Just call me the comeback kid. Smartphone video was a big reason for that. 2016 was quite an eventful year, as I transitioned into my son’s toddler phase. In 2015, I watched him grow from infant to baby and this year it was all about his first steps, first words and other exciting firsts. 2017 will uncover even more developments, as he will turn two at the end of May.
Before I share how I became a rockstar with smartphone video, I need to explain a few things that happened along the way since 2015.
Say WOW Marketing Before the Arrival
Before my son arrived, I coached others on how to create awesome digital visual content to make audiences say wow, especially in social media. And even though my Youtube channel tutorial video production came to a grinding halt, along with my podcast, I really did try to keep producing. I was producing smartphone video content even while on vacation before the baby arrived. I was addicted!
I soon, I realized that with my home studio/home office right next to the nursery, I found my production time better suited to keeping the baby asleep during his well-deserved nap, rather than having him wake up for the recording of a podcast episode, video recording/edit or even just using the desktop to take advantage of a larger screen.
Here’s a video on vacation in Miami – I couldn’t help it!
When I first started this blog post, it was Saturday, January 7th, 2017, during Sean’s afternoon nap time. As the mom of a 19-month old, the only way I can get any of my own stuff done is by multi-tasking. That means taking a very small amount of time and jamming in what I can to get as much done as I can, without leaving any tail ends untied or unfinished. I would completely forget what I was involved in when I would come back to it…that is if I ever remembered to come back to the task at hand.
I have always been a multitasker, and my iPhone made me an even more efficient one.
I am multitasking right now in three ways:
- Writing this blog post.
- Editing a video on my iPhone in a movie app.
- Finding the visual media necessary to embellish this blog post.
And I produce visual media in various ways:
- Social media posts (mostly video)
- Digital photos
- Smartphone photos
- Smartphone video
- Printed physical photos
I had grand visions of altering the way I produce my visual media and digital content in the New Year, but the truth of the matter is, until The original blog post never got posted or even finished so that I could plan a way to approach the new year with all of the digital content that I produce.
I have always been addicted to creating visual content that really tried to be a cut above the rest.
Whether it’s my photos or videos that really strive to be well-lit, backgrounds that are clear from distracting clutter, a subject that just pops out and grabs your heart, well I am just addicted to trying to get it right from the start.
And that means knowing how to really work my camera and the tools on my smartphone to be able to capture an image in the right mode, in the right way, at the right time,and practicing a lot so that when that moment comes I won’t be fumbling wondering what to do, resulting in a shot that is lost and gone forever.
Before my son came into this world, I was a pretty accomplished and sought after social media expert, speaking publically on the subject at institutions like Rutgers University, Columbia University, quoted as an online marketing and branding expert in the media and even being published. All the while, I was producing a lot of my content and building my brand through social media, including Twitter, Instagram and Facebook. I became even more passionate about online video, and became a YouTube fanatic.
As an Author
When I wrote my book, Visual Marketing: How to Use Smartphone Photography to Engage Online and Attract More Customers (an Amazon Best-Seller), I had no idea that my world would change forever with the birth of my son, and a whole new way to engage online with family and friends would emerge with smartphone video and photos of my son.
When I wrote my book, I was very involved as a social media coach in helping businesses learn how to use their smartphones in every manner they could to create fresh and engaging visual content for marketing their businesses, using their smartphones. I also became an SEO expert when I would use those smartphone photos and videos on the web, creating a ton more digital content to help with Google rankings and getting new customers to find those businesses.
As a Marketing Manager
Since my background was in marketing, I applied the skills that I had acquired to attract new customers and establish relationships with those customers through engagement and brand recognition. You have to use every tool in your bag when company resources are tight, so I learned about lighting, photography and providing my company with photos to use for their website and for the sales team to develop new business. My photo and video chops really grew.
As a Photographer
I took what I learned as a staff photographer, always ready to capture the next shot for purposes of social media conversation or for catalog inventory on the website. It applies to a DSLR or a smartphone – a camera is just there to capture light through a lens. You have a choice as to what story to want to tell with your visual story. I’ve become sort of a video journalist through my efforts in capturing every moment I could of my son’s development.
Truth is, I take way more smartphone video than I do using the camera to fire off endless bursts of so-so photos. I am committed to capturing every moment I can, so by shooting on HD in 1920x 080, I have 60 frames every second that I can choose from to select the best shot. This means in between a blink, or a quick smile that happened for a fraction of a second.
With video, I can capture the true essence of my subject, namely my son, without losing any of the moments that happen before, during and after a photo.
2017 is going to be a very special year. My son will turn 2 years old, begin to communicate with more than just an occasional word and gesturing with the help of a finger point. I will not have to make sure he is safe every waking moment by watching him. I am very lucky to have the help of my mom (his grandma), watch him with me. It takes an army – that’s the truth.
By May 28, 2017, which is Sean’s birthday, I will have a plan as to how to continue my smartphone video and photo visual media production. As he turns two, the firsts have dwindled, and the ones that remain are larger in scale like the first time he will ride a bike. Pretty much I will have succeeded in capturing those moments that will be gone forever, so fleeting that they will never happen again.
It is my goal to return to my own video production and coaching on how to smartphone video production and how to engage new customers with it through social media and online marketing. I will have a precise plan (a project plan) laid out to be able to easily capture video of my son up to his 2nd year. I will upload them for safe keeping and be able to recall them whenever I am in search of a comparison for growth and development.
Over the last 19 months, my methods have been refined for every media upload I create, and every capture is refined so it takes less time next time, and is even better. Because my next video will be my best one. I am on a never-ending journey to become to best I can be, and that means being a mom, with as little iPhone time as possible, unless he is on an app, learning something with me.
The most important way is how to make it an efficient process, so I have more time to be an awesome and involved mom, not just a mother who is half-watching her kid, editing videos on the side. My son is very involved in every step of the process that I can make possible, and he has become very camera-friendly, making for some pretty hammy shots with tons of personality.
When this journey started I had no idea how much I would use all the knowledge I gained as a Marketing Manager, a Photographer and an Author. No knowledge ever goes to waste and it has really made me a smartphone photography and video expert in more ways than I could have ever imagined.
As of today, I have produced, created and edited 922 videos using my smartphone. These videos of my son’s developments since birth are hosted on a YouTube channel for private viewing between family and friends.
I have created a virtual legacy for my boy that will live on forever, and is searchable by keyword, able to be found at any point in time. What entrepreneur would not be able to benefit from that at some point in their own baby’s development – baby being your business!
I have, in fact, grown asa video producer and editor, digital media creator, SEO expert on the use of keywords, and much better photographer, having used not only my smartphone, but a mirrorless camera AND a DSLR. My photos and videos rock, and really capture a fleeting moment in time, in a way that is engaging for those I choose to be able to see. I never really left Say WOW Marketing, I kind of took a sabbactical.