Archives

Podcasting and SEO: ID3 Tags (3 of 3) SOM 118

 

ID3 tags are a great way to boost your podcast SEO. You just have to know the right ones to use.

ID3 tags are a great way to boost your podcast SEO. You just have to know the right ones to use.

ID3 tags can be used to further optimize your content by loading more keywords into your podcast than meets the eye, AND they’re free. Nobody sees your ID3 tags, except search engines, but don’t underestimate the power of the ID3 tag for podcast SEO.

Read More…

Podcasting and SEO – Podcast Description (2 of 3) – SOM 117

SEO and Podcasting - Podcast Description (2 of 3)

You have two descriptions that help people find your relevant content – your podcast description, and your individual episode description. This episode will focus specifically on your strategy for your podcast episode description.

 

SEO AND PODCAST DESCRIPTIONS

Your podcast description is also another crucial place for SEO, not only for web search, but podcast search engines that will serve your amazing content to your listeners’ ears. Remember, it’s all about being relevant, so use that description to include your keywords.

Read More…

098 5 Simple Ways to Make Your LinkedIn Profile Really Shine

5 Simple Ways to Make Your LinkedIn Profile Really Shine

LinkedIn is the perfect way to help you grow your personal online brand, beyond just the company you work for, or the business you run – but who YOU are.

LinkedIn is the perfect way to help you grow your personal online brand, beyond just the company you work for, or the business you run – but who YOU are.

And people do business with PEOPLE, not only brands, so to get you started on adding some WOW to your Linkedin profile, or just snazzing up the LinkedIn profile you already created, let’s look at 5 simple things you can do with your LinkedIn profile that you might not have thought of.

Read More…

083 Book Review: Understanding Social Media by Damian Ryan

 

Book Review Understanding Social Media by Damian Ryan

I review the brand new book, Understanding Social Media, by Damian Ryan. hot off the press. I share with you some major takeaways in using social media to create a plan for your business that works.


The landscape for social media is ever changing because the platforms are growing all the time. Social media Platforms are always changing their offerings to you, new ways to reach out to your customers, new ways to reach out to your audience, even if they’re not your customers and just your followers.

I was sent an advanced reading copy by the publisher of a book, Understanding Social Media (Affiliate Link) . The publisher is Kogan Page, and I was sent an awesome book to review for you and I’m really excited to share it with you. I really did enjoy this book and I think there’s a lot of hot tips to share with you on this book.

Read More…

082 11 Ways Content Marketing Can Build Your Brand

11-WAYS-THAT-CONTENT-MARKETING-CAN-BUILD-YOUR-BRAND-VICKIE-SICULIANO-SMARTER-ONLINE-MARKETING-PODCAST-building-blocks

Content Marketing will help you build your brand and generate leads for a profitable business.

If you want to build your authority online, content marketing will really help you build your brand as an expert on a particular topic, in a particular industry.  I feel there is no better way to share the value and expertise that you have to offer online on a regular basis without an efficient system for content marketing.

According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Read More…