New Book on Smartphone Photography for Business by NJ Author Launches on Amazon
“Visual Marketing Secrets” will Empower Entrepreneurs and Small Business Owners to Use Their Smartphones as a Powerful Visual Marketing Tool.
Visuals are in the forefront of marketing today. 90% of information transmitted to the brain is visual and visuals are processed 60,000X faster there. (Source: Zabisco). As most of us carry a smartphone, which can be a 24/7 visual marketing machine, a new guide to using smartphone photography for business is launching on Amazon.com on Tuesday, October 7, 2014. Written by online marketing coach, speaker and author, Vickie Siculiano, the book features advice from Siculiano and a team of experts in the fields of photography, small business marketing, social media and video.
Visual Marketing Secrets™: How to Use Smartphone Photography to Engage Online and Attract More Customers is designed to empower reader on how to really capture the attention of their online audience using a smartphone, leading to more customers and engagement.
In the book, readers will learn:
- Tips from professional photographers and business experts on using a smartphone to help get more engagement and customers
- The 6 photos every business must have
- The 5 key places to share business photos online
- The secret to using Instagram for business marketing
- Smartphone food photography tips from a professional food photographer
- Expert-recommended easy-to-use apps to enhance photos and create sensational videos
Thoughtful and artistically composed photographs, taken by Siculiano as well as her team of experts, are used illustratively throughout the book. Tips and tricks on using the native smartphone camera app, as well as recommendations on other camera apps, are meant to improve the reader’s technical skills at using a smartphone as an eye to the world.
A chapter dedicated to social media features Instagram Expert, author and educator, Sue B. Zimmerman. The chapter is a guide to how businesses can tap into the power of engagement through social media and attract more customers. Zimmerman answers common questions people have about the importance of geotagging and using hashtags.
To make her photos more impactful for online marketing, Siculiano takes photography courses at Unique Photo, in Fairfield, NJ. Head photography instructor, Michael Downey, adds his expert advice in the book on improving your smartphone photography with some basic photography principles. Owner and President of Unique Photo, Matthew Sweetwood, also adds not only his advice on photography, but on using it for business, particularly social media.
Local business owner, Frank Corrado, of Corrado’s Market in Wayne, New Jersey, also shares advice. Corrado is a small business expert and photographer who uses his smartphone photos and videos for the store’s marketing.
World-renowned food photographer and author, Lou Manna, is featured in the book with a chapter on smartphone food photography. He gives tips on food styling and props in addition to expert advice on lighting and camera technique. When asked about Siculiano’s latest endeavor to write Visual Marketing Secrets™, he says, “By sharing her marketing expertise, Vickie shows you how to be a better online marketer with your photos…she is a natural born teacher, enthusiastic and truly amazing.”
Siculiano says, “I’m thrilled to launch this book that combines smartphone photography and marketing for business, both of which are my passions. I believe that if you learn just a few photography fundamentals, you can take your smartphone photography to a whole new level for your business to really engage your audience and attract more customers. Plus, I was excited to interview some amazing experts and also share their expertise in using their smartphones for their business marketing.”
Visual Marketing Secrets™: How to Use Smartphone Photography to Engage Online and Attract More Customers is available as a Kindle download at http://bit.ly/vmsebook. The print version is also available on Amazon at http://bit.ly/vmsprint.
Vickie Siculiano, founder of sayWOWmarketing.com, in an online Marketing Coach, Author, Speaker, photographer and Host of the Smarter Online Marketing Podcast. She has over 20 years of marketing experience in a variety of industries. Siculiano is an expert in visual marketing, social media marketing and SEO. She can be reached on Twitter at @vickiesic.
Hear Vickie’s latest podcast episode on what you can expect from the book:
And be sure to sign up above for my e-mail list to download your free Visual Marketing Guide for Your Business.