Video

102 1 Second Everyday – My New Favorite App and Why

102 1 second everyday - my new favorite app and why


What would you do if I told you that this post would be devoted to enhancing your life, and improving the way you capture your world with your smartphone? Not just photographs, but actual video clips of every day of your life.

Yes, my purpose is to share with you smarter ways of online marketing, but not everyone is capturing precious moments of their lives, even capturing priceless moments for their businesses. People want to connect with you – the person behind the brand. And I’m going to tell you a little known app (believe me, that will change soon.) that will enhance your life by giving you the tools to do just that.

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101 5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

What is Micro-video?

A microvideo can be a short video, a stop-and-start video strung together to be one seamless video (Instagram does this), or multiple photos put together into a video clip slideshow.  Typically, they’re made with a smartphone – simple to shoot, edit and share.

Micro-video became very popular in 2013, and continues to grow in popularity with apps like Instagram and Vine. It is a quick way to share an engaging piece of visual content, sort of like a mini-movie. Especially as social media feeds become even more cluttered with not only regular social media posting, but advertisements thrown in there, as well.

We have to do whatever it takes to keep the attention of our fans and followers, and micro-video is a great way to do this, since the average person just doesn’t take the time. Most businesses share photos and posts, but there is another way to capture your audience’s attention, so the next time you reach for your smartphone camera, bring something to life through video. Truth is, it’s very simple to do. Remember to keep them entertaining and informative.

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Episode 94 – Periscopes, Presentations and Podcasting: 3 Things I Learned as a Jazz Vocalist

Periscopes, Presentations, Podcasting - Lessons Learned as a Jazz Vocalist - Vickie Siculiano

Periscopes, Presentations, Podcasting – 3 Critical Things I Learned as a Jazz Vocalist

Live streaming on Periscope is just like performing in front of a live audience. The only difference is that your performance is going over a wi-fi connection instead of face to face. Podcasting is somewhat different in that the audio is probably edited in some capacity, but it is your performance that is being heard by many listeners upon download, so there is somewhat of a delay that provides some forgiveness to the podcaster. And presentations, well they can be live or they can be pre-recorded as a webinar or even a YouTube video, that can still be edited.

For seven years, I was a jazz vocalist that managed my own seven piece band. I booked our group regularly, not only clubs, but performing arts centers, in addition to all the other tasks involved in managing a working band, including publicity, song selection, CD production and so on. I can tell you the reason that our venues and audiences kept getting bigger and bigger.

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Episode 93 – Periscope – How to Set up your Scope Like a Pro

episode-93-how-to-set-up-your-scope-like-a-boss-Vickie-Siculiano-Smarter-online-marketing


Periscope is the hottest way to broadcast live online and engage your audience.  It is also a way to captivate a completely new audience, authentically.

With Periscope, the world seems more flat (as Thomas Friedman would say), connecting us with others throughout the world on a variety of topics, live.  Even bands are connecting with audiences and sharing their music on Periscope (definitely check out @Rush on their 40th anniversary tour, they do an amazing job, in landscape format so you can experience parts and pieces as if you were really there).

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Episode 92 – How to Get Started with Periscope for Your Business

How to Get Started with Periscope for Business

Periscope a new technology that’s been around for a few months now really going to change the way that you communicate for your business with your audience. Potential customers, leads, even your community that you already have in social media gives you a new way to communicate with the through a live medium.

Periscope is a new technology that’s been around for a few months now but it’s a technology that’s really going to change the way that you communicate for your business with your audience.

Potential customers, leads, even your community that you already have in social media gives you a new way to communicate with the through a live medium.

Now what is Periscope? Periscope is this platform that’s operated on your mobile device.   They have an iPhone and an Android version. All you need to do is to just download the Periscope app to your phone and you just start recording.

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