The key to engagement is content. Or content is King. Whichever you prefer.
If you don’t keep your audience engaged, how do you expect website visitors to keep coming back for more, and wanting to see what’s in store for them?
If you want to SEO your website, you have to have a place that’s “sticky” that will drive visitors to your website and increase your length of stay per page visit. Not just pages with black hat SEO techniques and keyword stuffing tactics.
With so much “competition for eyeballs”, engagement is of utmost importance…not just cranking out content for the purpose of cranking it out. You want to include keywords that are relevant, but also engaging.
Not only will you include the keywords in your metatags, titles and descriptions, but think of piecing up the content.
Do a how to piece in sections – break it up, to keep them coming back.
Grab links and post them on twitter, autofeeding them to your linkedin updates.
Got photos or videos?
Make your content strategy work for you, but think of a long term strategy, and not just daily posts – think of how you can repurpose the content and make it engaging.
This Marketingprofs article inspired my post today, if you’d like to reach more: