077 How to Create an Awesome Online Media Kit

How to Create An Awesome Online Media Kit

An online media kit is the perfect opportunity to convey all the important information about yourself and your accolades to get the media to get the word out about you. Make it easy with an online media kit.

In this episode, I show you the elements needed for a successful online media kit and some super examples to get you started.

The Internet is 24/7 so that means that your online media kit has to sit somewhere online. It has to have all the meat and potatoes, all the stuff that somebody could be looking for because if they don’t find it, they’re not going to come back to see if you have it tomorrow.

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074 5 Favorite Productivity Apps That I Can’t Live Without!

5 Favorite Productivity Apps I Can't Live Without
Apps are the ultimate in helping you to be more productive with your mobile device. In this episode I share my 5 favorite productivity apps with you.
I love my apps.  I love to be mobile.
My apps make me more productive and make my life easier and more enjoyable. I get more done with my apps in my life.
I love to use my apps not just for work and building my businessand being productive which is what I’m going to show you today.
In this episode, I share my 5 favorite productivity apps with you that I can’t live without.  All are available on iPhone, Android and Windows phones.  Enjoy!

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072 4 Tips on SEO – How to Better Understand User Intent for More Traffic

SOM Ep 72 4 Tips on SEO How To Better Understand User Intent For More Traffic

Having empathy with your target audience is important for understanding their language, thereby increasing your traffic, when searchers land on your optimized web copy with keyword phrases they actually use…

In this episode, I share 4 powerful tips with you on improving your SEO by understanding your user intent.  This will help you drive more traffic, and have more engagement in social media.

Today I want to take a step back and talk a little bit about SEO and how you can really understand your user intent so that you can drive more traffic to your website. It’s something that’s very important that’s tied into social media. If you better understand your audience’s user intent, you can better speak their language and you’ll have much more capacity to have engagement in social media.

We’re going to get into search and SEO versus social engagement. The reason that I’m going this is that search is very very popular. Search is growing at nearly 20% a year. It reaches nearly every online American user and billions of people around the world.

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070 Book Review – The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick, My Key Takeaways

The Art of Social Media Book Review Vickie Siculiano Say WOW Marketingq

In this episode, I review and give my key takeaways of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick on The Smarter Online Marketing Podcast

In this episode, I give you my book review of The Art of Social Media by Guy Kawasaki and Peg FitzPatrick.  I share some of my key takeaways from the book, and how you can use it to rock it in social media!

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069 Slideshare – 5 Ways to Power Up Your Presence for More Impact

Slideshare 5 Ways to Power Up Your Presence

Slideshare – 5 Ways to Power Up Your Presence

In this episode, I share 5 ways to power up your presence on Slideshare, one of the hottest social media platforms for professional presentations.  I’m in the top 5% of the most viewed presentations on Slideshare, so let me help you get noticed, too!

I love Slideshare. If you don’t know what Slideshare is, if you’ve never used it before, I’m sure you’ve seen a presentation. If you’ve seen a presentation, this is the online version of presentation powerhouse. It’s a great way to get what you have to say in a visual format, in a presentation up on line and in front of so many people. When Slideshare began, I think it was in 2006, October, they had a simple goal of just sharing knowledge online but since then, it’s really one of the largest communities for sharing presentations and other professional stuff besides presentations, like documents. It was founded in 2006 and LinkedIn bought it in 2012. So it took about 6 years for it to incubate and then LinkedIn really saw what its potential was.

Now the great thing about Slideshare is that, because LinkedIn owns it, you can really integrate it on your LinkedIn profile. Any presentations that you make, some infographics, your documents, videos, even webinars and pdfs can be integrated and shown on your profile.

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