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How to Create Perfect Marketing Selfie (for your business!)

If your business is in social media, why not include a marketing selfie every so often to show your customers the face behind the brand.  Especially if you are an entrepreneur, your personal brand is what’s going to attract your ideal clients.  Put a face to your business name with your visual marketing strategy online will be evergreen and last a lifetime.

The Marketing Selfie

The marketing selfie is a selfie that you take for promotional purposes, sometimes promoting another brand (llike an author whose book you stand behind). It’s a perfect opportunity to share your own personal brand (yourself) beyond every other marketing photo that you capture for your business brand.

The purpose of the marketing selfie is to give your viewers a glimpse into your personal tastes and activities. The human side of your business is what people need to see to be able to connect with you more than just the products and services your business offers.  RememberL People do business with PEOPLE, not businesses they have no connection with.

Here are ten tips to take the perfect marketing selfie with your smartphone.

  1. Timer

If you have a timer option on your smartphone, either the native camera app or in a pro camera app like Top Camera, you can take the selfie without having to hold it in your hand, causing camera shake. You can zoom in on the tiniest detail and it will be super sharp with no motion blur because the smartphone didn’t move at all. If you don’t have this feature available, have someone else take the shot for you.

 

  1. Stable Surface

Set your camera on a stable surface or use a tripod. You will find that you will get the most super-crisp photos using this method. Accessories like the gorillapod or quadriped will hold your camera at the exact location you want, more than the average selfie’s arm length. Using a tripod or stable surface to hold your camera, instead of your hand, will allow you to get more of yourself in the shot.

 

  1. Clean it up.

Remove anything from the area that distracts from the main focus of the shot – you.  Your smartphone camera captures as much information as it can see, pretty much everything in the frame. Make life easier and clean up your area.

 

Remove any wires that do not need to be visible on your desk, books not neatly in their place on a shelf, or a can of soda or even food in your shot. You are the subject matter so draw those eyeballs to you.

 

  1. Straight lines

 

Use the gridline tool (built into your camera app) and your screen to  preview what will be in the shot. Line up your background with the gridlines and make any necessary adjustments. Using straight lines to straighten out your image to make the difference between just an average selfie and a cut above the rest to really stand out.

 

  1. Promote others

A picture is worth a thousand words, and a thumbs up is a universal symbol for telling people that you approve of something. And if you are holding something in the frame of the shot when your thumb is up, it’s pretty obvious that you are approving of that item for others to see. The item could be a book whose author you endorse, a product that helps to improve your business activities, etc.

 

This type of endorsement photo is a GEM for social media, particularly because the person or people behind the object of your endorsement will want to let the world know, too, multiplying your efforts. Your smartphone photo will do the book author or whatever you are approving of a valuable service by giving them free marketing material they can use in social media. Priceless.

  1. Make your brand name visible

What would be worse than trying to show the world using your smartphone camera that you are proud of something, only you didn’t take ample time to properly compose your shot? The brand name you want to share with the world in your marketing selfie is cut off in a square crop (for Instagram), or it is not clearly visible. You have all the time you need and can take as many photos as you want to test your shot to eliminate any excuse for cutting out any part of the brand name. And if you want your own brand name visible in the shot, make sure that both are clearly visible.

 

  1. Ensure a square crop.

Particularly if you are going to share on Instagram, your photos will be cut in a square crop view. This means that when you take the shot, give yourself enough space in the edge of your frame to be able to have everything you want clearly visible within the square shot. You can test your photo to see how the cropping will look in Instagram, just don’t share it until you are happy with the end result. Make sure you not only leave enough space around the perimeter, but that you don’t cut a part of the brand name or maybe even your thumbs up!

8. Look for the most flattering lighting.

Chances are you are going to want to take a quick photo, and not have to hunt around with any additional lighting. Be resourceful and use the light you have to make sure that your face is well lit. If you don’t like what you see, move to another area or try a different angle, where the lighting may be more flattering.

9.  Good grooming goes a long way.

If you are holding something in your hands, make sure to inspect your nails and ensure that they are clean, neatly manicured and/or polished. If your hands will be visible in your shot, holding onto a product you are quite proud of, you don’t want them distracting your viewing audience. For females, you can even choose a nail polish color that complements the product, but just like you comb your hair and put on makeup before you walk out the door, don’t forget that your hands will be in the shot, too.

 

10.  Use your facial expressions.

A thumbs up will only go so far if your face doesn’t show that you mean it. People will see the subject matter you are promoting, your thumb, and your facial expression as the main story and purpose of the photo. Make them all count by showing a facial expression that shows you mean a thumbs-up approval. You should show jubilance, and even an open mouth if you want to show that you are super excited about something, not just the average “say cheese” smile. Show that you are really proud of the product in a way that cannot be hidden from view. Shout it to the world, and people will remember you.

I took this marketing selfie with my iPhone propped on my desk. The camera was very stable in this way, and I used a two-second timer to delay the photo to eliminate further camera shake and to get myself entirely in the frame without holding the camera. When I shot the first test shot, I didn’t like the angle that I was shooting at because the sun was shining through the window behind me. Because I looked in the camera and saw these multiple test shots, I chose a different angle in my office to take this photo. I decided to use my studio lighting to direct it to where it was most flattering on myself and on the book that I was holding to give a thumbs up to.

