How to Create Perfect Marketing Selfie (for your business!)

If your business is in social media, why not include a marketing selfie every so often to show your customers the face behind the brand.  Especially if you are an entrepreneur, your personal brand is what’s going to attract your ideal clients.  Put a face to your business name with your visual marketing strategy online will be evergreen and last a lifetime.

The Marketing Selfie

The marketing selfie is a selfie that you take for promotional purposes, sometimes promoting another brand (llike an author whose book you stand behind). It’s a perfect opportunity to share your own personal brand (yourself) beyond every other marketing photo that you capture for your business brand.

The purpose of the marketing selfie is to give your viewers a glimpse into your personal tastes and activities. The human side of your business is what people need to see to be able to connect with you more than just the products and services your business offers.  RememberL People do business with PEOPLE, not businesses they have no connection with.

Here are ten tips to take the perfect marketing selfie with your smartphone.

  1. Timer

If you have a timer option on your smartphone, either the native camera app or in a pro camera app like Top Camera, you can take the selfie without having to hold it in your hand, causing camera shake. You can zoom in on the tiniest detail and it will be super sharp with no motion blur because the smartphone didn’t move at all. If you don’t have this feature available, have someone else take the shot for you.


  1. Stable Surface

Set your camera on a stable surface or use a tripod. You will find that you will get the most super-crisp photos using this method. Accessories like the gorillapod or quadriped will hold your camera at the exact location you want, more than the average selfie’s arm length. Using a tripod or stable surface to hold your camera, instead of your hand, will allow you to get more of yourself in the shot.


  1. Clean it up.

Remove anything from the area that distracts from the main focus of the shot – you.  Your smartphone camera captures as much information as it can see, pretty much everything in the frame. Make life easier and clean up your area.


Remove any wires that do not need to be visible on your desk, books not neatly in their place on a shelf, or a can of soda or even food in your shot. You are the subject matter so draw those eyeballs to you.


  1. Straight lines


Use the gridline tool (built into your camera app) and your screen to  preview what will be in the shot. Line up your background with the gridlines and make any necessary adjustments. Using straight lines to straighten out your image to make the difference between just an average selfie and a cut above the rest to really stand out.


  1. Promote others

A picture is worth a thousand words, and a thumbs up is a universal symbol for telling people that you approve of something. And if you are holding something in the frame of the shot when your thumb is up, it’s pretty obvious that you are approving of that item for others to see. The item could be a book whose author you endorse, a product that helps to improve your business activities, etc.


This type of endorsement photo is a GEM for social media, particularly because the person or people behind the object of your endorsement will want to let the world know, too, multiplying your efforts. Your smartphone photo will do the book author or whatever you are approving of a valuable service by giving them free marketing material they can use in social media. Priceless.

  1. Make your brand name visible

What would be worse than trying to show the world using your smartphone camera that you are proud of something, only you didn’t take ample time to properly compose your shot? The brand name you want to share with the world in your marketing selfie is cut off in a square crop (for Instagram), or it is not clearly visible. You have all the time you need and can take as many photos as you want to test your shot to eliminate any excuse for cutting out any part of the brand name. And if you want your own brand name visible in the shot, make sure that both are clearly visible.


  1. Ensure a square crop.

Particularly if you are going to share on Instagram, your photos will be cut in a square crop view. This means that when you take the shot, give yourself enough space in the edge of your frame to be able to have everything you want clearly visible within the square shot. You can test your photo to see how the cropping will look in Instagram, just don’t share it until you are happy with the end result. Make sure you not only leave enough space around the perimeter, but that you don’t cut a part of the brand name or maybe even your thumbs up!

8. Look for the most flattering lighting.

Chances are you are going to want to take a quick photo, and not have to hunt around with any additional lighting. Be resourceful and use the light you have to make sure that your face is well lit. If you don’t like what you see, move to another area or try a different angle, where the lighting may be more flattering.

9.  Good grooming goes a long way.

If you are holding something in your hands, make sure to inspect your nails and ensure that they are clean, neatly manicured and/or polished. If your hands will be visible in your shot, holding onto a product you are quite proud of, you don’t want them distracting your viewing audience. For females, you can even choose a nail polish color that complements the product, but just like you comb your hair and put on makeup before you walk out the door, don’t forget that your hands will be in the shot, too.


