Periscope is the hottest way to broadcast live online and engage your audience. It is also a way to captivate a completely new audience, authentically.
With Periscope, the world seems more flat (as Thomas Friedman would say), connecting us with others throughout the world on a variety of topics, live. Even bands are connecting with audiences and sharing their music on Periscope (definitely check out @Rush on their 40th anniversary tour, they do an amazing job, in landscape format so you can experience parts and pieces as if you were really there).
Capturing the story you want to share for your visual marketing is only half the battle. The other half is creating a professional presentation, and getting used to modifying your environment and controlling the tool that is the medium for you to communicate through visually and audibly with the rest of the world, your smartphone camera.
Plain and simple, it’s not the camera, it’s the photographer that makes a great photo and visual presentation. Here are 10 quick tips for you to rock out on your next Scope:
How to Set up Your Scope Like a Pro:
Your native camera app has gridlines that you can use to make sure that the lines on your background are as you want them, straight and not being a distraction from the main subject of the scope – yourself.
I use a MeFoto tripod, which is an aluminum frame tripod that converts to a monopod which I am quite pleased with for its durability. But you can use any tripod that you like, just make sure to have a smartphone mount so that you can mount your smartphone onto a stable surface. And if you want to shoot your Scape in portait mode, make sure to turn the knob adjustment to a 90 degree angle.
3. Frame your story
Make sure that everything you want to tell a person within that frame is in it, including any identifying items you want associated with you. If it is books lining the shelf as I do, make sure they are neatly placed and speak for who you are, such as your favorite social media books, even your brand colors. Make sure everything you want is within the frame of the shot. Test it out in the native camera app or within Periscope before you start recording and go live.
4. Create your outline
I personally use the notes app to keep all of my notes in one place to copy and paste to an outline in my Google Drive. This way I have an outline ready to view on my iPad off camera so that I don’t miss a point. This outline will serve as your guide so you can speak more confidentally and know that you will not miss anything.
5. Clean your recording area
People get distracted quite easily. There is nothing worse than having someone looking at something they shouldn’t be focused on when you’re pouring your heart out in the content of your Scope. Clean any stray papers, wires or pens from your desk if that is where you will be recording from. If you will be recording in an outside location just take a look behind you to see what is in the background, as you won’t have a second change to fix it when someone makes a comment to you on your live Scope. Don’t be caught not taking good care of your surroundings!
6. Logo, hashtags
Your brand logo should be within the frame of the Scope view. I take my time on this one, as I have a license plate, Say WOW, for Say WOW Marketing. I make sure that it is not only straight, but that the video is not cutting it off in any way, otherwise it won’t have much meaning.
If you are using an Instagram post screenshot, make sure your log/hashtags are not cut off in the square crop view. Do whatever adjustments are necessary, including moving them more interior into the frame.
There is no excuse for poor grooming habits live on Periscope. If you’re not comfortable in front of the camera, then you can stick with blogging, but people really want to get to know the real you. Make sure if you’re in front of the smartphone camera, you do it right, comb your hair (or even get it cut), and make sure your nails are neat, particularly if you are going to point or demonstrate something where your hands will be visible.
8. Video storage
If you plan on downloading your Scope to your camera roll when you complete the broadcast, make sure to delete your unnecessary photos and any apps that might take up too much space.
Alot of times the lighting isn’t exactly as you’d like it to be for a video. You can modify your lighting by adding more light. I add an additional studio light for my purposes, if the natural daylight isn’t enough. Especially if you are going to record your Scope at night, light it going to be an issue, so make sure to think about it in advance. Without light, you have no video!
You can always share a Scope with just one person rather than broadcast it to the world. I did two test runs with my mom before the actual broadcast, and they were both private (Mom is my webmaster and hi-tech biz partner behind the scenes!)
Periscope is an awesome way for you to get instant feedback on new content you are testing out, or just a place to grow an audience and connect with other likeminded people. But you will do everyone a service if you get it right in the camera before you press record. And people will remember you and come back for more!
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