-and-start video strung together to be one seamless video (Instagram does this), or multiple photos put together into a video clip slideshow.  Typically, they’re made with a smartphone – simple to shoot, edit and share.

Micro-video became very popular in 2013, and continues to grow in popularity with apps like Instagram and Vine. It is a quick way to share an engaging piece of visual content, sort of like a mini-movie. Especially as social media feeds become even more cluttered with not only regular social media posting, but advertisements thrown in there, as well.

We have to do whatever it takes to keep the attention of our fans and followers, and micro-video is a great way to do this, since the average person just doesn’t take the time. Most businesses share photos and posts, but there is another way to capture your audience’s attention, so the next time you reach for your smartphone camera, bring something to life through video. Truth is, it’s very simple to do. Remember to keep them entertaining and informative.

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100 Facebook’s New Dislike Button – The Real Scoop

100 Facebook New Dislike Button - The Real Scoop - Mark Zuckerberg

Is Facebook getting a new dislike button? Here’s the real scoop…

For years, a Dislike button has been the most requested Facebook feature from its users for years. Finally, this week CEO Mark Zuckerberg reveals the company is building a way for people “to express that they understand and that they relate to you” when you share something sad, such as news of a natural disaster or a death in the family.There has been a rumor that Facebook is now adding a “dislike” alongside the widely used “like” button to Facebook. Not so fast. At the recent live Q&A, Mark Zuckerberg answered the question.

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095 – Periscope and SEO – How to Search Engine Optimize Your Brand

Periscope and SEO - How to Search Engine Optimize Your Brand

Periscope and SEO – How to Search Engine Optimize Your Brand

Today, I’m just going to go through some quick tips with you on how you can search engine optimize your efforts  on Periscope just like I’m doing myself. These were some tips that I think will really, really work nicely for you.

1) Download the Periscope app (pretty obvious!)- You’ve got to get the Periscope app to be able to broadcast from wherever you are. I think that it’s going to be a real success for brands out there wanting to do online marketing.

2) Autosave your scopes – make sure on your settings in the Periscope app that you check off you want your scopes to be auto saved. Not everybody realizes that. What happens is you have this content that you’re doing and you want to make sure that you have this video so that you can use it for other things like perhaps your blog. You need to auto save your scopes. Otherwise, you’re just throwing your content away.

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Episode 93 – Periscope – How to Set up your Scope Like a Pro

episode-93-how-to-set-up-your-scope-like-a-boss-Vickie-Siculiano-Smarter-online-marketing


Periscope is the hottest way to broadcast live online and engage your audience.  It is also a way to captivate a completely new audience, authentically.

With Periscope, the world seems more flat (as Thomas Friedman would say), connecting us with others throughout the world on a variety of topics, live.  Even bands are connecting with audiences and sharing their music on Periscope (definitely check out @Rush on their 40th anniversary tour, they do an amazing job, in landscape format so you can experience parts and pieces as if you were really there).

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Episode 92 – How to Get Started with Periscope for Your Business

How to Get Started with Periscope for Business

Periscope a new technology that’s been around for a few months now really going to change the way that you communicate for your business with your audience. Potential customers, leads, even your community that you already have in social media gives you a new way to communicate with the through a live medium.

Periscope is a new technology that’s been around for a few months now but it’s a technology that’s really going to change the way that you communicate for your business with your audience.

Potential customers, leads, even your community that you already have in social media gives you a new way to communicate with the through a live medium.

Now what is Periscope? Periscope is this platform that’s operated on your mobile device.   They have an iPhone and an Android version. All you need to do is to just download the Periscope app to your phone and you just start recording.

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