I created this web design proposal template to share with you some structure and perspective on the proposal of a website redesign, in a powerpoint presentation. You could also use Word, but as a leave behind, this is a helpful piece.
You can customize it for your own needs. You will have to make a competitive analysis, performing an audit of your competitors. Take your own set of attributes, and rank each competitor website on a scale of 1-5. Include a select sample of competitors. That might be top ranked websites in you client’s industry, or it might be a requested set of competitors. Include in your audit all sites, create a spreadsheet with each attribute as a column, and take the average across all attributes, coming up with a total score. You will be able to see the top ranking overall site, and each individual winner for certain attributes. It would be ideal to rank top in all, and that should be the goal for your client.
In your own presentation, you will explain your rationale, and then elaborate on each attribute you chose.
i.e. In the analysis, I performed comparative “objective” scoring, on a scale from 1-5, worst in class (1) to best in class (5). I looked at the overall layout, and wanted to see how easy the site was to use internally, and included site layout and navigation structure in my research.
Then I looked externally, and judged based on how search engine optimized the website was, including meta tags, keyword phrases (that were performed in a keyword analysis previously).
I also looked at involvement in social media and its integration on the website. Social media allows the survey site to have an open platform that extends beyond the website for the brand to communicate openly with the public. I looked at how integrated social media was on the website, including share buttons, Facebook and twitter button embeds.
Why do I do share all of this? Well, proprietary information was removed (to protect the innocent…), and I guess I just wanted to pay it forward.