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097 4 BIG Podcasting Mistakes I Made During Pregnancy and as a New Mom

097 4 BIG Podcasting Mistakes I Made During Pregnancy and as a New Mom

Being pregnant and then being a new mom isn’t easy – let alone keeping up a podcast, and an online presence.  Find out how you can avoid 4 big mistakes I made.  Hint:  It has to do with building your online presence.

Don’t get me wrong.  I LOVE LOVE LOVE podcasting.  I love the flow of words right into the mic that comes from my brain to share my thoughts with you.  It’s a sharing of content like no other, and I want to always keep podcasting for you to share my tips and thoughts with you in online marketing, social media, SEO, and especially visual marketing.  Anything that will help you get in front of a potential audience, and therefore potential customers.

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Episode 94 – Periscopes, Presentations and Podcasting: 3 Things I Learned as a Jazz Vocalist

Periscopes, Presentations, Podcasting - Lessons Learned as a Jazz Vocalist - Vickie Siculiano

Periscopes, Presentations, Podcasting – 3 Critical Things I Learned as a Jazz Vocalist

Live streaming on Periscope is just like performing in front of a live audience. The only difference is that your performance is going over a wi-fi connection instead of face to face. Podcasting is somewhat different in that the audio is probably edited in some capacity, but it is your performance that is being heard by many listeners upon download, so there is somewhat of a delay that provides some forgiveness to the podcaster. And presentations, well they can be live or they can be pre-recorded as a webinar or even a YouTube video, that can still be edited.

For seven years, I was a jazz vocalist that managed my own seven piece band. I booked our group regularly, not only clubs, but performing arts centers, in addition to all the other tasks involved in managing a working band, including publicity, song selection, CD production and so on. I can tell you the reason that our venues and audiences kept getting bigger and bigger.

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Episode 93 – Periscope – How to Set up your Scope Like a Pro

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Periscope is the hottest way to broadcast live online and engage your audience.  It is also a way to captivate a completely new audience, authentically.

With Periscope, the world seems more flat (as Thomas Friedman would say), connecting us with others throughout the world on a variety of topics, live.  Even bands are connecting with audiences and sharing their music on Periscope (definitely check out @Rush on their 40th anniversary tour, they do an amazing job, in landscape format so you can experience parts and pieces as if you were really there).

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Episode 89 – Interview with Michael Downey, Pro Photographer

Episode 89 - Smarter Online Marketing Podcast- Interview with Michael Downey

Episode 89 – Smarter Online Marketing Podcast- Interview with Michael Downey


This is episode number 89,  my interview with Michael Downey, head photography instructor at Unique Photo in Fairfield New Jersey and a great friend and he’s also featured in my book, ”Visual Marketing Secrets: how to use smartphone photography to engage online and attract more customers.”

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Michael Downey – Pro Photographer

In addition to his teaching classes at Unique University at Unique Photo Camera Store in Fairfield, New Jersey, Michael owns and operates Michael Downey Photography out of Somerville, New Jersey and has photographed hundreds of moderate to high-end weddings throughout the northeast. He also teaches during photo walks and workshops, which I’ve been on myself. His images can be seen at New Century Artists’ Art Gallery in the Chelsea section of Manhattan.  So you can see why I was so excited to interview him and gain his insights into photography, especially smartphone photography.

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075 3 Major Facebook Updates and What it Means For Your Business

In this episode, I share 3 major Facebook updates for business, from the recent F8 Facebook developers conference, and what it means for your business.

 

3 Major Facebook Updates and What It Means For-Your-Business

3 Major Facebook Updates will have an Impact for Business – Major Changes Announced at Recent F8 Conference.

F8, what is that? It’s based on an important part of Facebook culture and the idea that we use eight hours outside of our normal work day to learn about new technologies, so that’s what the name is all about, in case you’re curious about that.

It’s just three updates that I want to share with you today to let you know what came out of the F8 conference for Facebook. F8, what is that? It’s based on an important part of Facebook culture and the idea that we use eight hours outside of our normal work day to learn about new technologies, so that’s what the name is all about, in case you’re curious about that.The conference that takes place annually. There were some announcements and some new tools for the platform features to help you grow as a business on Facebook. There are also a lot of features that are going to help users on mobile, making it much more robust and interesting, so keep a really engaged audience for all of their businesses that are on Facebook. So it’s really interesting to see how it’s turning around to benefit the businesses that are on Facebook. It’s not just to socially connect us anymore to give us another social platform to use.

So I’m going to share with you today just three of the Facebook announcements at F8 that your business should really know about. So we’re going to go right into it.

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