10.  Use your facial expressions.

A thumbs up will only go so far if your face doesn’t show that you mean it. People will see the subject matter you are promoting, your thumb, and your facial expression as the main story and purpose of the photo. Make them all count by showing a facial expression that shows you mean a thumbs-up approval. You should show jubilance, and even an open mouth if you want to show that you are super excited about something, not just the average “say cheese” smile. Show that you are really proud of the product in a way that cannot be hidden from view. Shout it to the world, and people will remember you.

I took this marketing selfie with my iPhone propped on my desk. The camera was very stable in this way, and I used a two-second timer to delay the photo to eliminate further camera shake and to get myself entirely in the frame without holding the camera. When I shot the first test shot, I didn’t like the angle that I was shooting at because the sun was shining through the window behind me. Because I looked in the camera and saw these multiple test shots, I chose a different angle in my office to take this photo. I decided to use my studio lighting to direct it to where it was most flattering on myself and on the book that I was holding to give a thumbs up to.


I took this selfie at Unique Photo. Notice the angle of my shot includes their complete logo as well as the owner. This shows my audience that I am committed to photography, and also a huge fan of Unique Photo in Fairfield, NJ.  I shared this photo in social media, with a little Wordswag bling thrown in (one of my favorite apps to spruve up photos.


Have you already been taking selfies for your brand?  What kinds of elements do you make sure to include in your smartphone photos?  Please shaare, and come visit my page on Facebook




If you have any questions you’d like me to answer, or tips, suggestions or other comments about this episode, you can post them in the comments section below.

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Do you want to know how to use a selfie stick the right way?  Well in this quick video, I’m going to show you what I learned about the Wireless Mobile Phone Monopod.  And it’s really easy to take your own selfies, videos and photos with a selfie stick really quickly.  I’m going to show you the secret.

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041 – The Smartphone Marketing Selfie – 10 Tips on How to Take the Perfect One

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  • When to use a timer
  • The importance of a stable surface
  • Removing distractions
  • Facial expressions
  • and more!

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VIDEO: How to Create the Perfect Marketing Selfie with Your Smartphone (Visual Marketing)


How to Create the Perfect Marketing Selfie with Your Smartphone (Visual Marketing)

In this video, I share 10 secrets to creating the perfect marketing selfie that you can use for your business to attract more customers and to create engagement online.

