QR Codes are the next wave of smart marketing. Why is it smart? Because your customer actually WANTS to get content. They electively pull the content that your brand wants to serve them. Whether it’s an ad, or some other educational piece of content that engages them, that’s completely up to the customer. No strings attached – have smartphone, will travel.
I created a QR campaign for a restaurant. The restaurant is an ethnic restaurant, of a very ancient culture (Ethiopian). To have QR codes throughout the restaurant sharing multimedia of different aspects of the culture is far out. People are actually engaged with the culture in a way that was not possible before smartphones.
The alternative for serving video to your customers is to install a television, and feed it with content that you want to share. Now, installing and hardwiring the whole system is quite expensive. Especially compared with the free tools available to us all to create them.
Marketers can invest alot of time into creatively crafting content, and making sure it’s persuasive enough to have an ROI that warrants the action, but when your customer actually invests their own time and energy, and dives deeper into the relationship of their own free will, isn’t that a win win?
To learn more about the QR code campaign at Mesob Ethiopian Restaurant, click here.