Lou-Manna-Food-Photography-Marketing-Selfie-Vickie-Siculiano

I took this selfie at Unique Photo. Notice the angle of my shot includes their complete logo as well as the owner. This shows my audience that I am committed to photography, and also a huge fan of Unique Photo in Fairfield, NJ.  I shared this photo in social media, with a little Wordswag bling thrown in (one of my favorite apps to spruve up photos.

Question:

Have you already been taking selfies for your brand?  What kinds of elements do you make sure to include in your smartphone photos?  Please shaare, and come visit my page on Facebook

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QUESTIONS, TIPS, SUGGESTIONS, OTHER COMMENTS?

 

If you have any questions you’d like me to answer, or tips, suggestions or other comments about this episode, you can post them in the comments section below.

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Facebook Livestream – 3 Reasons its a NO for Online Marketing – SOM 115

3 Reasons Not to Use Facebook Livestream for Online Marketing

Facebook Livestream Lowdown for Online Marketing

I give you three reasons why you should NOT be using Facebook Livestream to repurpose for your online marketing.

3 Reasons To Not Use Facebook Livestream for Online Marketing

IN THIS VIDEO:
Here are three reasons why you should NOT be using Facebook Livestream to repurpose for your online marketing.

SHARE THIS VIDEO: https://youtu.be/FelUdWpf4UQ

Transcript excerpt:

Hey everybody. Vickie Siculiano here, from Say WOW Marketing. Do you want to know if you should be using Facebook Livestream in your online marketing strategies? I’m going to show you in this quick video why I’m not going to be using it any longer. It’s 3 reasons and they’re pretty important, so it’ll save you a lot of time and effort. Stay tuned.

Reason number 1 is that your video is going to be flipped horizontally. When you download a Facebook Livestream video to your camera roll, it’s flipped 180 degrees horizontally. The text that appears in the background would be flipped and you’ll have to take it into a video editing software and flip it around unless you really don’t care that anything behind you, or yourself, is flipped horizontally. That’s another step you don’t really want to have to take.

Number 2 is that your video is also going to be shot in the portrait mode as the Facebook Livestream and will record in the Facebook app. Portrait video does not upload well to YouTube. It uploads, but the video will appear very small in the viewer’s screen. When you have one chance to make a first impression, you really don’t want a small video to do that. If you have the opportunity to do an HD one, like I’m doing right now.

Number 3 is that your video will also be poor quality because it’s going over wifi. Facebook is capturing your video over wifi, over your wifi, then their servers. It’s saving it. Then you’re downloading it, so there’s a lot of data interruption in all of that downloading. You really don’t want to have to send your video off somewhere, get it back and then upload it. You want it as crisp as possible. Do it right the first time. Get it in the camera and then share your video wherever you want, to repurpose that content. That’s the way that you want to save it. You want to save it as best as possible for your viewers, like this one is now.

If you have any questions, please give me a shout on Facebook page: facebook.com/saywow and I hope to talk to you soon. Thanks for watching.

PODCAST:

Download this episode 115 of my SMARTER ONLINE MARKETING PODCAST
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Please leave an honest review and rating. (saywowmarketing.com/itunesreview). I read them all and value your input.

QUESTIONS, TIPS, SUGGESTIONS, OTHER COMMENTS?

If you have any questions you’d like me to answer, or tips, suggestions or other comments about this episode, you can post them in the comments section below.

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TRANSCRIPTION

Download Transcription for Episode 115 of the Smarter Online Marketing Podcast

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110 5 Predictions for Online Marketing in 2016

There is no question that social media and how we use the internet will continue to evolve over time, nut 2016 will be more social and interactive than ever before.

There is no question that social media and how we use the internet will continue to evolve over time, nut 2016 will be more social and interactive than ever before. Here are my 5 predictions for 2016.

There is no question that online marketing continues to dominate the way that business owners are reaching out to potential customers over more traditional methods such as direct mail and cold calling. The landscape for online marketing continues to shift focus as consumers are finding new and easier ways to stay connected, and search for things that they need on the internet.

So it would stand to reason that major changes to the online marketing scene will continue to be made to quench the ever growing thirst for information and social connectivity in 2016. Based on the flow of changes we’ve seen in 2015, here are 5 of my online marketing predictions for 2016:

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080 3 Ways to Use Yelp for Your Online Marketing

How to Use Yelp for Your Online Marketing

Yelp is a powerful tool to use for your online marketing efforts, especially for listening to your customers and learning their language,

Yelp is a an online peer review website ideal for your marketing. It’s an awesome website. I’ve been using it for years now for clients and I got started using Yelp in the restaurant industry. Let me give you a little bit of background on today’s episode. I’ve been getting back into restaurant marketing. It’s something that I’ve wanted to do for a long time. I used to blog about restaurant marketing, I wanted to help business owners with it because it was something I was doing. I started up my Restaurant Marketing blog again. It’s at SayWowMarketing.com/Restaurant.  It’s not finished but you can get a sneak peek if you want.  It’s something that I have experience in and I wanted to let you know before we get into today’s episode on Yelp which, if you’re a restaurant, is totally critical for your online marketing..

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