Download Transcript



Vickie Siculiano | Online Marketing Coach | Host, Smarter Online Marketing Podcast|
Social Media | SEO | Visual Marketing |
Page 1 of 4
Say WOW Marketing – Smarter Online Marketing Podcast
With Vickie Siculiano, Online Marketing Coach
How to Create the Perfect Marketing Selfie
With your Smartphone
One of the most retweeted posts of all time was a selfie. It quickly became the most retweeted
tweet ever racing, to over 851,000 in less than an hour.
Now if you see this picture sure you’re quite familiar with when this happened. It was
commissioned by Ellen DeGeneres when she was hosting the Oscars and Bradley Cooper had
everybody pose for this. In only a matter of hours it got 3.4 million retweets and 2.029
And how do I know? Because I was one of them. Your smart phone is a powerful marketing
tool to create images that can help you to attract more customers for your business. What is a
marketing selfie? A marketing selfie is a selfie that you take for promotional purposes.
Now here are my 10 tips for creating your very own marketing selfie, yes, with your
smartphone. Now my number one tip is to use a timer. This way you can take a selfie without
having to hold the phone in your hand which causes camera shake and some blurring.
Now here is a timer that I use in my Pro camera app, Top Camera. Okay you need your native
camera probably doesn’t have the setting at the time of the production of this presentation. I set
it on two seconds five seconds however long you wanted but it delays the release of the shutter
on your smart phone so that you can take us very crisp image without having to be out of the
shot or at the length of your arm.
Use a stable surface is my number two tip. You can use a tripod or just rest on the counter and
set up your hand just holding it out. Honestly, it’s going to let you get more of yourself in the
shot super crisp. Here’s a little Pocket tripod made by Manfrotto. It has the iPhone mount that I
use to mount my iPhone 5s. This is very easy.Transcript
Vickie Siculiano | Online Marketing Coach | Host, Smarter Online Marketing Podcast|
Social Media | SEO | Visual Marketing |
Page 2 of 4
Number three, clean the area. Remove anything that’s going to distract from the main focus of
the shot which is you. This includes wires, messy books, even your food. Okay here’s a before
picture I took of my desk. I had some stray papers on the desk, my DSLR camera. In the
background is a wide-angle lens I had. It was blocking my brand logo. A photograph I
took. Stray wire here and a refreshing beverage off to the side, not to mention my pop filter for
my Blue Yeti microphone which I use my podcasts and also this presentation.
Here’s what it looks like after I clean the dust okay I put away my wins in and my camera my
brand-name is visible now and it looks nice and near and it’s not going to distract from anything
else that shot.
Straight lines. Line up your background with the gridlines on your phone and make any
necessary adjustments. This is what my smartphone looks like when I use the gridlines and you
can line up the shelves in on your background, your horizon. Just make sure that it’s nice and
The thumbs-up is the universal symbol for telling people you approve of something. It also
helps multiply your social media efforts when you approve of someone else. Now here’s a book
that I absolutely love – Digital Food Photography by world-renowned food photographer, Lou
Manna. I have an interview available with the link right here: Here’s a shot that I in my new upcoming book, I
wanted to give the thumbs up approval. Okay so this is something that you can use. Make sure
that everything you want is in the shot.
Number six, brand name. Make sure that your brand name is clearly visible. Take your time toTranscript
Vickie Siculiano | Online Marketing Coach | Host, Smarter Online Marketing Podcast|
Social Media | SEO | Visual Marketing |
Page 3 of 4
properly compose your shot. Take multiple shots. Digital Film is free. Now here’s a selfie
that I took at Unique Photo, my favorite camera store in Fairfield, New Jersey. Here I am with
the President of Unique Photo, Matthew Sweetwood. I make sure that when I took the selfie I
looked behind me and saw where their brand logo was so that I could make sure that everybody
knew where I was when I was taking the shot.
Here’s one that I took at my desk and there’s my logo clearly visible. When you take your
selfie make sure that you can accommodate for a square crop. This includes not cutting out a
part of your brand name. If you’re giving thumbs up, make sure your phone is in the shot. Just
leave enough space around the edge.
Here’s a selfie I took to help promote Mike Michalowicz and his new book. He’s a best-selling
author. Profit First. I did a video and a podcast of this and made sure to include the hashtag. I
posted this on Instagram. My thumb, author name and also title of the book with good
My number eight tip, you want to make sure your face is well lit. If you don’t like what you
see, just moved to another area or even try a different angle, high or low. Studio lighting can
provide additional lighting just like this in my office and sheer curtains will help to diffuse the
light and soften it.
Number nine, grooming. If you are going to show something that you’re proud, a product most
likely. If it is going to be visible. Now if you’re female you can choose a nail polish color that
complements the product. Here I am with that book again. And I made sure that it was
something that was going to be complementary to this quite colorful book cover from Lou
Manna. You can use that. Make sure your hair is neat and everything is super clean because
people will be seeing everything.
Last but not least, your facial expressions. You want to show you mean it and even given and
open mouth view. You want to sure you’re really super excited about something not just say
cheese like the average smile. You want your selfies to stand out a cut above the rest. Shout it
out to the world and people will remember you. The sky’s the limit with Smartphone
Vickie Siculiano | Online Marketing Coach | Host, Smarter Online Marketing Podcast|
Social Media | SEO | Visual Marketing |
Page 4 of 4
If you have any questions, please reach out to me on Twitter, Google Plus. On Instagram I’m
Vickicsicnj and look for my upcoming book, Visual Marketing Secrets: How to Use
Smartphone Photography to Engage Online and Attract More Customers. Please be sure to go
to my website, and I will send you a free chapter of my
book. Thanks for watching.

10 Tips on Creating the Perfect Marketing Selfie – Visual Marketing

Everybody has taken a selfie with their smartphone. But have you thought of taking a selfie for marketing your business or personal brand? Here are 10 tips on creating your own perfect marketing selfie, with photo instruction to take your marketing to the next level with smartphone photography! Check out my latest presentation for 10 tips on creating your own marketing selfies.

I created this Powerpoint presentation using Canva for design tools, a free cloud-based tool that is great for creating visual marketing content. If there’s anything you’d like to learn in the area of visual marketing, and/or social media, let me know and I’ll be happy to consider your ideas and give you a shout out.