How To

4 Ways to Use Smartphone Video for your Business

4 Ways to Use Smartphone Video for Business

You’re probably already using your smartphone to capture still pictures of your world, but smartphone video is an even more powerful tool to evoke emotion and life from your smartphone.  In fact, it’s using the same smartphone camera, just a different mode – video.  And video will take your marketing and branding to a whole new level.

In Part 1 of this 3 part series, I showed you the 6 business photos your business needs.

Part 2 looked at how to take the perfect marketing selfie that you can use for marketing and promotional purposes.

In this final part of the series, I will share with you 4 very strong reasons that you need to get out of just camera mode on your phone and start cranking out some killer video on your smartphone.

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Smartphone Mom Video Rockstar: 2017


Smartphone-Mom-Video-RockstarJust call me the comeback kid.  Smartphone video was a big reason for that.  2016 was quite an eventful year, as I transitioned into my son’s toddler phase.  In 2015, I watched him grow from infant to baby and this year it was all about his first steps, first words and other exciting firsts.   2017 will uncover even more developments, as he will turn two at the end of May.

Before I share how I became a rockstar with smartphone video, I need to explain a few things that happened along the way since 2015.

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Podcasting and SEO – Podcast Description (2 of 3) – SOM 117

SEO and Podcasting - Podcast Description (2 of 3)

You have two descriptions that help people find your relevant content – your podcast description, and your individual episode description. This episode will focus specifically on your strategy for your podcast episode description.

 

SEO AND PODCAST DESCRIPTIONS

Your podcast description is also another crucial place for SEO, not only for web search, but podcast search engines that will serve your amazing content to your listeners’ ears. Remember, it’s all about being relevant, so use that description to include your keywords.

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SEO and Podcasting – Podcast Title (1 of 3) SOM 116

Podcast Titles are a crucial part of your podcast SEO.

Podcast Titles are a crucial part of your podcast SEO.

Podcast Titles are an important piece of the podcasting game. If you want to be found, you have to use crucial keywords in your title in a certain place.  If you already have podcasts that are live, it is never too late to go back and edit for better SEO.  See my examples below.

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Facebook Livestream – 3 Reasons its a NO for Online Marketing – SOM 115

3 Reasons Not to Use Facebook Livestream for Online Marketing

Facebook Livestream Lowdown for Online Marketing

I give you three reasons why you should NOT be using Facebook Livestream to repurpose for your online marketing.

3 Reasons To Not Use Facebook Livestream for Online Marketing

IN THIS VIDEO:
Here are three reasons why you should NOT be using Facebook Livestream to repurpose for your online marketing.

SHARE THIS VIDEO: https://youtu.be/FelUdWpf4UQ

Transcript excerpt:

Hey everybody. Vickie Siculiano here, from Say WOW Marketing. Do you want to know if you should be using Facebook Livestream in your online marketing strategies? I’m going to show you in this quick video why I’m not going to be using it any longer. It’s 3 reasons and they’re pretty important, so it’ll save you a lot of time and effort. Stay tuned.

Reason number 1 is that your video is going to be flipped horizontally. When you download a Facebook Livestream video to your camera roll, it’s flipped 180 degrees horizontally. The text that appears in the background would be flipped and you’ll have to take it into a video editing software and flip it around unless you really don’t care that anything behind you, or yourself, is flipped horizontally. That’s another step you don’t really want to have to take.

Number 2 is that your video is also going to be shot in the portrait mode as the Facebook Livestream and will record in the Facebook app. Portrait video does not upload well to YouTube. It uploads, but the video will appear very small in the viewer’s screen. When you have one chance to make a first impression, you really don’t want a small video to do that. If you have the opportunity to do an HD one, like I’m doing right now.

Number 3 is that your video will also be poor quality because it’s going over wifi. Facebook is capturing your video over wifi, over your wifi, then their servers. It’s saving it. Then you’re downloading it, so there’s a lot of data interruption in all of that downloading. You really don’t want to have to send your video off somewhere, get it back and then upload it. You want it as crisp as possible. Do it right the first time. Get it in the camera and then share your video wherever you want, to repurpose that content. That’s the way that you want to save it. You want to save it as best as possible for your viewers, like this one is now.

If you have any questions, please give me a shout on Facebook page: facebook.com/saywow and I hope to talk to you soon. Thanks for watching.

PODCAST:

Download this episode 115 of my SMARTER ONLINE MARKETING PODCAST
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QUESTIONS, TIPS, SUGGESTIONS, OTHER COMMENTS?

If you have any questions you’d like me to answer, or tips, suggestions or other comments about this episode, you can post them in the comments section below.

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TRANSCRIPTION

Download Transcription for Episode 115 of the Smarter Online Marketing Podcast

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