Visual Marketing

4 Ways to Use Smartphone Video for your Business

4 Ways to Use Smartphone Video for Business

You’re probably already using your smartphone to capture still pictures of your world, but smartphone video is an even more powerful tool to evoke emotion and life from your smartphone.  In fact, it’s using the same smartphone camera, just a different mode – video.  And video will take your marketing and branding to a whole new level.

In Part 1 of this 3 part series, I showed you the 6 business photos your business needs.

Part 2 looked at how to take the perfect marketing selfie that you can use for marketing and promotional purposes.

In this final part of the series, I will share with you 4 very strong reasons that you need to get out of just camera mode on your phone and start cranking out some killer video on your smartphone.

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6 Business Photos You Must Have (that you can take with your smartphone!)

6 Business Photos You Must have that you can take with your Smartphone

Every business owner should jump on the opportunity to take the 6 categories of business photos they need to attract potential customers, and with a smartphone, there’s no excuse anymore.

 

Posts with visuals receive 94% more page visits and engagement than those without.  (Source: http://www.business2community.com)  If you don’t share photos of all your business has to offer with potential customers, you are surely missing the boat.  And you don’t have to be a professional photographer, either – using your smartphone will do just fine to get you started.

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110 5 Predictions for Online Marketing in 2016

There is no question that social media and how we use the internet will continue to evolve over time, nut 2016 will be more social and interactive than ever before.

There is no question that social media and how we use the internet will continue to evolve over time, nut 2016 will be more social and interactive than ever before. Here are my 5 predictions for 2016.

There is no question that online marketing continues to dominate the way that business owners are reaching out to potential customers over more traditional methods such as direct mail and cold calling. The landscape for online marketing continues to shift focus as consumers are finding new and easier ways to stay connected, and search for things that they need on the internet.

So it would stand to reason that major changes to the online marketing scene will continue to be made to quench the ever growing thirst for information and social connectivity in 2016. Based on the flow of changes we’ve seen in 2015, here are 5 of my online marketing predictions for 2016:

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101 5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

5 Ways Micro-Video Can Rock Your Social Media

What is Micro-video?

A microvideo can be a short video, a stop-and-start video strung together to be one seamless video (Instagram does this), or multiple photos put together into a video clip slideshow.  Typically, they’re made with a smartphone – simple to shoot, edit and share.

Micro-video became very popular in 2013, and continues to grow in popularity with apps like Instagram and Vine. It is a quick way to share an engaging piece of visual content, sort of like a mini-movie. Especially as social media feeds become even more cluttered with not only regular social media posting, but advertisements thrown in there, as well.

We have to do whatever it takes to keep the attention of our fans and followers, and micro-video is a great way to do this, since the average person just doesn’t take the time. Most businesses share photos and posts, but there is another way to capture your audience’s attention, so the next time you reach for your smartphone camera, bring something to life through video. Truth is, it’s very simple to do. Remember to keep them entertaining and informative.

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Episode 93 – Periscope – How to Set up your Scope Like a Pro

episode-93-how-to-set-up-your-scope-like-a-boss-Vickie-Siculiano-Smarter-online-marketing


Periscope is the hottest way to broadcast live online and engage your audience.  It is also a way to captivate a completely new audience, authentically.

With Periscope, the world seems more flat (as Thomas Friedman would say), connecting us with others throughout the world on a variety of topics, live.  Even bands are connecting with audiences and sharing their music on Periscope (definitely check out @Rush on their 40th anniversary tour, they do an amazing job, in landscape format so you can experience parts and pieces as if you were really there).

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